IndependentsApr 01, 2025
Bergman Jewelers in Omaha Closing After 137 YearsThe independent jeweler first opened its doors in 1888.
WatchesOct 25, 2019
Take a Look Inside Omega’s New Museum in Switzerland
The new space in Biel/Bienne is dedicated to telling the watch brand's story.
Omega’s new museum outlines the watch brand’s history with immersive movies, showcases and interactive experiences.
Biel/Bienne, Switzerland—Omega has a new home in Switzerland dedicated to telling its story.
The brand opened its original museum in 1983, making it the first to be dedicated to a single Swiss watchmaker, but “given the length and depth of the brand’s legacy,” a new museum was eventually required, the brand said in an announcement.
Now, it has debuted a new museum at “La Cite du Temps,” the Swatch Group/Omega headquarters located in Biel/Bienne, Switzerland that recently opened after five years of construction.
Located in a light-filled building designed by well-known Japanese architect Shigeru Ban, the new museum tells the brand’s story through immersive movies, showcases and interactive experiences.
The visit starts with a walk across the world—a large world map on the floor embedded with digital screens feature the current times at locations across the globe.
Before moving on, guests take a trip back in time with Omega’s “History of Time” immersive, 360-degree video that tracks the path of humankind’s journey to precision, from the first clocks to modern movements.
To celebrate its status as the official timekeeper of the Olympic Games, visitors can channel their inner Olympian on a 9-meter running track equipped with authentic timekeeping technology like starting blocks and red electronic starting pistol.
Guests who take part also will receive a print-out of their photo finish, captured by the brand’s Scan’O’Vision Myria camera, which can record up to 10,000 digital images a second.
The new museum also has a “Her Time” exhibition, detailing the evolution of the brand’s watches for women, from early Lépine pendants and the iconic Ladymatic to “secret jewelry watches” and its most recent creations.
Next in line for visitors is a spot for them to explore Omega’s long connection with space exploration and moon landings. 
The area, seen above, features a lunar surface and Lunar Rover, as well as videos, photos, NASA technology and the many versions of Omega’s “Moonwatch;” qualified by NASA for space flight in 1965, the Speedmaster was the fist watch worn on the moon.
It also highlights other exciting adventures in which the brand has played a part: on the wrist of 007.
Omega has been present in every James Bond mission since 1995’s “GoldenEye,” not only complementing the spy’s style but also helping him with a number of fictional life-saving functions.
Visitors also can journey into the movement of a watch with a giant walk-in Speedmaster
It also highlights other exciting adventures in which the brand has played a part: on the wrist of 007.
Omega has been present in every James Bond mission since 1995’s “GoldenEye,” not only complementing the spy’s style but also helping him with a number of fictional life-saving functions.
Visitors also can journey into the movement of a watch with a giant walk-in Speedmaster
Editors' Picks
Sponsored by
that regularly screens an animated film delving into the inner workings of the brand’s famed Co-Axial Escapement.
To top things off, Omega offers a look at its long history through a 50-meter steel bracelet display featuring 64 windows.
In addition to the permanent exhibitions in the new museum, the venue also set aside a place to display Omega’s latest creations and achievements.
Coinciding with the opening of the new museum, Omega created a dedicated Instagram account, @OmegaMuseum, and hashtag, #OmegaMuseum.
It also upgraded its “Extract from the Archives” service—in which a customer sends them the reference and serial number of their watch and Omega sends back information they have on said watch—which is now available online.
WATCH: A Sneak Peek of Omega’s New Museum
To top things off, Omega offers a look at its long history through a 50-meter steel bracelet display featuring 64 windows.
In addition to the permanent exhibitions in the new museum, the venue also set aside a place to display Omega’s latest creations and achievements.
Coinciding with the opening of the new museum, Omega created a dedicated Instagram account, @OmegaMuseum, and hashtag, #OmegaMuseum.
It also upgraded its “Extract from the Archives” service—in which a customer sends them the reference and serial number of their watch and Omega sends back information they have on said watch—which is now available online.
WATCH: A Sneak Peek of Omega’s New Museum
More on Watches
The Latest
MajorsApr 01, 2025
QVC Group to Cut 900 Jobs in the U.S.The layoffs come amid the TV shopping channel’s efforts to restructure and focus on live shopping through social media.
Events & AwardsApr 01, 2025
U.S. Antique Shows Adds Fall Show in FloridaThe debut event will take place in Miami’s Coconut Grove neighborhood this fall.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
Events & AwardsApr 01, 2025
TJS to Host Discussion on Jewelry Industry’s Labor ShortageThe roundtable will take place May 17 ahead of the trade show’s welcome dinner.
Weekly QuizMar 27, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsApr 01, 2025
Monica Rich Kosann Says ‘Good Grief’ in Peanuts Jewelry CollectionThe “Peanuts x Monica Rich Kosann” collection features the comic strip’s classic vocabulary across 10 bracelet designs.
Recorded WebinarsMar 31, 2025
Watch: What Do We Mean When We Say ‘Recycled’ Gold?Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.
Brought to you by
Natural Diamonds Should Mean MoreNatural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.
TrendsMar 31, 2025
Amanda’s Style File: Dripping in DiamondsDiamonds are not only one of the most prominent gemstones, but the birthstone for those born in April.
MajorsMar 31, 2025
Lashbrook Expands Into Luxury Golf Gifts With AcquisitionThe Utah-based company known for making wedding bands has acquired Doubloon Golf.
CrimeMar 28, 2025
2 Suspects Arrested in $1.7M Smash-and-Grab Robbery of NY Jewelry StoreAuthorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.
SourcingMar 28, 2025
19th-Century Jade Book Now Available in EnglishLotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.
CollectionsMar 28, 2025
Piece of the Week: Löf’s ‘The Valentine’ RingThe ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.
SurveysMar 27, 2025
Consumer Confidence Falls in March Amid ‘Gloomy’ OutlookThe Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.
AuctionsMar 27, 2025
300-Year-Old Ring Linked to Witch Trial Judge Goes Unsold at Auction However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.
SourcingMar 27, 2025
Susan Jacques, Gaetano Cavalieri to Headline 2025 ICA Congress The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.
IndependentsMar 26, 2025
Bailey’s Fine Jewelry Acquires Fellow NC Independent JewelerThe family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.
WatchesMar 26, 2025
Bulova Celebrates 150th Anniversary With Art Deco WatchesThe “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.
MajorsMar 26, 2025
QVC Group Appoints New PresidentAlex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.
Events & AwardsMar 26, 2025
Jewelers of America Announces New Funding Initiative The Impact Initiative is part of the nonprofit association’s new three-year strategic plan.
AuctionsMar 25, 2025
Christie’s To Auction 35-Carat Sapphire, 13-Carat RubyThe ruby and the sapphire, which Christie’s calls a “once-in-a-generation masterpiece,” are part of the upcoming Hong Kong jewelry auction.
CrimeMar 25, 2025
Tiffany & Co. Earrings Swallowed Following Grab-and-Run Theft RecoveredThe two pairs of earrings, snatched from a Tiffany & Co. store in Orlando, Florida, are valued at a combined $769,500.
ColumnistsMar 25, 2025
The Smart Lab: Using Short-Form Videos to Sell More JewelryThe time to start experimenting with video content is now, writes columnist Emmanuel Raheb.
CollectionsMar 24, 2025
Pomellato’s Latest ‘Nudo’ Collections Revamp its Classic DesignFrom striking high jewelry to miniature fine jewelry, the new chapter continues to highlight gemstones featuring its signature 57-facet cut.
MajorsMar 24, 2025
4 Top Executives to Depart Signet Jewelers Amid TurnaroundThe jewelry giant is reducing its senior leadership by 30 percent as part of its new turnaround strategy.
WatchesMar 24, 2025
Sotheby's Now Offers Watch Repair ServicesThe auction house's partnership with online watch servicing platform WatchCheck makes repairs convenient and accessible, it said.
FinancialsMar 21, 2025
Swarovski Says Its Lab-Grown Diamond Sales Doubled in 2024The company also noted record sales in the United States and a strong performance in its jewelry category.
