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Yeprem Launches Watches at Baselworld
The jewelry brand known for its elaborate and avant-garde diamond pieces is lending its bold touch to watches.
Debuted at Baselworld 2017, fine jewelry brand Yeprem's new "Y-Memento" timepiece range will retail between $20,000 and $100,000.
Basel, Switzerland--Yeprem, the jewelry brand known for its elaborate and avant-garde diamond and 18-karat gold pieces, is lending its bold touch to watches.
The Lebanon-based, family-owned company debuted its women’s Y-Memento watch collection at Baselworld 2017.
Second-generation designer Loutfic Chakardemian explained that the expansion into the watch sector is “introducing our perspective in change: a change in time, a change in fashion and a change in classic (design).”
A style from Y-Memento, Yeprem’s new timepieces range
The first collection from Y-Memento is called “Majestic White” and features white diamonds set in 18-karat white gold.
A bracelet-style watch
Y-Memento incorporates watches into its innovative bracelet and hand-piece designs, which are known for their comfort and particularly loved by performers like Madonna and Rihanna.
The first collection of Y-Memento watches is called “Majestic White” and features self-winding and “artistically devised” watch movements accented with white marquise and round diamonds, all set in 18-karat white gold.
The range will start at $20,000 retail and top off at $100,000.
For more information, contact Yeprem.
A post shared by YEPREM (@yepremjewellery) on Mar 24, 2017 at 8:46am PDT
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