Amanda’s Style File: Hearts for Valentine’s Day
This curation celebrates love with heart-shaped jewelry of all shapes and sizes.
![Azra Mehdi’s pink sapphire ombré heart dog tag necklace is one of 20 pieces featured in Amanda’s Style File for Valentine’s Day. Azra Mehdi pink sapphire ombré heart dog tag necklace in 14-karat rose gold](https://uploads.nationaljeweler.com/uploads/1fd74f56d7575e0e3361429484662b21.jpg)
They are a polarizing symbol; some love them, some don’t.
However, it feels like there are more heart-shaped pieces of jewelry than ever before.
It is always amazing that a simple shape can be created in so many ways, each with its own distinct look.
Just like love itself, heart-shaped jewelry looks different to each designer that carefully creates it.
They also speak differently to each person, taking on the personality of the wearer.
Love is beautiful, and it only feels fitting that we celebrate the love with jewelry—heart jewelry.
The Latest
![The suspect seen here attempted to steal $1.5 million worth of jewelry from a Macy’s store in Brooklyn, New York, but was thwarted by an employee. The thief is still at large and the New York Police Department is asking the public to help identify the suspect. (Image courtesy of the NYPD) Surveillance image of Macy’s jewelry thief](https://uploads.nationaljeweler.com/uploads/cc22350705b7ad6d76cb34f999447144.jpg)
The employee confronted the thief, causing the suspect to flee and leave behind the suitcases full of jewelry.
![The board of Namib Desert Diamonds has suspended CEO Alisa Amupolo, Chief Operations Officer Uahoroka Kauta, and Security Manager Paulinus Sheyapo following the Jan. 18 armed robbery at its headquarters in Windhoek, Namibia. Namdia rough diamonds](https://uploads.nationaljeweler.com/uploads/646f7cf1bdc05c5291f437fafef5a8f1.jpg)
Namib Desert Diamonds also put its security manager on leave following last month’s robbery that left one employee dead.
![At the Spectrum Awards Gala, held Feb. 8 in Tucson, AGTA announced the winners of its Spectrum and Cutting Edge Buyer’s Choice awards—the “Whisper of the Ancestors” lapel pin (left) and a nearly 13-carat faceted rhodochrosite from Colorado (right). Spectrum and Cutting Edge Buyer’s Choice awards](https://uploads.nationaljeweler.com/uploads/97d2297b7092458ec4b5a1739847aa77.jpg)
AGTA recently concluded its 2025 GemFair event in Tucson and is already gearing up for next year’s show, set for Feb. 2-6, 2026.
![Top Image.png](https://uploads.nationaljeweler.com/uploads/17d84393fb1ce78143e2cc3ca59f2af5.png)
Colored stones are stepping into a jewelry spotlight typically reserved for diamonds—are you ready to sell color?
![Seen here are Royal Chain’s new 14-karat gold fashion link pieces from the jewelry supplier’s spring 2025 collection. Royal Chain models in 14-karat gold fashion links](https://uploads.nationaljeweler.com/uploads/331c503576f6414f0d9dacfc531c72ca.jpg)
More than 400 new pieces are featured in the supplier’s latest catalog.
![](https://uploads.nationaljeweler.com/uploads/99a46b30cc354962ac2e29ecd113587a.jpg)
![Jewelers of America and the Diamond Council of America’s Jewelers Relief Fund has been reopened to help jewelry business impacted by the Los Angeles wildfires. The fund was first launched in 2017 in the wake of Hurricane Harvey in Houston. Jewelers Relief Fund logo](https://uploads.nationaljeweler.com/uploads/2ce7c756ede9818b47eed6b79f9b61af.jpg)
The fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.
![This cushion-cut diamond engagement ring by designer Jean Prounis is one of the rings featured on the cover of “The History of Diamond Engagement Rings: A True Romance” and is a favorite of author Marion Fasel. (Photo courtesy of Marion Fasel) Jean Prounis cushion-cut diamond engagement ring](https://uploads.nationaljeweler.com/uploads/fb220c446b914b547d342c31d91992de.jpg)
Fasel discusses researching her new book, the most enduring engagement ring styles, and the diamond shape Taylor Swift will pick.
![Resolutions - 2025.jpg](https://uploads.nationaljeweler.com/uploads/7b2ba343f8d947757b0ff597db4ca873.jpg)
The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
![De Beers Jewellers uses rough green diamonds and polished round brilliant-cut white diamonds in the “Embrace” bracelet as an abstract nod to a tree’s roots. The main 1.72-carat oval diamond is set in a bezel made of jet, which the jeweler is using for the first time in this collection. De Beers Jewellers Embrace Bracelet](https://uploads.nationaljeweler.com/uploads/0b19cbf49dc1444ce2bcbfb236eeb421.jpg)
The “Essence of Nature, Chapter One” collection echoes trees and roots, literally and figuratively, through three sets of high jewelry.
![Shree Ramkrishna Exports announced on International Reducing CO2 Emissions Day, which is observed every Jan. 28, that when it comes to manufacturing natural diamonds, its greenhouse gas emissions are now 30 percent below the industry average. Shree Ramkrishna Exports (SRK) diamonds](https://uploads.nationaljeweler.com/uploads/dbb4c606f1e07f6c1dbdee480598d03f.jpg)
Late last year, the India-based diamond manufacturer recorded emissions per carat that are 34 percent lower than the industry average.
![Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com. Peter Smith](https://uploads.nationaljeweler.com/uploads/994d61f1a9c90b30584b8175fa91d2ca.jpg)
Smith details the types of store managers he’s encountered, with the goal of helping retailers find a person who’s a fit for their store.
![The myGemma showroom in New York City. The luxury resale company now offers a consignment service. myGemma showroom](https://uploads.nationaljeweler.com/uploads/3a76b80ded68364d60843789d9c96a71.jpg)
The secondhand reseller stocks pre-owned designer jewelry and watches, along with other luxury goods.
![Ghirardelli Chocolate Company has launched a limited-edition, gold-plated locket perfectly sized to hold one mini Ghirardelli square. Ghirardelli Chocolocket](https://uploads.nationaljeweler.com/uploads/afe7b4833ee4a1b224b51cb20b37ce69.jpg)
The limited-edition “Chocolocket” fits a mini square of Ghirardelli chocolate inside.
![Jewelers of America will have two “20 Under 40” lists this year, one for retailers and one for suppliers. Interested parties have from now through Feb. 19 to nominate themselves or someone else for inclusion on either list. Jewelers of America 20 Under 40 graphic](https://uploads.nationaljeweler.com/uploads/9c4f8cef6f42f5b6411b5f4f9c1d53c6.jpg)
The program has been expanded to include a “20 Under 40” list for jewelry suppliers and is accepting nominations through Feb. 19.
![Two men, identified as Dimitriy Nezhinskiy and Juan Villar, who operated a business in New York City’s Diamond District, were charged with running a fencing operation for South American theft groups. Police cars with lights on](https://uploads.nationaljeweler.com/uploads/887e1c6de663e37d58e93cf9340ed4ae.jpg)
One of the men is said to be connected to the South American crew charged with burglarizing Cincinnati Bengals QB Joe Burrow’s home.
![For their second collaboration, Bulgari and independent Swiss watch brand MB&F have partnered to create the first contemporary, genderless offering featuring the jeweler’s “Serpenti” motif. Bulgari x MB&F Serpenti watch](https://uploads.nationaljeweler.com/uploads/7485414da0f51bb54430e4b450d5f98a.jpg)
The brands immersed one of Bulgari’s most famous historical icons in MB&F’s ultra-mechanical universe of haute horlogerie.
![A campaign image from Boucheron’s “Histoire de Style” high jewelry collection, “Power of Couture,” which debuted last year. The Kering-owned brand performed well in its recent full-year results. Boucheron Power of Couture campaign](https://uploads.nationaljeweler.com/uploads/df26760df8463544c07a6c2dcb34b6bd.jpg)
The luxury titan’s full-year performance was weighed down by struggling sales at its star brand Gucci.
![Midas Chain’s new natural diamond styles include “Flexi” tennis bracelets, pavé diamond bangles, eternity rings, diamond studs, and more. Midas Chain Diamond and Gemstone Jewelry](https://uploads.nationaljeweler.com/uploads/4b3ab40b4d7bcaac2cb0d11d069f93a5.jpg)
The jewelry manufacturer has launched more than 100 pieces made with natural diamonds.
![An 18-karat yellow gold “Stilla” ring set with marquise and round diamonds by Tacori ($2,990). Bain & Company’s new “Luxury Goods Worldwide Market Study” examines how the market performed in 2024 and what’s ahead in 2025. Tacori Stilla ring](https://uploads.nationaljeweler.com/uploads/6e34695c827d856045bcf86793fe3352.jpg)
Bain & Co.’s latest report on the luxury market examines why the market’s customer base is shrinking and how to appeal to consumers in 2025.
![CBP agents in Louisville, Kentucky, were busy seizing shipments of counterfeit jewelry last month, the agency said. Officers nabbed 28 shipments of jewelry and watches designed to pass as pieces from brands including Rolex, Cartier, and Van Cleef & Arpels. Pictured is a counterfeit Cartier “Juste Un Clou” bracelet. (Photo courtesy of U.S. Customs & Border Protection) Counterfeit Cartier “Juste Un Clou” bracelet](https://uploads.nationaljeweler.com/uploads/e7c0b70c799bfe84030a1dbda3475213.jpg)
Officers in Louisville seized 28 shipments of fake jewelry and watches that would have been worth more than $27 million if genuine.
![“Inside Out” takes inspiration from tailoring, specifically tuxedos and the lapel where the inside of the fabric becomes visible. The “Flip” bangles seen here feature 18-karat yellow gold that has been folded over and set with pavé diamonds ($12,700 for right, $21,500 for left). Hearts On Fire Inside Out Collection Bracelets](https://uploads.nationaljeweler.com/uploads/fc2828c6d3c97b4000252f19f0728262.jpg)
The collection centers on the art of tailoring, inspired by designs that feature folded fabrics, such as a tuxedo lapel.
![Select Jewelry Shows has added a new show in Nashville, scheduled to be held Oct. 26-27 at the JW Marriott Hotel. JW Marriott Hotel in Nashville Tennessee](https://uploads.nationaljeweler.com/uploads/ac6eb0f0b6e08bcbd55ac4cf645c71cf.jpg)
The trade show has added a new location to its fall line-up.
![Jade Trau Ladybird Charm](https://uploads.nationaljeweler.com/uploads/c06d874eacb2e378649c91741365aac2.jpg)
From the brand’s latest collection of lucky charms, the ladybird is seen as a bearer of good fortune and a ward against negative energy.
![Rough diamonds from Canada’s Gahcho Kué mine. Production at Gahcho Kué fell 43 percent in the fourth quarter and 16 percent on the year, part of a broader decline across all mines De Beers operates. (©De Beers Group/Photo credit: Ben Perry @ Armoury Films) Rough diamonds from De Beers’ Gahcho Kue diamond mine in Canada](https://uploads.nationaljeweler.com/uploads/1808183cd6c3220034d3e219c769a544.jpg)
The moves come amid a prolonged period of lower demand for diamonds, particularly in China.
![Stuller’s Bench Jeweler Workshop will run March 28- 29 at the company’s global headquarters in Lafayette, Louisiana. Stuller Bench Jeweler Workshop](https://uploads.nationaljeweler.com/uploads/31754b1a2e71d296592b1d47f0966e23.jpg)
The workshop returns in March, along with the “Battle of the Benches” mini challenge series.
![Indianapolis independent Windsor Jewelry will continue its 100-plus years in business after finding buyers, local attorneys Fernanda Beraldi and Ed Broecker. (Photo courtesy of Windsor Jewelry’s Facebook page) Windsor Jewelry in Indianapolis, Indiana](https://uploads.nationaljeweler.com/uploads/849170760c7b8e3b1b2773ae07a65e9d.jpg)
Two attorneys purchased Windsor Jewelry, which was set to close, and will retain all existing staff at the downtown Indianapolis store.
![In his 60 years with Oscar Heyman, Adam Heyman has made many trips overseas to buy gemstones and some of his favorite memories are of visiting dealers, stone cutters, and mines throughout Asia. At left, Heyman is pictured examining gemstones in Sri Lanka circa 2010. The picture at right, taken around 1970, shows Heyman (red tie) watching a gem cutter at work in Sri Lanka with his parents, George and Bess Heyman. (Photos courtesy of Oscar Heyman) Two images of Adam Heyman in Sri Lanka](https://uploads.nationaljeweler.com/uploads/9943b3f3c57bc37a7ddf819ea4e6e8b9.jpg)
Adam Heyman joined the family business in 1965, just weeks after graduating from Columbia Business School.