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Peter Smith: A Sleazy Salesman and the Case for Regret Avoidance Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.
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Diamonds Do Good Names Proposal Contest Winners
The “Real Stories. Real Diamonds. Real Impact.” contest is in its second year.
A panel of digital influencers chose one couple’s proposal video, a still of which is seen here, as the winner of the “Real Stories. Real Diamonds. Real Impact.” contest.
New York—Diamonds Do Good has named the winners of its second annual “Real Stories. Real Diamonds. Real Impact.” proposal contest.
Nicole and Isaiah from North Carolina submitted the winning proposal video, filmed during a trip to Ireland.
In its second year, the contest helps “boost consumer understanding of the real, positive impact for communities of natural, mined diamonds,” Diamonds Do Good executive committee member Rebecca Foerster, president of Alrosa USA, said in a press release.
It is intended to target millennials.
Last year, winners of the first proposal video contest were flown to Botswana to see the positive impacts diamonds can have in mining communities.
This year, Nicole and Isaiah will take a trip to Canada’s Northwest Territories.
Diamonds Do Good President Anna Martin, senior vice president at the Gemological Institute of America, commented: “Educating the younger generation on the good diamonds do and inviting them to engage in this narrative will help boost consumer confidence in, and ultimately demand for, diamonds.”
The winning video was selected and shared by digital media influencers @thediamondsgirl, @weddingdiary and @roamaroo, who boast more than 2 million followers combined.
The video can be viewed online.
Recently, Diamonds Do Good also announced it is accepting entries through March 12 for its annual awards, which, this year, will highlight jewelry companies that give back.
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