Amanda’s Style File: So Charming
Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Charms have quickly become a classic piece of jewelry and a staple in jewelry boxes around the globe.
Their popularity sways with the times and it feels fitting that when there are times of uncertainty, sentimental pieces rise to the top.
Today’s charms are worn in a variety of ways that keep them feeling current.
With charms often being designed on a smaller scale, they are ideal for layering.
Bracelets can be found with one dangling charm or modern bangle styles with sliding charms. Necklaces with “add on” mini charms are the perfect gifting item, while multi-charm necklaces are today’s casually chic style. Earrings are also having a charm-moment with drops added for even more versatility.
Here are a few charming pieces for this Amanda’s Style File:
The Latest

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.


Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

Morris’ most cherished role was being a mother and grandmother, her family said.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.
























