CollectionsApr 19, 2024
Piece of the Week: Retrouvaí’s Treasure NecklaceA new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
ColumnistsAug 25, 2020
The Smart Lab: How to Use Instagram and Facebook Shops
Emmanuel Raheb shares simple tips for selling via these popular social media platforms.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
Facebook and Instagram Shops are additional sales platforms that will redirect traffic to your product if you just take the time to link things properly.
The feature is simple and dynamic, and you can publicize anything you want, from custom pieces to your best-selling brands.
Facebook and Instagram have turned their focus to local businesses and are studying how to make them attractive and seen within the apps, which are not only free of ads but also can enhance the business/subscriber experience.
Hence the Shops feature, which basically shortens the consumers’ route between tapping on an image of your product and buying it.
Setting Up Shop
Your physical product needs to be registered on Facebook.
If you already have an e-commerce store, like Shopify or BigCommerce, you need only to import your product(s) to a Facebook catalog and later connect that catalog to your Instagram account.
Once your catalog is accepted and on display on Instagram, add the shopping link to the publications on your feed and you will automatically see the shopping bag icon on your page.
You can also do it without a website at all and promote exclusively on Instagram and Facebook.
For this, you will only use the Facebook catalog manager and add your products manually.
If you are keeping it exclusive, the idea is to briefly, clearly and creatively reflect the key characteristics of your brand on your feed.
For images, it is better to contact a photographer so that you look professional and curated.
The tip here is, if you want to tick all boxes, have a business account on Instagram that will be linked to a Facebook business page.
A business account on Instagram will not only provide you with a “contact” button, but you will give you access to statistics about your business: the number of new subscribers, likes and reposts, audience reach, clicks on the link indicated in the profile, time of maximum activity of subscribers, and so on.
As for the Facebook business page, you automatically receive Facebook advertising tools, AdsManager and PowerEditor.
With their help, you can create and shape advertising campaigns, attracting an audience according to the desired demographics, e.g., gender, age, region, watch analytics and reports.
Get In Your Followers’ Heads
Having an online shop will reinforce your brand name, slogan and identity.
Your subscribers will visually recognize your company and distinguish it from others.
The feature is simple and dynamic, and you can publicize anything you want, from custom pieces to your best-selling brands.
Facebook and Instagram have turned their focus to local businesses and are studying how to make them attractive and seen within the apps, which are not only free of ads but also can enhance the business/subscriber experience.
Hence the Shops feature, which basically shortens the consumers’ route between tapping on an image of your product and buying it.
Setting Up Shop
Your physical product needs to be registered on Facebook.
If you already have an e-commerce store, like Shopify or BigCommerce, you need only to import your product(s) to a Facebook catalog and later connect that catalog to your Instagram account.
Once your catalog is accepted and on display on Instagram, add the shopping link to the publications on your feed and you will automatically see the shopping bag icon on your page.
You can also do it without a website at all and promote exclusively on Instagram and Facebook.
For this, you will only use the Facebook catalog manager and add your products manually.
If you are keeping it exclusive, the idea is to briefly, clearly and creatively reflect the key characteristics of your brand on your feed.
For images, it is better to contact a photographer so that you look professional and curated.
The tip here is, if you want to tick all boxes, have a business account on Instagram that will be linked to a Facebook business page.
A business account on Instagram will not only provide you with a “contact” button, but you will give you access to statistics about your business: the number of new subscribers, likes and reposts, audience reach, clicks on the link indicated in the profile, time of maximum activity of subscribers, and so on.
As for the Facebook business page, you automatically receive Facebook advertising tools, AdsManager and PowerEditor.
With their help, you can create and shape advertising campaigns, attracting an audience according to the desired demographics, e.g., gender, age, region, watch analytics and reports.
Get In Your Followers’ Heads
Having an online shop will reinforce your brand name, slogan and identity.
Your subscribers will visually recognize your company and distinguish it from others.
Identity is a set of means by which your image will be solidified: color, form, style, motto, etc.
Among consumers, it contributes to memorization and the emergence of associative relationships. They will recognize you, and familiarity is the key to business.
This tool is incredible because your online shop is 100 percent customizable and it can be integrated with Facebook Messenger, direct messages on Instagram and WhatsApp.
You can also track deliveries and boost your website.
If you are in the jewelry industry and sell eye-catching and trendy products, then Instagram and Facebook Shops are the main promotion tool for you.
The reason is simple: With proper account management, users will want to see your product in their stream, not only for shopping but also for aesthetic reasons.
Promoting an online store on Instagram requires minimal investment, and growth is potentially unlimited.
Among consumers, it contributes to memorization and the emergence of associative relationships. They will recognize you, and familiarity is the key to business.
This tool is incredible because your online shop is 100 percent customizable and it can be integrated with Facebook Messenger, direct messages on Instagram and WhatsApp.
You can also track deliveries and boost your website.
If you are in the jewelry industry and sell eye-catching and trendy products, then Instagram and Facebook Shops are the main promotion tool for you.
The reason is simple: With proper account management, users will want to see your product in their stream, not only for shopping but also for aesthetic reasons.
Promoting an online store on Instagram requires minimal investment, and growth is potentially unlimited.
More on Columnists
The Latest
CrimeApr 19, 2024
Grand Jury to Hear Case Against Jeweler Charged in Fatal Shove Following IJO ShowLast month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
MajorsApr 19, 2024
Unique Designs Acquires China PearlThe move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
Brought to you by
The Blueprint for Success in Scalable, Personalized Jewelry RetailWith Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
GradingApr 19, 2024
AGS Ideal Report Now Available in Printed FormFrom now through mid-May, GIA will be offering the reports at a 50 percent discount.
Weekly QuizApr 19, 2024
This Week’s QuizTest your jewelry news knowledge by answering these seven questions.
SourcingApr 18, 2024
Diamond Trade Remains Cautious Amid Economic UncertaintyDe Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Supplier BulletinApr 18, 2024
Discover History’s Hidden Gems at the Las Vegas Antique Jewelry & Watch ShowSponsored by the Las Vegas Antique Jewelry & Watch Show
Brought to you by
How Jewelers of America Represents Your BusinessFor over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
WatchesApr 18, 2024
Watch E-tailer Collectability Hires Kelly YochThe Patek Philippe expert will serve as personal curator for the brand-focused company.
WatchesApr 18, 2024
TAG Heuer Opens Its Largest Standalone Boutique at SeaThe 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
Policies & IssuesApr 17, 2024
NDC Prevails in U.K. Case Over Lab-Grown Diamond AdvertisingNDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
Events & AwardsApr 17, 2024
And the 2024 Winner of the Shipley Award Is … John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
FinancialsApr 17, 2024
LVMH’s Q1 Jewelry Sales Fall 5%LVMH said the company performed well despite an uncertain geopolitical and economic environment.
MajorsApr 17, 2024
Stuller’s B&D Opens New HeadquartersB&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
CollectionsApr 16, 2024
Akaila Reid Launches ‘Eat Cake’ CollectionIt’s ultra-feminine and filled with gold, pearls, and soft pastels.
MajorsApr 16, 2024
Loudr Adds 2 DirectorsEmily Highet Morgan and Emily Bennett have joined the agency’s team.
MajorsApr 16, 2024
Stuller Releases First Lab-Grown Diamond Jewelry CatalogIts updated book for mountings is also now available.
SourcingApr 16, 2024
Karen Rentmeesters Takes Over as Interim CEO of AWDCShe has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
TechnologyApr 15, 2024
Judge Rules Jeweler’s Lawsuit Against PNC Bank Can Move ForwardJoyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
IndependentsApr 15, 2024
Alfred W. DeScenza of DeScenza Diamonds Dies at 95He is remembered by loved ones for his loyalty, integrity, and kindness.
AuctionsApr 15, 2024
Madeleine K. Albright Jewelry, Pins Coming to AuctionHosted by Freeman’s | Hindman, the sale will take place May 7-8.
AuctionsApr 15, 2024
All of Sotheby’s ‘Rough Diamonds’ Sold in Less Than an HourThe auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.
Events & AwardsApr 15, 2024
10 Can’t-Miss Sessions at AGS Conclave 2024From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.
Recorded WebinarsApr 12, 2024
Watch: What Jewelers Need to Know About InsuranceFrom cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.
CollectionsApr 12, 2024
Piece of the Week: Lionheart’s Evil Eye Gemstone CharmThe charm is a modern rendition of the evil eye amulet that has been worn for thousands of years.
Events & AwardsApr 12, 2024
The Jewelry Symposium Announces 4 Scholarship WinnersAhead of its trade show next month, TJS awarded free registration and accommodations to one jewelry professional and three students.
Policies & IssuesApr 11, 2024
SRK Exports’ Journey Toward Net Zero Impact By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
