IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
WatchesOct 25, 2019
Take a Look Inside Omega’s New Museum in Switzerland
The new space in Biel/Bienne is dedicated to telling the watch brand's story.
Omega’s new museum outlines the watch brand’s history with immersive movies, showcases and interactive experiences.
Biel/Bienne, Switzerland—Omega has a new home in Switzerland dedicated to telling its story.
The brand opened its original museum in 1983, making it the first to be dedicated to a single Swiss watchmaker, but “given the length and depth of the brand’s legacy,” a new museum was eventually required, the brand said in an announcement.
Now, it has debuted a new museum at “La Cite du Temps,” the Swatch Group/Omega headquarters located in Biel/Bienne, Switzerland that recently opened after five years of construction.
Located in a light-filled building designed by well-known Japanese architect Shigeru Ban, the new museum tells the brand’s story through immersive movies, showcases and interactive experiences.
The visit starts with a walk across the world—a large world map on the floor embedded with digital screens feature the current times at locations across the globe.
Before moving on, guests take a trip back in time with Omega’s “History of Time” immersive, 360-degree video that tracks the path of humankind’s journey to precision, from the first clocks to modern movements.
To celebrate its status as the official timekeeper of the Olympic Games, visitors can channel their inner Olympian on a 9-meter running track equipped with authentic timekeeping technology like starting blocks and red electronic starting pistol.
Guests who take part also will receive a print-out of their photo finish, captured by the brand’s Scan’O’Vision Myria camera, which can record up to 10,000 digital images a second.
The new museum also has a “Her Time” exhibition, detailing the evolution of the brand’s watches for women, from early Lépine pendants and the iconic Ladymatic to “secret jewelry watches” and its most recent creations.
Next in line for visitors is a spot for them to explore Omega’s long connection with space exploration and moon landings. 
The area, seen above, features a lunar surface and Lunar Rover, as well as videos, photos, NASA technology and the many versions of Omega’s “Moonwatch;” qualified by NASA for space flight in 1965, the Speedmaster was the fist watch worn on the moon.
It also highlights other exciting adventures in which the brand has played a part: on the wrist of 007.
Omega has been present in every James Bond mission since 1995’s “GoldenEye,” not only complementing the spy’s style but also helping him with a number of fictional life-saving functions.
Visitors also can journey into the movement of a watch with a giant walk-in Speedmaster
It also highlights other exciting adventures in which the brand has played a part: on the wrist of 007.
Omega has been present in every James Bond mission since 1995’s “GoldenEye,” not only complementing the spy’s style but also helping him with a number of fictional life-saving functions.
Visitors also can journey into the movement of a watch with a giant walk-in Speedmaster
that regularly screens an animated film delving into the inner workings of the brand’s famed Co-Axial Escapement.
To top things off, Omega offers a look at its long history through a 50-meter steel bracelet display featuring 64 windows.
In addition to the permanent exhibitions in the new museum, the venue also set aside a place to display Omega’s latest creations and achievements.
Coinciding with the opening of the new museum, Omega created a dedicated Instagram account, @OmegaMuseum, and hashtag, #OmegaMuseum.
It also upgraded its “Extract from the Archives” service—in which a customer sends them the reference and serial number of their watch and Omega sends back information they have on said watch—which is now available online.
WATCH: A Sneak Peek of Omega’s New Museum
To top things off, Omega offers a look at its long history through a 50-meter steel bracelet display featuring 64 windows.
In addition to the permanent exhibitions in the new museum, the venue also set aside a place to display Omega’s latest creations and achievements.
Coinciding with the opening of the new museum, Omega created a dedicated Instagram account, @OmegaMuseum, and hashtag, #OmegaMuseum.
It also upgraded its “Extract from the Archives” service—in which a customer sends them the reference and serial number of their watch and Omega sends back information they have on said watch—which is now available online.
WATCH: A Sneak Peek of Omega’s New Museum
More on Watches
The Latest
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of AmericasArnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOsFormer Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry CollectionThe “Worn Well” collection is Catbird's take on classic men's jewelry.
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary CongressThe former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds General License 104B supersedes General License 104A, which was set to expire on Sept. 1.
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit JewelryThe package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.
