Take a Look Inside the New Rolex Boutique on Rodeo Drive
Gearys opened a 6,200-square-foot Rolex store with a design that pays homage to the brand’s connection to the ocean.

“The new Gearys Rolex Boutique on Rodeo Drive truly highlights the precision and attention to detail that Rolex is known for,” said Thomas J. Blumenthal, president and CEO of Gearys.
“Guests to the boutique will have the opportunity to experience firsthand the impeccable service that goes hand in hand with selecting, purchasing, and maintaining a Rolex timepiece.”
Founded in 1930, Gearys is known for its luxury offerings, including watches, jewelry, and home goods.
The retailer has five stores: the new Rolex boutique on Rodeo Drive, plus Gearys Beverly Hills on North Beverly Drive, Rolex boutiques in Century City and Santa Monica, California, and a Patek Philippe boutique on Rodeo Drive.
The new Rolex boutique features a custom green twisted-glass decorative façade with a wave motif that gives a nod to Rolex’s connection with the ocean, said Gearys.
The interior design is an ode to Rolex’s elegant aesthetic, from the colors chosen to the patterns of the fittings and furniture.
Guests entering the store are met by a circular staircase, also inspired by ocean waves, which allows access to all three levels.
A feature wall highlights a custom stucco of the Los Angeles skyline, with colors mimicking a California sunset. A green marble wall pays homage to Rolex’s signature color.
The watches are housed in marble or wood showcases, lined with beige leather and finished with bronze trim, with careful attention to lighting.
Guests will find green accents and a fluted pattern throughout the three levels.
The second floor is home to Aftersales Service area, as well as several watchmakers on hand to assist clients.
The cylindrical space provides guests the opportunity to see the watchmakers at work.
The second floor also has a seating area and shelves decorated with items that invite guests to learn more about the brand’s history.
Five featured areas share information on the company, the product, the brand’s support of sports and the arts, and “Perpetual Planet,” its conservation efforts.
There are also private spaces on the second floor for guests considering a purchase while the rooftop area is a space for clients to relax and socialize.
The Latest

The highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.

CEO Efraim Grinberg noted a resurgence in the fashion watch market.

The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Sponsored by Clientbook


It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.

President Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Former Free People buyer Afton Robertson-Kanne recently joined the retailer.

The jeweler teamed up with two local organizations for its inaugural “Back to School and Bling” event.

The singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.

Dubbed the “Imboo,” or “buffalo,” emerald, the rough gemstone is part of Gemfields’ latest emerald auction, which is taking place now.

Plans for dining out, booking vacations, and buying big-ticket items were down.

The “Play” collection centers on nostalgic toys that have kinetic elements to carry playfulness and wonder into adulthood.

Designer Christina Puchi, the creative force behind CCWW Designs, has created charms and pendants based on iconic candies and crackers.

The family-owned jeweler in Fayetteville, North Carolina, is in the hands of the second generation.

In his latest column, Emmanuel Raheb shares tips for encouraging customers to treat themselves to new jewelry.

The Brilliant Earth ambassador co-designed a diamond medallion featuring meaningful symbols.

Wrap jewelry is more than just a trend; it’s the perfect motif for the coming season of layering, scarves, and pumpkin spice.

The three-day watch collector show, coming this October, will feature 44 exhibiting brands, as well as a new dinner experience.

Sriram “Ram” Natarajan is now GIA’s senior vice president of laboratory operations and is based out of the lab’s headquarters in Carlsbad.

The one-of-a-kind collar represents the beauty of imperfection and the strength to rebuild.

Three C-suite executives, including former CEO Tom Nolan, have resigned as part of what the company describes as a “transition.”

The retailer, which recently filed Chapter 11, inked a deal to sell its North American business and intellectual property.

Target CEO Brian Cornell will step down in February and be replaced by the company’s chief operating officer, Michael Fiddelke.

The group met with the president's senior trade advisor earlier this week to express the industry’s concerns about the effects of tariffs.

The pop-up will display this year's Tiffany & Co. Singles Championship trophies along with a diamond-encrusted tennis racket and ball.