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Take a Look Inside the New Rolex Boutique on Rodeo Drive
Gearys opened a 6,200-square-foot Rolex store with a design that pays homage to the brand’s connection to the ocean.
Gearys, a 95-year-old retailer based in Beverly Hills, California, has opened a new Rolex boutique on Rodeo Drive.
Beverly Hills, Calif.—There’s a new Rolex boutique on Rodeo Drive, as Gearys has opened a 6,200-square-foot store in the heart of Beverly Hills.
“The new Gearys Rolex Boutique on Rodeo Drive truly highlights the precision and attention to detail that Rolex is known for,” said Thomas J. Blumenthal, president and CEO of Gearys.
“Guests to the boutique will have the opportunity to experience firsthand the impeccable service that goes hand in hand with selecting, purchasing, and maintaining a Rolex timepiece.”
Founded in 1930, Gearys is known for its luxury offerings, including watches, jewelry, and home goods.
The retailer has five stores: the new Rolex boutique on Rodeo Drive, plus Gearys Beverly Hills on North Beverly Drive, Rolex boutiques in Century City and Santa Monica, California, and a Patek Philippe boutique on Rodeo Drive.
The new Rolex boutique features a custom green twisted-glass decorative façade with a wave motif that gives a nod to Rolex’s connection with the ocean, said Gearys.
The interior design is an ode to Rolex’s elegant aesthetic, from the colors chosen to the patterns of the fittings and furniture.
Guests entering the store are met by a circular staircase, also inspired by ocean waves, which allows access to all three levels.
A feature wall highlights a custom stucco of the Los Angeles skyline, with colors mimicking a California sunset. A green marble wall pays homage to Rolex’s signature color.
The watches are housed in marble or wood showcases, lined with beige leather and finished with bronze trim, with careful attention to lighting.
“The new Gearys Rolex Boutique on Rodeo Drive truly highlights the precision and attention to detail that Rolex is known for,” said Thomas J. Blumenthal, president and CEO of Gearys.
“Guests to the boutique will have the opportunity to experience firsthand the impeccable service that goes hand in hand with selecting, purchasing, and maintaining a Rolex timepiece.”
Founded in 1930, Gearys is known for its luxury offerings, including watches, jewelry, and home goods.
The retailer has five stores: the new Rolex boutique on Rodeo Drive, plus Gearys Beverly Hills on North Beverly Drive, Rolex boutiques in Century City and Santa Monica, California, and a Patek Philippe boutique on Rodeo Drive.
The new Rolex boutique features a custom green twisted-glass decorative façade with a wave motif that gives a nod to Rolex’s connection with the ocean, said Gearys.
The interior design is an ode to Rolex’s elegant aesthetic, from the colors chosen to the patterns of the fittings and furniture.
Guests entering the store are met by a circular staircase, also inspired by ocean waves, which allows access to all three levels.
A feature wall highlights a custom stucco of the Los Angeles skyline, with colors mimicking a California sunset. A green marble wall pays homage to Rolex’s signature color.
The watches are housed in marble or wood showcases, lined with beige leather and finished with bronze trim, with careful attention to lighting.
The interior of the new Rolex boutique on Rodeo Drive is a nod to the watch brand’s elegant aesthetic, said Gearys.
The circular staircase was inspired by ocean waves, as is the building’s façade.
A custom stucco of the Los Angeles skyline greets guests on the first floor.
The second floor of the space houses the Aftersales Service area.
The 6,200-square-foot space pays homage to Rolex’s colors, like in the surfboards on the wall.
Guests will find green accents and a fluted pattern throughout the three levels.
The second floor is home to Aftersales Service area, as well as several watchmakers on hand to assist clients.
The cylindrical space provides guests the opportunity to see the watchmakers at work.
The second floor also has a seating area and shelves decorated with items that invite guests to learn more about the brand’s history.
Five featured areas share information on the company, the product, the brand’s support of sports and the arts, and “Perpetual Planet,” its conservation efforts.
There are also private spaces on the second floor for guests considering a purchase while the rooftop area is a space for clients to relax and socialize.
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