Independents

Estelle Hedaya, Full of Life and Loved by All, Laid to Rest

IndependentsJul 28, 2021

Estelle Hedaya, Full of Life and Loved by All, Laid to Rest

The funeral for Hedaya, the final victim identified in the Surfside condo collapse, took place Tuesday in her native Brooklyn.

20210728_Estelle Hedaya.jpg
Estelle Hedaya, 54, was identified Monday as the final victim of the June 24 condo collapse in Surfside, Florida. This photo, posted to her Facebook page, was taken in Las Vegas during the CBG show in June.
New York—Beloved industry executive Estelle Hedaya was laid to rest Tuesday in Brooklyn, bringing some closure to family and friends who’ve waited weeks for word on her fate.
 
Hedaya, 54, was one of the victims of the condominium collapse in Surfside, Florida, in late June and was the last to be identified. Her younger brother, Ikey Hedaya, confirmed the identification of her remains to the Associated Press Monday. 
 
Services took place Tuesday morning, with mourners filling the Magen David Synagogue in the borough’s Bensonhurst neighborhood. 
 
A Brooklyn native, Hedaya spent her career in jewelry, working for companies including Dinaro Creations, World Trade Jewelers, and Continental Buying Group/Preferred Jewelers International, where she served as director of operations for the past six years. 
 
Those who knew Hedaya remember her as a happy, positive, and outgoing woman who was dedicated to her friends and family, her Jewish faith, and her job in an industry she loved.  
 
April Scorcia, who worked with Hedaya for seven years at World Trade Jewelers, remembered the fun they would have working side-by-side in the office, and navigating airports, rooming together, and staying up late into the night talking on business trips. 
 
It was during these trips, Scorcia said, that Hedaya introduced her to reality TV via “Keeping Up With the Kardashians.” Her commentary on the show was “hilarious,” Scorcia remembers. 
 
When the opportunity arose for Hedaya to leave her native New York and move to Miami to work for CBG, Scorcia encouraged her to take it. 
 
It turned out to be a good move. In Miami, Hedaya seemingly hit her stride. 
 
She excelled at her job, made new friends, and, recently, got into a new fitness routine and bought a new car—a red Lexus—all the while chronicling her adventures in her blog, Follow the Toes.
 
CBG President Andie Weinman said she hired Hedaya with the idea that she would one day succeed her at CBG, and Hedaya was embracing the challenge. 
 
She was “unbelievable” at getting suppliers and retailers together, Weinman said, and was taking on more responsibility at each CBG show, including the recently concluded—and by all accounts successful—show in Las Vegas. 
 
“She was my right arm,” Weinman wrote in an email to National Jeweler Tuesday. “I will miss her.” 
 
Both Weinman and Scorcia said they had never seen Hedaya happier, and her positivity was infectious.
 
“Estelle never had a bad thing to say about anyone, ever,” Scorcia said. 
 
“Even in bad times, she always found the bright side. She was such a good-feeling catalyst for everyone around her … I will miss her so.” 
 
The Champlain Towers South in Surfside, a small beach community adjacent to Miami, collapsed in the middle of the night on June 24. Hedaya lived on the sixth floor of the condo building.
 
A total of 98 people were killed in the collapse. 
 
Over the last month, CBG owner Joe Murphy has been sharing developments in the search for Hedaya via Facebook almost daily, with each post attracting hundreds of likes and comments from members of the jewelry industry.  
 
The team at CBG/Preferred Jewelers also created a gift fund in her name at St. Jude Children’s Research Hospital.
 
As of Wednesday morning, the donation total was approaching $95,000. 
 
In a July 25 Facebook post, Murphy noted that Hedaya’s memorial fund accounts for one of the largest online donations made to St. Jude all year. 
 
“Our girl just continues to do amazing things,” he wrote. “Love her and miss her.” 
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Peter Yantzer at a diamond cutting machine
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Buccellati Opera Tulle ring
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Lagos SML High Jewelry Bee Brooch
TrendsJan 16, 2026
Diane Lane's Brooch Buzzes at the 2026 Golden Globes

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Gavel
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store Robberies

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.

Weekly QuizJan 15, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Jewelers of America 20 Under 40 Program
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now Open

The program recognizes rising professionals in the jewelry industry.

The Venetian Expo Las Vegas
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now Open

A new lifestyle section and a watch showcase have been added to this year’s event.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Avocados From Mexico Golden Double Dip Chip
TrendsJan 15, 2026
Don’t Double-Dip With This Golden Chip

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.

41.82-carat rough blue diamond recovered from the Cullinan Mine
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South Africa

Petra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.

Marie Lichtenberg Lasso Locket Bracelets Campaign
CollectionsJan 14, 2026
Marie Lichtenberg Lassos Leather for New Bracelets

The brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.

“My Next Question: The Podcast” graphic featuring Amanda Gizzi and Michelle Graff
TechnologyJan 14, 2026
“My Next Question” Enters Its Podcast Era

National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.

Saks New York City holiday lights
MajorsJan 14, 2026
Saks Files for Bankruptcy, Names New CEO

The department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.

Colman Domingo
CollectionsJan 14, 2026
Boucheron Names Colman Domingo as Brand Ambassador

The award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.

National Jeweler columnist Sherry Smith, vice president of coaching strategy and development at the Edge Retail Academy
ColumnistsJan 13, 2026
2025 Was a ‘Price Up, Units Down’ Year, Here’s What That Signals for 2026

In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.

Stock image of a gavel and books
CrimeJan 13, 2026
Alleged Getaway Driver Charged in Florida Jewelry Store Robbery

Ivel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.

Rio Grande diamonds
SourcingJan 13, 2026
Rio Grande To Offer Calibrated Diamond Melee

The supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.

Hana Kaneko rings
Events & AwardsJan 13, 2026
NYC Jewelry, Antique, & Object Show Announces Winter Event

The new show will take place Jan. 23-25, 2026.

MNQ FINAL - NJ web - 1872 x 1052 px.png
PodcastsJan 12, 2026
Introducing My Next Question, the Podcast

A monthly podcast series for jewelry professionals

Lisa Manobal, Priyanka Chopra Jonas
EditorsJan 12, 2026
Platinum, White Gold Rule the 2026 Golden Globes

Associate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.

Peter Yanzter, former executive director of AGS Labs
GradingJan 12, 2026
Peter Yantzer, Former Executive Director of AGS Labs, Dies at 77

Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.

Macy’s New York Herald Square
MajorsJan 12, 2026
These 14 Macy’s Locations Will Close This Year

The store closures are part of the retailer’s “Bold New Chapter” turnaround plan.

Jewelers Mutual logo
MajorsJan 12, 2026
Jewelers Mutual Acquires AI-Powered Event Insurance Program

Through EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.

Kendra Scott CEO Chris Blakeslee
MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO

Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.

Wrapped holiday present boxes
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard Say

The credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.

Christie’s Kimberly Miller
AuctionsJan 09, 2026
Christie’s Names New Global Managing Director for Luxury

Kimberly Miller has been promoted to the role.

Lionheart Serenity Opal Amulet Charm
CollectionsJan 09, 2026
Piece of the Week: Lionheart’s ‘Serenity’ Opal Charm

The “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy