Here Are the New Rolex Watches for 2025
The introductions include the Land-Dweller, Rolex’s first new model since 2012, as well as several new dials for its classic timepieces.

The Land-Dweller is the brand’s first new model in 13 years, showcasing a newly designed movement and the new “Dynapulse” escapement.
The model took seven years to develop, requiring 32 patent applications, 18 of those exclusive to the watch.
“It’s extremely rare to see a completely new model added to the lineup. This is the first time since the Sky-Dweller launched in 2012,” Paul Altieri, founder and CEO of Bob’s Watches, said of Rolex’s Geneva introductions.
“The design itself feels like a thoughtful blend of the Explorer (launched in 1953) and Sea-Dweller (launched in 1967)—rugged, refined, and built for everyday adventure. It’s a fresh take on Rolex’s tool watch legacy, and I think it’s going to resonate with both longtime collectors and first-time buyers.”
The watch, seen above, introduces the calibre 7135 movement—the watchmaker’s first “high frequency” caliber—with a brass balance wheel and balance staff made of a new high-tech ceramic that is exclusive to Rolex. It also has optimized Paraflex shock absorbers to enhance shock resistance of the movement in any position.
The Dynapulse escapement uses “innovative architecture” to improve energy efficiency, Rolex said.
The oscillator beats 36,000 times per hour, for a frequency of 5 hertz, measuring time to a tenth of a second. It has a power reserve of about 66 hours.
The yellow gold oscillating weight and Rolex “Côtes de Genève” bridge decorations can be seen though the watch’s transparent caseback. Meanwhile, the dial features a honeycomb pattern, framed by an angled flange.
Some versions of the Land-Dweller feature a “Chromalight” display with luminescent open numerals, index hour markers, and hands.
The watch, on a flat jubilee bracelet that integrates with the case, is available in 36 mm and 40 mm versions across three styles.
There is a white “Rolesor” (stainless steel and gold) watch, an 18-karat Everose gold watch with a white dial, and a platinum watch with an ice blue dial.
“This most contemporary watch represents the culmination of the brand’s expertise today, fruit of more than a century of experience in watchmaking,” Rolex said. “The Oyster Perpetual Land-Dweller is designed for those well-grounded men and women who build their own destinies, seeing opportunity in every moment.”
Along with the debut of the Land-Dweller, Rolex introduced a handful of other new timepieces in Geneva, including two new versions of the GMT, which celebrates its 70th anniversary this year.
The Oyster Perpetual GMT-Master II—its “Sprite” model—is now available in 18-karat white gold with a green “Cerachrom” dial. It is Rolex’s first white gold GMT Master with a ceramic dial.
The watch’s dial matches the same green shade as the “day” part of the “Cerachrom” bezel insert.
A “Tiger Iron” dial is also new for this timepiece. The natural stone dial is made from a combination of tiger’s eye, red jasper, and hematite for a hybrid look. It is presented on an 18-karat Everose gold Oyster bracelet with a brown and black “Cerachrom” bezel insert.
The Oyster Perpetual range now has a variety of lacquered dials in muted pastel hues with a matte finish.
Now, the Oyster Perpetual 28 is being offered with a lavender matte lacquer dial, the Oyster Perpetual 36 with a beige matte lacquer dial, and the Oyster Perpetual 41 with a pistachio colored matte lacquer dial. The latter has also been updated with a redesigned “Oyster” case and a slimmer clasp.
SEE: More of Rolex’s New Watches for 2025
The new version of the Oyster Perpetual Datejust 31 now includes a red ombré dial with 10 diamond-set hour markers and a bezel crafted with 46 brilliant-cut diamonds on an 18-karat yellow gold President bracelet.
Rolex’s Oyster Perpetual Cosmograph Daytona has been redesigned with a turquoise blue lacquer dial with black counters. The 18-karat yellow gold watch features the new dial surrounded by a black “Cerachrom” bezel and on a Oysterflex bracelet.
The Oyster Perpetual Sky-Dweller is another style to receive a new dial. Now, the 18-karat yellow gold version of the timepiece features a bright green dial with a sunray finish.
In addition to the new dials, Rolex released a new metal bracelet, the “Settimo.”
The new bracelet was created exclusively for the Perpetual 1908, featuring rows of seven polished links. The model is made in 18-karat yellow gold and showcases an intense white dial.
“Rolex is clearly investing in the evolution of its dressier side, and the new 1908 models—with their open casebacks and beautiful guilloche dials—showcase just how far Rolex has come with finishing and detail. It’s a nod to traditional watchmaking, but done the Rolex way—understated, precise, and built to last,” Altieri said.
The Latest

The childhood craft of making dried pasta necklaces for Mother’s Day is all grown up as the 14-karat gold “Forever Macaroni” necklace.

Set with May’s birthstone and featuring an earthworm, this ring is a perfect celebration of spring.

“Bridal 2025–2026” includes popular styles and a dedicated section for quick pricing references of lab-grown diamond bridal jewelry.

Supplier Spotlight Sponsored by GIA

Though currently paused, high tariffs threaten many countries where gemstones are mined. Dealers are taking measures now to prepare.


Located in Miami’s Design District, the 4,000-square-foot store is an homage to David and Sybil Yurman’s artistic roots.

May babies are lucky indeed, born in a month awash with fresh colors and celebrated with one of the most coveted colored gemstones.

Six new retail businesses were selected for the 2025 program, which began in January.

The deadline to apply for the Seymour & Evelyn Holtzman Bench Scholarship is June 12.

What’s really worrying U.S. consumers isn’t the present situation; it’s what the economy is going to look like six months from now.

Now called The Instore Jewelry Show, it will include holiday-focused education, interactive workshops, and a window display contest.

It includes pricing for unenhanced Colombian emeralds in the fine to extra fine range.

The “Sea of Wonder” collection features pieces inspired by the ocean, from its waves to flora and creatures like urchins and sea turtles.

The 23-carat fancy vivid blue diamond, set to headline Christie’s May jewelry auction, was expected to sell for as much as $50 million.

G.B. Heron Jewelers in Salisbury, Maryland, is set to close as its owner, Jeff Cassels, retires.

Emmanuel Raheb outlines the differences between the two platforms and posits that the most successful jewelers use both.

The miner said its April sale featured a mix of commercial-quality primary rubies and secondary rubies of varying quality.

U.S. customs agents in El Paso, Texas, intercepted the package, which would have been worth $9 million if the jewelry was genuine.

Health monitors become statement pieces when paired with the brand’s new collection of stackable diamond-studded bands.

Ten organizations were selected this year.

Kim Carpenter and Sam Gevisenheit have joined the brand.

“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.

Sponsored by the Gemological Institute of America

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.