Today’s consumer wants to shop with companies that share their values, and they aren’t afraid to call out those that stay silent on matters of social injustice and inequity.
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In this special installment of Creative Connecting, the influencer talks about why specificity and patience are important, and what consumers want when they shop on social media.
Duvall O’Steen and Jen Cullen Williams share tips for getting creative with video on Instagram, Zoom, email and more.
Jewelers of America and the American Gem Society are coming together to launch a consumer-facing campaign this holiday season called “My Jewelry Wish List.”
The consumer alert also includes links to news articles where applicable.
The blogger and jewelry designer advocate is holding a giveaway for those who can prove they’ve voted in the upcoming November election.
A penultimate tender for pink diamonds, a big find in Arkansas, rounding up the best looks at the Primetime Emmys, and more.
Duvall O’Steen and Jen Cullen Williams share advice on navigating politics, negative reviews and online trolling in these difficult and volatile times.
The webinar series will return in September with episodes hosted by all four National Jeweler editors.
Emmanuel Raheb shares simple tips for selling via these popular social media platforms.
Three new virtual events for the industry, a major appeals court decision, a colorful new summer collection and more.
Started in response to the pandemic, Virtu Gem sells rough from miners in Zambia and Malawi.
Duvall O’Steen and Jen Cullen Williams share pro tips for filling out those profiles on Instagram, Facebook, LinkedIn and more.
A big diamond find in Russia, another change from GIA, a sneak thief on the loose, and more.
Introduced last Wednesday, the new feature allows users to create 15-second videos using a single shot or stitched-together clips.
Hundreds of companies have halted advertising on the social media site to protest its lack of policing hate speech and misinformation.
In their latest column, Jen Cullen Williams and Duvall O’Steen share pro tips for using hashtags on Instagram, TikTok and even Facebook.
Retailers, designers and experts share what they’ve learned during quarantine and what jewelers should keep in mind as stores start reopening.
The pandemic has changed fine jewelry sales but not stopped them.
In their new social media-focused column, Duvall O’Steen and Jen Cullen Williams break down how jewelers can bring the bling to Gen Z on the popular new app.
Updates on jewelry trade shows, a new coronavirus relief bill is unveiled, Jared is hosting virtual weddings, and more.
T1 is a bolder take on the Tiffany T range, celebrating a woman’s personal power.
The company sells fine jewelry and luxury products solely through messaging apps and is eyeing the North American market.
A major trade show is canceled, the Paycheck Protection Program gets a refill, advice on screening employees, and more.
In a special guest column, Duvall O’Steen and Jen Cullen Williams talk timing, content and brand visibility on the platform.