SourcingFeb 04, 2025
New Deal With Botswana Is Done, De Beers Confirms The agreement will allocate an increasing proportion of the country’s rough diamonds to the government of Botswana over the next decade.
ColumnistsAug 25, 2020
The Smart Lab: How to Use Instagram and Facebook Shops
Emmanuel Raheb shares simple tips for selling via these popular social media platforms.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
Facebook and Instagram Shops are additional sales platforms that will redirect traffic to your product if you just take the time to link things properly.
The feature is simple and dynamic, and you can publicize anything you want, from custom pieces to your best-selling brands.
Facebook and Instagram have turned their focus to local businesses and are studying how to make them attractive and seen within the apps, which are not only free of ads but also can enhance the business/subscriber experience.
Hence the Shops feature, which basically shortens the consumers’ route between tapping on an image of your product and buying it.
Setting Up Shop
Your physical product needs to be registered on Facebook.
If you already have an e-commerce store, like Shopify or BigCommerce, you need only to import your product(s) to a Facebook catalog and later connect that catalog to your Instagram account.
Once your catalog is accepted and on display on Instagram, add the shopping link to the publications on your feed and you will automatically see the shopping bag icon on your page.
You can also do it without a website at all and promote exclusively on Instagram and Facebook.
For this, you will only use the Facebook catalog manager and add your products manually.
If you are keeping it exclusive, the idea is to briefly, clearly and creatively reflect the key characteristics of your brand on your feed.
For images, it is better to contact a photographer so that you look professional and curated.
The tip here is, if you want to tick all boxes, have a business account on Instagram that will be linked to a Facebook business page.
A business account on Instagram will not only provide you with a “contact” button, but you will give you access to statistics about your business: the number of new subscribers, likes and reposts, audience reach, clicks on the link indicated in the profile, time of maximum activity of subscribers, and so on.
As for the Facebook business page, you automatically receive Facebook advertising tools, AdsManager and PowerEditor.
With their help, you can create and shape advertising campaigns, attracting an audience according to the desired demographics, e.g., gender, age, region, watch analytics and reports.
Get In Your Followers’ Heads
Having an online shop will reinforce your brand name, slogan and identity.
Your subscribers will visually recognize your company and distinguish it from others.
The feature is simple and dynamic, and you can publicize anything you want, from custom pieces to your best-selling brands.
Facebook and Instagram have turned their focus to local businesses and are studying how to make them attractive and seen within the apps, which are not only free of ads but also can enhance the business/subscriber experience.
Hence the Shops feature, which basically shortens the consumers’ route between tapping on an image of your product and buying it.
Setting Up Shop
Your physical product needs to be registered on Facebook.
If you already have an e-commerce store, like Shopify or BigCommerce, you need only to import your product(s) to a Facebook catalog and later connect that catalog to your Instagram account.
Once your catalog is accepted and on display on Instagram, add the shopping link to the publications on your feed and you will automatically see the shopping bag icon on your page.
You can also do it without a website at all and promote exclusively on Instagram and Facebook.
For this, you will only use the Facebook catalog manager and add your products manually.
If you are keeping it exclusive, the idea is to briefly, clearly and creatively reflect the key characteristics of your brand on your feed.
For images, it is better to contact a photographer so that you look professional and curated.
The tip here is, if you want to tick all boxes, have a business account on Instagram that will be linked to a Facebook business page.
A business account on Instagram will not only provide you with a “contact” button, but you will give you access to statistics about your business: the number of new subscribers, likes and reposts, audience reach, clicks on the link indicated in the profile, time of maximum activity of subscribers, and so on.
As for the Facebook business page, you automatically receive Facebook advertising tools, AdsManager and PowerEditor.
With their help, you can create and shape advertising campaigns, attracting an audience according to the desired demographics, e.g., gender, age, region, watch analytics and reports.
Get In Your Followers’ Heads
Having an online shop will reinforce your brand name, slogan and identity.
Your subscribers will visually recognize your company and distinguish it from others.
Editors' Picks
Sponsored by
Identity is a set of means by which your image will be solidified: color, form, style, motto, etc.
Among consumers, it contributes to memorization and the emergence of associative relationships. They will recognize you, and familiarity is the key to business.
This tool is incredible because your online shop is 100 percent customizable and it can be integrated with Facebook Messenger, direct messages on Instagram and WhatsApp.
You can also track deliveries and boost your website.
If you are in the jewelry industry and sell eye-catching and trendy products, then Instagram and Facebook Shops are the main promotion tool for you.
The reason is simple: With proper account management, users will want to see your product in their stream, not only for shopping but also for aesthetic reasons.
Promoting an online store on Instagram requires minimal investment, and growth is potentially unlimited.
Among consumers, it contributes to memorization and the emergence of associative relationships. They will recognize you, and familiarity is the key to business.
This tool is incredible because your online shop is 100 percent customizable and it can be integrated with Facebook Messenger, direct messages on Instagram and WhatsApp.
You can also track deliveries and boost your website.
If you are in the jewelry industry and sell eye-catching and trendy products, then Instagram and Facebook Shops are the main promotion tool for you.
The reason is simple: With proper account management, users will want to see your product in their stream, not only for shopping but also for aesthetic reasons.
Promoting an online store on Instagram requires minimal investment, and growth is potentially unlimited.
More on Columnists
The Latest
Events & AwardsFeb 04, 2025
Van Cleef & Arpels’ Astronomy-Inspired Jewelry to Land at AMNH“Cosmic Splendor: Jewelry From the Collections of Van Cleef & Arpels,” opens April 11 at the American Museum of Natural History.
SurveysFeb 04, 2025
Valentine’s Day Jewelry Spending Forecast to Hit Record High, Says NRFThose celebrating Valentine’s Day this year are expected to spend a record $27.5 billion on jewels, flowers, candy, and more.
Brought to you by
3 Ways to Capitalize on America’s Newfound Love of Colored GemsColored stones are stepping into a jewelry spotlight typically reserved for diamonds—are you ready to sell color?
EditorsFeb 03, 2025
Best Jewelry Moments From the 2025 Grammy Awards From Lady Gaga’s 1930s Tiffany & Co. necklace to Taylor Swift’s “T,” Michelle Graff recaps the night’s most memorable jewelry looks.
Weekly QuizJan 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsFeb 03, 2025
Qurate to Close HSN’s Florida HQ Amid RestructuringLayoffs will reportedly start next month as HSN plans to move into QVC’s location in Pennsylvania.
EditorsFeb 03, 2025
Q&A: 5 Jewelry Designers on Shopping the 2025 Tucson Gem ShowsA group of creatives talked to Associate Editor Lauren McLemore about their approach to the annual Tucson gem, mineral, and fossil shows.
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
AuctionsJan 31, 2025
Elizabeth Taylor’s Diamond Bracelet Outshines Estimate at U.K. AuctionThe auction also featured the sale of a Cartier necklace made when Egyptomania was sweeping Great Britain.
CollectionsJan 31, 2025
Piece of the Week: Lalaounis’ Good Luck Charm for 2025The “Blossom Rosette” blooms with love, beauty, and hope for the year ahead.
IndependentsJan 31, 2025
Harvey Rovinsky, Longtime Owner of Bernie Robbins Jewelers, Dies at 77Rovinsky is remembered as a great mentor who made the employees of his stores feel like family.
Events & AwardsJan 31, 2025
Facets of Fire Has a Diamond Challenge for RetailersFor every jeweler who tries their luck, the company will make a donation to Jewelers for Children.
MajorsJan 30, 2025
WJA Chapter Leaders Resign as Fallout From DEI Remarks SnowballsThe boards of at least five chapters have resigned in response to controversial statements the WJA national board president made last month.
Policies & IssuesJan 30, 2025
RJC Executive Director Melanie Grant Is Stepping Down An experienced jewelry writer and curator, Grant led the organization for two years.
CollectionsJan 30, 2025
Pharrell Williams Brings Tahitian Pearls to His New Tiffany & Co. CollectionFive new designs were added, all donning Tahitian cultured pearls and spear-like trident motifs, along with the new “Titan” setting.
Events & AwardsJan 30, 2025
Registration Open for Converge 2025The inaugural event is being co-hosted by the American Gem Society and the Gemological Institute of America.
MajorsJan 30, 2025
24 Karat Club of New York Elects 5 New MembersJewelers of America’s Annie Doresca and AGTA CEO John W. Ford Sr. are among the new members.
CollectionsJan 29, 2025
Boucheron’s High Jewelry Takes the Form of ‘Untamed Nature’The jeweler’s latest high jewelry collection looks into the Boucheron archives to create a “living encyclopedia of high jewelry.”
FinancialsJan 29, 2025
LVMH Watch, Jewelry Sales End the Year DownWatch and jewelry sales slipped 3 percent in 2024, though the luxury conglomerate did see business pick up in the fourth quarter.
MajorsJan 29, 2025
Chanel Names New General Manager of Watches, Fine Jewelry for USOlivier Kessler-Gay will take over the role on March 3.
SurveysJan 29, 2025
Consumer Confidence Slips for Second Consecutive Month It hit a four-month low in January due to concerns about the job market, though consumers remain bullish about the stock market.
Events & AwardsJan 29, 2025
Chris Ploof To Teach Mokume Gane at AJSThe jewelry designer and master metalsmith will present on the ancient Japanese metalworking technique at the Atlanta Jewelry Show in March.
SourcingJan 28, 2025
WFDB Joins Efforts to Promote Natural Diamonds With New CampaignThe “Moments” social media campaign emphasizes the emotional ties between natural diamonds and life’s special milestones.
CollectionsJan 28, 2025
Bliss Lau Celebrates the Intricate Mosaic of Identity in New CollectionThe versatile “As We Are” collection features 14 pieces with interlocking designs allowing for 27 different looks worn around the body.
SourcingJan 28, 2025
Botswana’s First Olympic Gold Medalist Is Now a De Beers Ambassador Letsile Tebogo will help to promote natural diamonds and the good they have done for his country.
Events & AwardsJan 28, 2025
NouvelleBox Show Returns to New York CityThe showcase, in its second year, will feature more than 20 international brands at its curated event from Feb. 2-4.
Recorded WebinarsJan 28, 2025
Watch: Fine Jewelry Market Predictions for 2025 “My Next Question” guests Sherry Smith and Edahn Golan share their 2025 forecasts, from sales and marketing to what retailers should stock.
