Majors

Willis Cowlishaw, Zale Executive and Mentor to Many, Dies at 98

MajorsApr 08, 2025

Willis Cowlishaw, Zale Executive and Mentor to Many, Dies at 98

Cowlishaw earned a degree in horology after serving in World War II, working at one of the first Zales stores in Tulsa, Oklahoma.

Willis Cowlishaw
Willis Cowlishaw, the former president of Zale Corp.’s Fine Jewelers Guild Division, died March 16 in Texas. He was 98.
Dallas—Willis Ray Cowlishaw, a World War II veteran and watchmaker who rose to become a top executive at Zale Corp., died March 16 following a series of health challenges.

He was 98.

Born June 18, 1926 in Wolco, Oklahoma, Cowlishaw enlisted in the U.S. Navy when he graduated from high school in June 1944, near the end of World War II.

He served as a seaman first class-gunner’s mate on the USS Essex aircraft carrier during the last year of combat in the Pacific Theater and then on the USS Randolph returning soldiers to the United States from Europe, aka Operation Magic Carpet.

After the war, Cowlishaw returned to Oklahoma and in 1946, married Wanda McDowell.

He earned a horology degree from Hardin Junior College (now Midwestern University) in Wichita Falls, Texas, and began his career in the jewelry industry as a watchmaker in Muskogee and Tulsa, Oklahoma.

Cowlishaw worked at one of the first Zales stores in Tulsa, walking the sales floor during the day and taking watches home at night for repair.

Zale Corp. recognized his talent for sales and management, and Cowlishaw was promoted numerous times over the years, moving his family—which by now included sons Patrick and Timothy Cowlishaw—from Tulsa to Topeka, Kansas, and back, and then to northern New Jersey before settling in the Dallas area in 1963.

For two decades, Cowlishaw was president of Zale’s Fine Jewelers Guild Division, the arm of the company comprised of higher-end jewelry stores that Zale had acquired, such as Corrigan’s in Dallas and Houston.

Zale Corp. founder Morris Zale, who died in 1995, was his mentor, guiding him as he expanded the division to more than 200 stores in U.S. cities and suburbs.

Cowlishaw also served as a mentor to “hundreds” of men and women over the years, many of whom became lifelong friends.

While Cowlishaw eventually left Zale Corp., he never really retired, working as an industry consultant well into the 2000s.

Outside of work, he was an avid golfer, playing on some of the world’s most famous courses like
Pebble Beach and the Old Course at St. Andrews. He continued to golf until he was 97 years old.

Though he lost his first wife, Wanda Cowlishaw, to cancer in June 1969 when they were both 42 years old, Cowlishaw remarried in May 1970, wedding Patricia Evans.

The pair traveled extensively for work and for fun across the U.S. and Europe, taking a hot air balloon ride over France, riding the Jungfrau Railway in Switzerland, and seeing Aida performed in Verona, Italy.

They built a second home in Horseshoe Bay West in the Texas Hill Country, the site of many happy family gatherings.

Cowlishaw also was a devout Christian, joining the Methodist Church as an adult. He was a friendly presence and lay leader at First United Methodist Richardson, University Park United Methodist, and St. Andrews Methodist. 

“Willis never met a stranger. Across a jewelry counter, at the office, on the golf course, or over a sandwich, Willis was fully present and ready to listen to anyone,” his obituary states.

“His kind and thoughtful words turned around many lives.”

Cowlishaw is survived by his wife of nearly 55 years, Patricia Cowlishaw; sons Patrick (Melanie) and Tim (Shana); five grandchildren, Hayley Elizabeth Cowlishaw, Meredith Cowlishaw Drake (Colin), Robert Willis Cowlishaw (Abby), Rachel Wanda Kramer (Carlos), and Benjamin Timothy Cowlishaw; and two great-grandchildren, Charlotte Pearl Drake and Clark Patrick Drake.

He was preceded in death by his parents, wife Wanda, brothers Darrell, Willard, and Milton Cowlishaw, sister Maxine Cartwright, and daughter-in-law Lori Cowlishaw. 

In lieu of flowers, contributions may be made to the Women’s Council of the Dallas Arboretum, the American Cancer Society, or another charity.

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Stock image of handcuffs
CrimeJun 18, 2025
7 Men Indicted in $100M Brinks Jewelry Heist

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

Marie-Thérèse Pink diamond and Blue Belle sapphire necklace
AuctionsJun 18, 2025
Historic ‘Marie-Thérèse Pink’ Diamond Fetches $14M at Christie’s

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week. 

Caryl Capeci Starboard Cruises
EditorsJun 18, 2025
Q&A: Caryl Capeci Dives Into Cruise Jewelry Shopping

The Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Gresham grasshopper ring
AuctionsJun 18, 2025
16th-Century ‘Gresham Grasshopper’ Ring Sells for $56K

The historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.

Weekly QuizJun 12, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Kirk Kara fine jewelry
CollectionsJun 18, 2025
Kirk Kara Celebrates 135 Years With New Jewels

To mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.

Gemfields 36 Carat Ruby
SourcingJun 18, 2025
Gemfields Sells 36-Carat Rough Ruby

The gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.

Jewelers of America logo with meetup, State of the Majors, giveaway and massages
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Alex Brown
TechnologyJun 18, 2025
Alex Brown Named President of Smithee Group

Founder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.

Jade Ruzzo Gloria Collar
EditorsJun 17, 2025
The Best New Jewelry from Couture 2025, Part 1

Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.

Jewelry industry author, speaker, and sales expert Peter Smith
ColumnistsJun 17, 2025
Peter Smith: Is Your Comp Plan a Hiring Hindrance?

If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.

Selection of jewelry from Sotheby’s New York High Jewelry sale
AuctionsJun 17, 2025
Colored Gemstones, Signed Jewels Shine in Sotheby’s High Jewelry Sale

The top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.

Botswana Minster of Minerals and Energy Bogolo Joy Kenewendo
EditorsJun 16, 2025
Q&A: Bogolo Joy Kenewendo on Mining, Tariffs, and the Energy of Las Vegas

Following visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.

Greenwich Street Jewelers Your Love Has the Perfect Ring Campaign
IndependentsJun 16, 2025
Greenwich St. Jewelers Launches Commitment Campaign Celebrating LGBTQ+ Couples

The “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.

Ivette Nersesyan-Stephanopoulos
MajorsJun 16, 2025
Ivette Nersesyan-Stephanopoulos Joins Tiffany & Co.

The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.

New York Liberty Nyara Sabally Catbird campaign
MajorsJun 16, 2025
Catbird Names WNBA Star Nyara Sabally as Its New Brand Ambassador

The New York Liberty forward is the first athlete to represent the Brooklyn-based jewelry brand.

Robinson Pelham Fruits of Love Pear Earrings
CollectionsJun 13, 2025
Piece of the Week: Robinson Pelham’s Pear Earrings

Take a bite out of the 14-karat yellow gold “Fruits of Love Pear” earrings featuring peridots, diamond stems, and tsavorite leaves.

Three diamonds with diagrams
Events & AwardsJun 13, 2025
AGA to Host ‘Diamonds From Mine to Market’ Education Conference

The one-day virtual event will feature speakers from De Beers, GIA, and Gemworld International.

Ella Sophie
EditorsJun 12, 2025
15 Questions With Jewelry Photographer Ella Sophie

The California-based creative talks jewelry photography in the modern era and tackles FAQs about working with a pro for the first time.

A pink gold Patek Philippe perpetual calendar chronograph Ref. 2499
AuctionsJun 12, 2025
Vintage Patek Philippe From the ‘50s Sells for $4M at Sotheby’s

Al Capone’s pocket watch also found a buyer, though it went for less than half of what it did at auction four years ago.

Gabriel Love Foundation Logo
Events & AwardsJun 12, 2025
Gabriel Love Foundation Introduces Scholarship Honoring Elias Gabriel

The foundation has also expanded its “Stronger Together” initiative with Jewelers for Children.

Celine Assimon
AuctionsJun 12, 2025
Former De Beers Exec Celine Assimon Joins Bonhams

Assimon is the auction house’s new chief commercial officer.

De Beers CEO Al Cook speaking at JCK Las Vegas 2025
EditorsJun 11, 2025
Q&A: Al Cook on Differentiating Natural Diamonds, Traceability, and Tariffs

The De Beers Group CEO discusses the company’s new “beacon” program, the likelihood diamonds will be exempt from tariffs, and “Origin.”

Pandora Las Vegas ribbon cutting ceremony
MajorsJun 11, 2025
Pandora Bets on Las Vegas for First North American Flagship

The Danish jewelry giant hosted its grand opening last weekend, complete with a Pandora pink roulette wheel.

Tiffany Stevens
GradingJun 11, 2025
Tiffany Stevens Exits IGI, Lab Appoints New Board Leader

Industry veteran Anoop Mehta is the new chairman and independent director of the IGI board.

Lee Min Seo and Ianyan Jewelry
Events & AwardsJun 11, 2025
Kering Announces Winners of Sustainability-Focused Award

The winners of the inaugural “Kering Generation Award x Jewelry” are student Lee Min Seo and China-based startup Ianyan.

De Beers desert diamonds
SourcingJun 10, 2025
De Beers Turns to Brown, Yellow Diamonds for New ‘Beacon’

“Ombré Desert Diamonds” will emphasize cream-, champagne-, and brown-colored diamonds, shades that set natural stones apart from lab grown.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy