These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.
Pairing Jewelry With Pantone’s Spring Shades
Senior Editor Brecken Branstrator takes the 10 hues of the season, according to Pantone, and pairs them with complementary gems.

Dare I say it? It finally feels like the warm weather is here to stay. (Sorry ahead of time if I just jinxed us.)
I love springtime and how refreshing and rejuvenating it can feel as everyone, especially in New York, finally starts to come out of hibernation and wants to soak up every bit of sun they can get.
I’ve always especially loved the colors of spring. They make me think of the pastel dresses I used to pick for Easter mass and the hidden eggs on hunts or, better yet, in your Easter basket filled with candy.
The colors Pantone predicted would be prevalent this season are vivid versions of the traditional Easter pastels, providing yellows, pinks and blues that can pack a punch, as well as some more sedated hues.
To celebrate these colors, I wanted to do another blog post where I paired them with gemstones that might complement them well, making for a perfect clothing-accessories color-blocked look.
A bright, buttery yellow like this would go perfectly with other very vibrant hues, like the energizing pink shades found in spinel, sapphires and tourmaline.
Pale Dogwood. This color is an extension of the “blush” trend that has taken over in fashion and accessories, which is being attributed to millennials, and could even be part of of the “Rose Quartz” influence.
I love the name for its ability to make me think of being home in North Carolina while the trees are in bloom, and I love the color’s soft, subtle hue. I’m pairing it with the whites of moonstone and some quartzes for a clean look.
Hazelnut. This is such a crisp, clean neutral that I think it would go best with other neutrals rather than a pop of color.
I imagine with any clothes this color, which makes me think of business wear, they would best be paired with the same crisp light hues of pearls.
Island Paradise. I love this color. I look at it and instantly think of a warm tropical vacation. (My favorite nail polish is this color, and I will wear it multiple times this summer.)
The idea of color-blocking shades of the same color thrills me, so I would pair Island
Greenery. It’s the Color of the Year for 2017! (And National Jeweler also suspects that it is peridot’s way of getting back at spinel for edging in on August.)
It’s a basic color wheel rule here, but I love seeing green paired with the shades on the opposite side like purple, which includes amethyst, some tanzanite and sapphires, among others.
Flame. I’m a big fan (when it’s done right) of a bright orange-bright pink pairing. If you think wearing clothing with both of those colors might be too much, then having jewelry in one might be a great way to do it.
For bright pink stones, I’m thinking about my all-time favorite, spinel; those beautiful shades of sapphire; and tourmaline.
Pink Yarrow. Doesn’t this color just instantly make you happy when you see it? I looks like summer, warm weather and vacation daydreaming in one swatch.
With this one, rather than pairing it one with another bright color, I like the idea of putting this striking shade of pink with the no-nonsense look of black to make a statement.
Niagara. This color has got a gray, steely undertone to it that I think could be pulled out really nicely with a similar gray hue, so I decided to pair this swatch with the sheen and beauty of Tahitian pearls.
Other gems that could go well are the very rare, and very cool, gray moonstone, as well as the rather unique look of a gray spinel.
Kale. The specific color of this swatch looks like a camo or olive green, and I think it just makes sense to pair it with a nice soft brown/tan.
There are some great stones that can offer a nice brown that’s not too dark or washed out, like zircon or opals, but a brown color palette also provides the opportunity to get into fun minerals like fossils and agate.
Lapis Blue. The National Jeweler team loved that a gemmy color was so front and center on Pantone’s spring color report.
I think this deep blue goes well with other strong gem tones, so I’m pairing it with the vivid greens found in emeralds, tsavorite and the like.
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