Jacqueline Stone gives some tips for keeping content fresh, fun and thoughtful in a time when communication is taking place largely online.
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Taking the time to assess the last 365 days and set goals for the year ahead is paramount to the progression of your business.
Jacqueline Stone is a not a huge Pinterest person but is willing to share six tips for using the social media site nonetheless.
Jacqueline Stone gives eight tips for creating a Facebook presence that builds a loyal, engaged following.
Jacqueline Stone counts down her top 10 tips for maximizing Instagram for jewelry marketing.
Jacqueline Stone moves on from crafting engaging emails to giving tips on how to manage your contact list.
Recovering jewelry designer Jacqueline Stone shares four tips for building and retaining a solid email subscriber base.
What should you know about bounce rate and referral traffic? And what is a good open rate for a newsletter? Jacqueline Stone answers these questions and more in her latest jewelry marketing column.
Former jewelry designer Jacqueline Stone stresses the importance of planning in her first column on jewelry marketing.
Jewelry designer Jacqueline Stone decided to walk away from her business after eight years. She dissects her decision and the challenges facing emerging jewelry designers today.
In her latest diary entry, jewelry designer Jacqueline Stone details her experience exhibiting in JA New York’s New Designer Gallery.
In her latest diary entry, Jacqueline Stone examines the thorny issue of consignment from all sides.
In her latest diary entry, designer Jacqueline Stone ponders the potential ROI on getting Kate Winslet to glide down in the red carpet in a piece of her jewelry.