In her new campaign, Dana Bronfman used friends and clients instead of models to show potential customers that they can “pull it off.”
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Shane Decker and Jim Ackerman’s two-day “Ack The Deck” event for independent jewelers will return in August, in Denver and Atlanta.
The 2016 Corporate Social Responsibility Report is the company’s first public report of the kind.

Senior Editor Brecken Branstrator takes the 10 hues of the season, according to Pantone, and pairs them with complementary gems.

Jewelry designers are looking to the sky for inspiration. Jewelers of America’s Amanda Gizzi picks her favorite celestial styles.

The jewelry company is asking its followers to share stories about their mothers for a chance to win gifts from the brand.

The non-matching pair of pears are the most valuable earrings ever to appear at auction, Sotheby’s said.
At Conclave last week, “Technology Therapist” Jennifer Shaheen shared her essential list of e-commerce best practices for 2017.

The American Gem Society awarded its highest honor to the Pennsylvania jeweler at Conclave last Friday.

Rough diamond sales picked up a bit for De Beers in its most recent round but remain off from what they were at this time last year.

The Dallas jeweler and TrendSeeder have put out a call for emerging jewelry designers to enter the second edition of the competition.

The buyer of pre-owned diamonds and jewelry has introduced a collection of pieces generally priced between $5,000 and $100,000.

Benjamin Clymer posted a picture of a Longines watch from 1945 on Instagram. Now, that same watch has been reissued.

According to a recent survey, 62 percent of retailers saw an increase in silver jewelry sales last year.

The news came Thursday after show organizers announced the fourth consecutive year of declining attendance at the now eight-day-long show.

The Oris Big Crown 1917 Limited Edition looks nearly identical to the original model introduced 100 years ago.
Spicer Greene Jewelers’ “Throw Rocks at Girls” billboard sparked a nationwide debate. Here’s what they, and marketing experts, had to say about the campaign.

Vivienne Becker has authored a book on the Italian jewelry brand in honor of its 50th anniversary.
Police seized what they estimate is millions in fake merchandise during an investigation into The Lord of the Rings jewelry store in Miami.

The new technology introduced at Baselworld can trace an emerald to the mine of its origin.

The jewelry brand known for its elaborate and avant-garde diamond pieces is lending its bold touch to watches.

This year, the brand known for understated elegance marks the 20th anniversary of the Aquanaut and the 40th anniversary of its ultra-slim movement, the Caliber 214.

These were the five most popular stories on National Jeweler last week, according to Google Analytics.

The message from executives who spoke at the Baselworld opening press conference on Wednesday was clear: We know the situation is bad, and we don’t really want to talk about it.

Coinciding with the launch of its new spring/summer jewelry collection, the brand has launched a global campaign designed to inspire “a new strength and determination.”


















