The Indian jewelry brand recently opened stores in Atlanta and Seattle.
JA New York Cancels October Jewelry Trade Show
But the New York City Jewelry & Watch Show and Atlanta Jewelry Show continue to plan live events for fall with safety measures in place.

New York—Another jewelry event has been canceled due to the coronavirus while two other organizations plan live events, with precautions, for fall.
Emerald Expositions has canceled the October JA New York trade show.
It was originally scheduled for Oct. 25 to 27 at the Jacob K. Javits Convention Center in Manhattan.
“Unfortunately, ongoing concerns surrounding the pandemic including, but not limited to, travel restrictions imposed by state and local authorities, the continual rise of infection numbers across the country and internationally, and restrictions on large gatherings, have made it impossible for us to produce this edition of JA New York,” show organizers said in an email alert.
View this post on InstagramA post shared by JA New York (@ja_newyork) on Aug 24, 2020 at 11:57am PDT
Meanwhile, the New York City Jewelry & Watch Show, produced by the Palm Beach Show Group, is carrying on with its normal live schedule.
It returns to the Metropolitan Pavilion from Oct. 23 to 26, displaying collections from more than 80 international exhibitors and comprising vintage and antique jewelry and timepieces as well as some contemporary pieces.
Show organizers said they will work with the protocols and guidelines provided by the Metropolitan Pavilion, CDC and the state of New York in preparations to safely produce the 2020 New York City Jewelry & Watch Show.
Tickets are $20 and are valid for multi-day use. They can be purchased on-site at the box office or online.
Additionally, organizers of the Atlanta Jewelry Show have provided more details about its hybrid offerings for fall—a digital buying experience followed by a live event in October.
Tomorrow (Sept. 1), it will host a one-day buying event in its online marketplace starting at 12 p.m. EDT.
Beginning in a virtual lobby, participants will network in real time and be able to roam the venue freely, AJS said.
In the online exhibit hall, buyers will be able to browse the show floor, search exhibitors by name and category, visit booths, view products and videos, and even have live chats with sales reps; exhibitors and buyers can have private face-to-face video calls, text chat or screen-share sessions.
Only companies exhibiting at AJS October and pre-registered October retailers will have access to the virtual buying day.
For buyers who still want to attend a live event, AJS will hold a traditional jewelry trade show event on Oct. 24 and 25, preceded by the Connected education conference on Friday, Oct. 23.
The health and safety plans to be enacted at
To register for both the digital buying day and the live October show, visit AtlantaJewelryShow.com.
Editor’s note: This story was updated on Sept. 1 to include Palm Beach Show Group’s safety and health plans for the New York City Jewelry & Watch Show.
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