CrimeDec 15, 2025
Men Receive Life Sentences in Home Invasion Murder of Jeweler Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.
WatchesOct 25, 2019
Take a Look Inside Omega’s New Museum in Switzerland
The new space in Biel/Bienne is dedicated to telling the watch brand's story.
Omega’s new museum outlines the watch brand’s history with immersive movies, showcases and interactive experiences.
Biel/Bienne, Switzerland—Omega has a new home in Switzerland dedicated to telling its story.
The brand opened its original museum in 1983, making it the first to be dedicated to a single Swiss watchmaker, but “given the length and depth of the brand’s legacy,” a new museum was eventually required, the brand said in an announcement.
Now, it has debuted a new museum at “La Cite du Temps,” the Swatch Group/Omega headquarters located in Biel/Bienne, Switzerland that recently opened after five years of construction.
Located in a light-filled building designed by well-known Japanese architect Shigeru Ban, the new museum tells the brand’s story through immersive movies, showcases and interactive experiences.
The visit starts with a walk across the world—a large world map on the floor embedded with digital screens feature the current times at locations across the globe.
Before moving on, guests take a trip back in time with Omega’s “History of Time” immersive, 360-degree video that tracks the path of humankind’s journey to precision, from the first clocks to modern movements.
To celebrate its status as the official timekeeper of the Olympic Games, visitors can channel their inner Olympian on a 9-meter running track equipped with authentic timekeeping technology like starting blocks and red electronic starting pistol.
Guests who take part also will receive a print-out of their photo finish, captured by the brand’s Scan’O’Vision Myria camera, which can record up to 10,000 digital images a second.
The new museum also has a “Her Time” exhibition, detailing the evolution of the brand’s watches for women, from early Lépine pendants and the iconic Ladymatic to “secret jewelry watches” and its most recent creations.
Next in line for visitors is a spot for them to explore Omega’s long connection with space exploration and moon landings. 
The area, seen above, features a lunar surface and Lunar Rover, as well as videos, photos, NASA technology and the many versions of Omega’s “Moonwatch;” qualified by NASA for space flight in 1965, the Speedmaster was the fist watch worn on the moon.
It also highlights other exciting adventures in which the brand has played a part: on the wrist of 007.
Omega has been present in every James Bond mission since 1995’s “GoldenEye,” not only complementing the spy’s style but also helping him with a number of fictional life-saving functions.
Visitors also can journey into the movement of a watch with a giant walk-in Speedmaster
It also highlights other exciting adventures in which the brand has played a part: on the wrist of 007.
Omega has been present in every James Bond mission since 1995’s “GoldenEye,” not only complementing the spy’s style but also helping him with a number of fictional life-saving functions.
Visitors also can journey into the movement of a watch with a giant walk-in Speedmaster
that regularly screens an animated film delving into the inner workings of the brand’s famed Co-Axial Escapement.
To top things off, Omega offers a look at its long history through a 50-meter steel bracelet display featuring 64 windows.
In addition to the permanent exhibitions in the new museum, the venue also set aside a place to display Omega’s latest creations and achievements.
Coinciding with the opening of the new museum, Omega created a dedicated Instagram account, @OmegaMuseum, and hashtag, #OmegaMuseum.
It also upgraded its “Extract from the Archives” service—in which a customer sends them the reference and serial number of their watch and Omega sends back information they have on said watch—which is now available online.
WATCH: A Sneak Peek of Omega’s New Museum
To top things off, Omega offers a look at its long history through a 50-meter steel bracelet display featuring 64 windows.
In addition to the permanent exhibitions in the new museum, the venue also set aside a place to display Omega’s latest creations and achievements.
Coinciding with the opening of the new museum, Omega created a dedicated Instagram account, @OmegaMuseum, and hashtag, #OmegaMuseum.
It also upgraded its “Extract from the Archives” service—in which a customer sends them the reference and serial number of their watch and Omega sends back information they have on said watch—which is now available online.
WATCH: A Sneak Peek of Omega’s New Museum
More on Watches
The Latest
Policies & IssuesDec 15, 2025
Sara Yood Named Co-Chair of RJC Standards CommitteeYood will serve alongside Eduard Stefanescu, the sustainability manager for C.Hafner, a precious metals refiner in Germany.
IndependentsDec 15, 2025
M.S. Rau to Open Store in AspenThe New Orleans jeweler is also hosting pop-up jewelry boutiques in New York City and Dallas.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
AuctionsDec 12, 2025
13.54-Carat Paraíba Tourmaline Sets Records at Christie’sSet in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.
Weekly QuizDec 11, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsDec 12, 2025
David Webb Reveals Ice-Cold Holiday Window DisplayThe jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.
CollectionsDec 12, 2025
Piece of the Week: Oscar Heyman’s Sphene RingTake luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
Events & AwardsDec 12, 2025
IGI Jewelry Design Contest Now Accepting SubmissionsThis year's theme is “Unveiling the Depths of the Ocean.”
TrendsDec 11, 2025
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
GradingDec 11, 2025
GIA to Offer Origin Determination for 3 More GemstonesStarting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.
IndependentsDec 11, 2025
Look Inside Day’s Jewelers’ Ninth StoreThe 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.
MajorsDec 11, 2025
Americas Gold Releases New Gold Chain CatalogThe new catalog features its most popular chains as well as new styles.
AuctionsDec 10, 2025
Francis Ford Coppola’s Watch Sells for $10.8MThe filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.
SurveysDec 10, 2025
Consumer Confidence Drops in November Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.
SourcingDec 10, 2025
NAJA Announces Details for 2026 ‘Ace It’ Winter Conference“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.
Events & AwardsDec 10, 2025
MJSA Names 2025 Responsible Design Challenge WinnerSilas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu DhabiThe sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’tMost customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.
TrendsDec 09, 2025
‘Once Upon a Time,’ Guzema Debuted Its Holiday CollectionThe collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.
TechnologyDec 09, 2025
Gemvision Releases Updated MatrixGoldMatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.
Events & AwardsDec 09, 2025
MJSA Showcase Pavilion Returning to JA New York The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.
MajorsDec 08, 2025
Juell Kadet, a ‘Lifelong Pillar’ of Rogers & Hollands, Dies at 96Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.
TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart EarringsBilled as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.
TrendsDec 08, 2025
Amanda’s Style File: Celebrating December’s BirthstonesDon’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
