Majors

Willis Cowlishaw, Zale Executive and Mentor to Many, Dies at 98

MajorsApr 08, 2025

Willis Cowlishaw, Zale Executive and Mentor to Many, Dies at 98

Cowlishaw earned a degree in horology after serving in World War II, working at one of the first Zales stores in Tulsa, Oklahoma.

Willis Cowlishaw
Willis Cowlishaw, the former president of Zale Corp.’s Fine Jewelers Guild Division, died March 16 in Texas. He was 98.
Dallas—Willis Ray Cowlishaw, a World War II veteran and watchmaker who rose to become a top executive at Zale Corp., died March 16 following a series of health challenges.

He was 98.

Born June 18, 1926 in Wolco, Oklahoma, Cowlishaw enlisted in the U.S. Navy when he graduated from high school in June 1944, near the end of World War II.

He served as a seaman first class-gunner’s mate on the USS Essex aircraft carrier during the last year of combat in the Pacific Theater and then on the USS Randolph returning soldiers to the United States from Europe, aka Operation Magic Carpet.

After the war, Cowlishaw returned to Oklahoma and in 1946, married Wanda McDowell.

He earned a horology degree from Hardin Junior College (now Midwestern University) in Wichita Falls, Texas, and began his career in the jewelry industry as a watchmaker in Muskogee and Tulsa, Oklahoma.

Cowlishaw worked at one of the first Zales stores in Tulsa, walking the sales floor during the day and taking watches home at night for repair.

Zale Corp. recognized his talent for sales and management, and Cowlishaw was promoted numerous times over the years, moving his family—which by now included sons Patrick and Timothy Cowlishaw—from Tulsa to Topeka, Kansas, and back, and then to northern New Jersey before settling in the Dallas area in 1963.

For two decades, Cowlishaw was president of Zale’s Fine Jewelers Guild Division, the arm of the company comprised of higher-end jewelry stores that Zale had acquired, such as Corrigan’s in Dallas and Houston.

Zale Corp. founder Morris Zale, who died in 1995, was his mentor, guiding him as he expanded the division to more than 200 stores in U.S. cities and suburbs.

Cowlishaw also served as a mentor to “hundreds” of men and women over the years, many of whom became lifelong friends.

While Cowlishaw eventually left Zale Corp., he never really retired, working as an industry consultant well into the 2000s.

Outside of work, he was an avid golfer, playing on some of the world’s most famous courses like
Pebble Beach and the Old Course at St. Andrews. He continued to golf until he was 97 years old.

Though he lost his first wife, Wanda Cowlishaw, to cancer in June 1969 when they were both 42 years old, Cowlishaw remarried in May 1970, wedding Patricia Evans.

The pair traveled extensively for work and for fun across the U.S. and Europe, taking a hot air balloon ride over France, riding the Jungfrau Railway in Switzerland, and seeing Aida performed in Verona, Italy.

They built a second home in Horseshoe Bay West in the Texas Hill Country, the site of many happy family gatherings.

Cowlishaw also was a devout Christian, joining the Methodist Church as an adult. He was a friendly presence and lay leader at First United Methodist Richardson, University Park United Methodist, and St. Andrews Methodist. 

“Willis never met a stranger. Across a jewelry counter, at the office, on the golf course, or over a sandwich, Willis was fully present and ready to listen to anyone,” his obituary states.

“His kind and thoughtful words turned around many lives.”

Cowlishaw is survived by his wife of nearly 55 years, Patricia Cowlishaw; sons Patrick (Melanie) and Tim (Shana); five grandchildren, Hayley Elizabeth Cowlishaw, Meredith Cowlishaw Drake (Colin), Robert Willis Cowlishaw (Abby), Rachel Wanda Kramer (Carlos), and Benjamin Timothy Cowlishaw; and two great-grandchildren, Charlotte Pearl Drake and Clark Patrick Drake.

He was preceded in death by his parents, wife Wanda, brothers Darrell, Willard, and Milton Cowlishaw, sister Maxine Cartwright, and daughter-in-law Lori Cowlishaw. 

In lieu of flowers, contributions may be made to the Women’s Council of the Dallas Arboretum, the American Cancer Society, or another charity.

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Lionheart Cactus Pendant
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White Metals

Associate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.

Oscar Heyman ruby ring
SourcingJun 16, 2026
GemGuide Updates Ruby Prices

Its app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.

Boulle family in hard hats
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas Flagship

The revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

G Shock Coca Cola
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired Watch

The special-edition piece marks the 140th anniversary of the iconic beverage brand.

Weekly QuizJun 11, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Buddha Mama earrings
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are Trending

Here are 13 small charms to inspire your layered looks this summer.

16th century flower cluster hogback diamond ring
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in London

Found by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Chouette Designs Margaux Ring
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of Love

Our Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.

CBG logo
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix Show

The group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.

A selection of animal jewelry
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas

From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.

Grandview Klein diamonds
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat Rough

The big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.

Marie-Laure Cérède
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation Studio

Marie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.

Smiling Rocks booth at JCK Las Vegas 2026
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas

At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.

Ilana McCabe
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good Board

Ilana McCabe is Signet’s vice president of public relations and brand communications.

Azure blue diamond and 5.04-carat fancy vivid blue diamond
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’s

It was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.

Saks Fifth Avenue New York City storefront
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for Reorganization

The approval means the retailer is on track to exit bankruptcy proceedings this summer.

Jalen Javon Davis and Leslie La Vun Jones II
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store Robbery

The men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.

Sylvie Levine wearing engagement ring
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s Ring

The bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.

De Beers Group CEO Al Cook
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply

The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.

Russ Whitehouse
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse Retires

The industry veteran is bringing his 56-year run in the fine jewelry sector to an end.

Pride in the Industry LGBTQ+ Voices in Jewelry panel
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry Voices

The panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.

Marie Lichtenberg Smash Collection Campaign Imagery
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, Literally

Inspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.

Katherine Whitacre
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for Southeast

The company has promoted Katherine Whitacre to the role.

Collage of new Stuller items
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine Jewelry

The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.

De Beers Group’s Sally Morrison
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer

Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”

Lauren K Gemma pendant
TrendsJun 08, 2026
Amanda’s Style File: June’s Birthstone Trio

Those born in June can celebrate with pearl, alexandrite, and moonstone jewelry.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy