WatchesMar 27, 2025
Austin Butler Joins Breitling as Brand AmbassadorWatchesApr 08, 2025
Here Are the New Rolex Watches for 2025
The introductions include the Land-Dweller, Rolex’s first new model since 2012, as well as several new dials for its classic timepieces.
The Land-Dweller timepiece introduces Rolex’s calibre 7135 and its “Dynapulse” escapement. The line includes three styles, including the 40 mm platinum option with an ice blue dial, seen here ($63,500). (Image copyright: Rolex)
Geneva—Rolex debuted several new watches, including its first new line since 2012, at this year’s Watches and Wonders show in Geneva.
The Land-Dweller is the brand’s first new model in 13 years, showcasing a newly designed movement and the new “Dynapulse” escapement.
The model took seven years to develop, requiring 32 patent applications, 18 of those exclusive to the watch.
“It’s extremely rare to see a completely new model added to the lineup. This is the first time since the Sky-Dweller launched in 2012,” Paul Altieri, founder and CEO of Bob’s Watches, said of Rolex’s Geneva introductions.
“The design itself feels like a thoughtful blend of the Explorer (launched in 1953) and Sea-Dweller (launched in 1967)—rugged, refined, and built for everyday adventure. It’s a fresh take on Rolex’s tool watch legacy, and I think it’s going to resonate with both longtime collectors and first-time buyers.”
The watch, seen above, introduces the calibre 7135 movement—the watchmaker’s first “high frequency” caliber—with a brass balance wheel and balance staff made of a new high-tech ceramic that is exclusive to Rolex. It also has optimized Paraflex shock absorbers to enhance shock resistance of the movement in any position.
The Dynapulse escapement uses “innovative architecture” to improve energy efficiency, Rolex said.
The oscillator beats 36,000 times per hour, for a frequency of 5 hertz, measuring time to a tenth of a second. It has a power reserve of about 66 hours.
The yellow gold oscillating weight and Rolex “Côtes de Genève” bridge decorations can be seen though the watch’s transparent caseback. Meanwhile, the dial features a honeycomb pattern, framed by an angled flange.
Some versions of the Land-Dweller feature a “Chromalight” display with luminescent open numerals, index hour markers, and hands.
The watch, on a flat jubilee bracelet that integrates with the case, is available in 36 mm and 40 mm versions across three styles.
There is a white “Rolesor” (stainless steel and gold) watch, an 18-karat Everose gold watch with a white dial, and a platinum watch with an ice blue dial.
“This most contemporary watch represents the culmination of the brand’s expertise today, fruit of more than a century of experience in watchmaking,” Rolex said. “The Oyster Perpetual Land-Dweller is designed for those well-grounded men and women who build their own destinies, seeing opportunity in every moment.”
Related stories will be right here …
The Land-Dweller is the brand’s first new model in 13 years, showcasing a newly designed movement and the new “Dynapulse” escapement.
The model took seven years to develop, requiring 32 patent applications, 18 of those exclusive to the watch.
“It’s extremely rare to see a completely new model added to the lineup. This is the first time since the Sky-Dweller launched in 2012,” Paul Altieri, founder and CEO of Bob’s Watches, said of Rolex’s Geneva introductions.
“The design itself feels like a thoughtful blend of the Explorer (launched in 1953) and Sea-Dweller (launched in 1967)—rugged, refined, and built for everyday adventure. It’s a fresh take on Rolex’s tool watch legacy, and I think it’s going to resonate with both longtime collectors and first-time buyers.”
The watch, seen above, introduces the calibre 7135 movement—the watchmaker’s first “high frequency” caliber—with a brass balance wheel and balance staff made of a new high-tech ceramic that is exclusive to Rolex. It also has optimized Paraflex shock absorbers to enhance shock resistance of the movement in any position.
The Dynapulse escapement uses “innovative architecture” to improve energy efficiency, Rolex said.
The oscillator beats 36,000 times per hour, for a frequency of 5 hertz, measuring time to a tenth of a second. It has a power reserve of about 66 hours.
The yellow gold oscillating weight and Rolex “Côtes de Genève” bridge decorations can be seen though the watch’s transparent caseback. Meanwhile, the dial features a honeycomb pattern, framed by an angled flange.
Some versions of the Land-Dweller feature a “Chromalight” display with luminescent open numerals, index hour markers, and hands.
The watch, on a flat jubilee bracelet that integrates with the case, is available in 36 mm and 40 mm versions across three styles.
There is a white “Rolesor” (stainless steel and gold) watch, an 18-karat Everose gold watch with a white dial, and a platinum watch with an ice blue dial.
“This most contemporary watch represents the culmination of the brand’s expertise today, fruit of more than a century of experience in watchmaking,” Rolex said. “The Oyster Perpetual Land-Dweller is designed for those well-grounded men and women who build their own destinies, seeing opportunity in every moment.”
Along with the debut of the Land-Dweller, Rolex introduced a handful of other new timepieces in Geneva, including two new versions of the GMT, which celebrates its 70th anniversary this year.
The Oyster Perpetual GMT-Master II—its “Sprite” model—is now available in 18-karat white gold with a green “Cerachrom” dial. It is Rolex’s first white gold GMT Master with a ceramic dial.
The watch’s dial matches the same green shade as the “day” part of the “Cerachrom” bezel insert.
A “Tiger Iron” dial is also new for this timepiece. The natural stone dial is made from a combination of tiger’s eye, red jasper, and hematite for a hybrid look. It is presented on an 18-karat Everose gold Oyster bracelet with a brown and black “Cerachrom” bezel insert.
The Oyster Perpetual range now has a variety of lacquered dials in muted pastel hues with a matte finish.
Now, the Oyster Perpetual 28 is being offered with a lavender matte lacquer dial, the Oyster Perpetual 36 with a beige matte lacquer dial, and the Oyster Perpetual 41 with a pistachio colored matte lacquer dial. The latter has also been updated with a redesigned “Oyster” case and a slimmer clasp.
SEE: More of Rolex’s New Watches for 2025
The Oyster Perpetual GMT-Master II with a green “Cerachrom” dial that matches the green of its two-tone green and black bezel ($46,750). (Image copyright: Rolex)
The Oyster Perpetual GMT-Master II featuring its new “Tiger Iron” dial made of tiger’s eye, red jasper, and hematite on an 18-karat Everose gold “Oyster” bracelet ($49,400). (Image copyright: Rolex)
One of the three new matte pastel lacquered bezels is this lavender color seen on the Oyster Perpetual 28 ($5,650). (Image copyright: Rolex)
The Oyster Perpetual Datejust 31 is now available with a red ombré dial, diamond hour markers, and a diamond bezel ($5,650 - $6,500, depending on size). (Image copyright: Rolex)
The Perpetual 1908 features the new “Settimo” bracelet made entirely of 18-karat yellow gold ($35,000). (Image copyright: Rolex)
The new version of the Oyster Perpetual Datejust 31 now includes a red ombré dial with 10 diamond-set hour markers and a bezel crafted with 46 brilliant-cut diamonds on an 18-karat yellow gold President bracelet.
Rolex’s Oyster Perpetual Cosmograph Daytona has been redesigned with a turquoise blue lacquer dial with black counters. The 18-karat yellow gold watch features the new dial surrounded by a black “Cerachrom” bezel and on a Oysterflex bracelet.
The Oyster Perpetual Sky-Dweller is another style to receive a new dial. Now, the 18-karat yellow gold version of the timepiece features a bright green dial with a sunray finish.
In addition to the new dials, Rolex released a new metal bracelet, the “Settimo.”
The new bracelet was created exclusively for the Perpetual 1908, featuring rows of seven polished links. The model is made in 18-karat yellow gold and showcases an intense white dial.
“Rolex is clearly investing in the evolution of its dressier side, and the new 1908 models—with their open casebacks and beautiful guilloche dials—showcase just how far Rolex has come with finishing and detail. It’s a nod to traditional watchmaking, but done the Rolex way—understated, precise, and built to last,” Altieri said.
More on Watches
The Latest
CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ DesertThe “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame InducteesThis year’s inductees include second-, third-, and fourth-generation jewelers.
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerThe author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
Events & AwardsMay 28, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.
Weekly QuizMay 28, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design AtelierThese up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
GradingMay 28, 2026
GCAL By Sarine Launches 8X Cushion CutThe lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital PlaybookHigh-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry DesignersThe designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas ScheduleThe trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas ShowThe Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is ComingBring a cool tone to your summer jewelry with these white metal pieces.
Events & AwardsMay 22, 2026
Instore Buys JA New York ShowThe deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ CollectionThe “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out The updated catalog has a newly dedicated section for gift wrapping.
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in PerspectiveEverett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury ShoppersFourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial ScholarshipThe new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.
SourcingMay 21, 2026
Botswana, Angola Join WFDBThe addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting SeniorsThe NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.
