Here Are the New Rolex Watches for 2025

The introductions include the Land-Dweller, Rolex’s first new model since 2012, as well as several new dials for its classic timepieces.

Natalie Francisco natalie.francisco@nationaljeweler.com

The Land-Dweller timepiece introduces Rolex’s calibre 7135 and its “Dynapulse” escapement. The line includes three styles, including the 40 mm platinum option with an ice blue dial, seen here ($63,500). (Image copyright: Rolex)

Geneva—Rolex debuted several new watches, including its first new line since 2012, at this year’s Watches and Wonders show in Geneva.

The Land-Dweller is the brand’s first new model in 13 years, showcasing a newly designed movement and the new “Dynapulse” escapement.

The model took seven years to develop, requiring 32 patent applications, 18 of those exclusive to the watch.

“It’s extremely rare to see a completely new model added to the lineup. This is the first time since the Sky-Dweller launched in 2012,” Paul Altieri, founder and CEO of Bob’s Watches, said of Rolex’s Geneva introductions.

“The design itself feels like a thoughtful blend of the Explorer (launched in 1953) and Sea-Dweller (launched in 1967)—rugged, refined, and built for everyday adventure. It’s a fresh take on Rolex’s tool watch legacy, and I think it’s going to resonate with both longtime collectors and first-time buyers.”

The watch, seen above, introduces the calibre 7135 movement—the watchmaker’s first “high frequency” caliber—with a brass balance wheel and balance staff made of a new high-tech ceramic that is exclusive to Rolex. It also has optimized Paraflex shock absorbers to enhance shock resistance of the movement in any position.

The Dynapulse escapement uses “innovative architecture” to improve energy efficiency, Rolex said.

The oscillator beats 36,000 times per hour, for a frequency of 5 hertz, measuring time to a tenth of a second. It has a power reserve of about 66 hours.

The yellow gold oscillating weight and Rolex “Côtes de Genève” bridge decorations can be seen though the watch’s transparent caseback. Meanwhile, the dial features a honeycomb pattern, framed by an angled flange.

Some versions of the Land-Dweller feature a “Chromalight” display with luminescent open numerals, index hour markers, and hands.

The watch, on a flat jubilee bracelet that integrates with the case, is available in 36 mm and 40 mm versions across three styles.

There is a white “Rolesor” (stainless steel and gold) watch, an 18-karat Everose gold watch with a white dial, and a platinum watch with an ice blue dial.

“This most contemporary watch represents the culmination of the brand’s expertise today, fruit of more than a century of experience in watchmaking,” Rolex said. “The Oyster Perpetual Land-Dweller is designed for those well-grounded men and women who build their own destinies, seeing opportunity in every moment.”

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Along with the debut of the Land-Dweller, Rolex introduced a handful of other new timepieces in Geneva, including two new versions of the GMT, which celebrates its 70th anniversary this year.

The Oyster Perpetual GMT-Master II—its “Sprite” model—is now available in 18-karat white gold with a green “Cerachrom” dial. It is Rolex’s first white gold GMT Master with a ceramic dial.

The watch’s dial matches the same green shade as the “day” part of the “Cerachrom” bezel insert.

A “Tiger Iron” dial is also new for this timepiece. The natural stone dial is made from a combination of tiger’s eye, red jasper, and hematite for a hybrid look. It is presented on an 18-karat Everose gold Oyster bracelet with a brown and black “Cerachrom” bezel insert.

The Oyster Perpetual range now has a variety of lacquered dials in muted pastel hues with a matte finish.

Now, the Oyster Perpetual 28 is being offered with a lavender matte lacquer dial, the Oyster Perpetual 36 with a beige matte lacquer dial, and the Oyster Perpetual 41 with a pistachio colored matte lacquer dial. The latter has also been updated with a redesigned “Oyster” case and a slimmer clasp.

SEE: More of Rolex’s New Watches for 2025

Rolex Oyster Perpetual MGT-Master II Green Cerachrom Dial — The Oyster Perpetual GMT-Master II with a green “Cerachrom” dial that matches the green of its two-tone green and black bezel ($46,750). (Image copyright: Rolex)

Rolex Oyster Perpetual GMT-Master II Tiger Iron Dial — The Oyster Perpetual GMT-Master II featuring its new “Tiger Iron” dial made of tiger’s eye, red jasper, and hematite on an 18-karat Everose gold “Oyster” bracelet ($49,400). (Image copyright: Rolex)

Rolex Oyster Perpetual 28 Lavender Bezel — One of the three new matte pastel lacquered bezels is this lavender color seen on the Oyster Perpetual 28 ($5,650). (Image copyright: Rolex)

Rolex Oyster Perpetual Datejust 31 Red Dial — The Oyster Perpetual Datejust 31 is now available with a red ombré dial, diamond hour markers, and a diamond bezel ($5,650 - $6,500, depending on size). (Image copyright: Rolex)

Rolex Perpetual 1908 — The Perpetual 1908 features the new “Settimo” bracelet made entirely of 18-karat yellow gold ($35,000). (Image copyright: Rolex)

The new version of the Oyster Perpetual Datejust 31 now includes a red ombré dial with 10 diamond-set hour markers and a bezel crafted with 46 brilliant-cut diamonds on an 18-karat yellow gold President bracelet.

Rolex’s Oyster Perpetual Cosmograph Daytona has been redesigned with a turquoise blue lacquer dial with black counters. The 18-karat yellow gold watch features the new dial surrounded by a black “Cerachrom” bezel and on a Oysterflex bracelet.

The Oyster Perpetual Sky-Dweller is another style to receive a new dial. Now, the 18-karat yellow gold version of the timepiece features a bright green dial with a sunray finish.

In addition to the new dials, Rolex released a new metal bracelet, the “Settimo.”

The new bracelet was created exclusively for the Perpetual 1908, featuring rows of seven polished links. The model is made in 18-karat yellow gold and showcases an intense white dial.

“Rolex is clearly investing in the evolution of its dressier side, and the new 1908 models—with their open casebacks and beautiful guilloche dials—showcase just how far Rolex has come with finishing and detail. It’s a nod to traditional watchmaking, but done the Rolex way—understated, precise, and built to last,” Altieri said.