Majors

Willis Cowlishaw, Zale Executive and Mentor to Many, Dies at 98

MajorsApr 08, 2025

Willis Cowlishaw, Zale Executive and Mentor to Many, Dies at 98

Cowlishaw earned a degree in horology after serving in World War II, working at one of the first Zales stores in Tulsa, Oklahoma.

Willis Cowlishaw
Willis Cowlishaw, the former president of Zale Corp.’s Fine Jewelers Guild Division, died March 16 in Texas. He was 98.
Dallas—Willis Ray Cowlishaw, a World War II veteran and watchmaker who rose to become a top executive at Zale Corp., died March 16 following a series of health challenges.

He was 98.

Born June 18, 1926 in Wolco, Oklahoma, Cowlishaw enlisted in the U.S. Navy when he graduated from high school in June 1944, near the end of World War II.

He served as a seaman first class-gunner’s mate on the USS Essex aircraft carrier during the last year of combat in the Pacific Theater and then on the USS Randolph returning soldiers to the United States from Europe, aka Operation Magic Carpet.

After the war, Cowlishaw returned to Oklahoma and in 1946, married Wanda McDowell.

He earned a horology degree from Hardin Junior College (now Midwestern University) in Wichita Falls, Texas, and began his career in the jewelry industry as a watchmaker in Muskogee and Tulsa, Oklahoma.

Cowlishaw worked at one of the first Zales stores in Tulsa, walking the sales floor during the day and taking watches home at night for repair.

Zale Corp. recognized his talent for sales and management, and Cowlishaw was promoted numerous times over the years, moving his family—which by now included sons Patrick and Timothy Cowlishaw—from Tulsa to Topeka, Kansas, and back, and then to northern New Jersey before settling in the Dallas area in 1963.

For two decades, Cowlishaw was president of Zale’s Fine Jewelers Guild Division, the arm of the company comprised of higher-end jewelry stores that Zale had acquired, such as Corrigan’s in Dallas and Houston.

Zale Corp. founder Morris Zale, who died in 1995, was his mentor, guiding him as he expanded the division to more than 200 stores in U.S. cities and suburbs.

Cowlishaw also served as a mentor to “hundreds” of men and women over the years, many of whom became lifelong friends.

While Cowlishaw eventually left Zale Corp., he never really retired, working as an industry consultant well into the 2000s.

Outside of work, he was an avid golfer, playing on some of the world’s most famous courses like
Pebble Beach and the Old Course at St. Andrews. He continued to golf until he was 97 years old.

Though he lost his first wife, Wanda Cowlishaw, to cancer in June 1969 when they were both 42 years old, Cowlishaw remarried in May 1970, wedding Patricia Evans.

The pair traveled extensively for work and for fun across the U.S. and Europe, taking a hot air balloon ride over France, riding the Jungfrau Railway in Switzerland, and seeing Aida performed in Verona, Italy.

They built a second home in Horseshoe Bay West in the Texas Hill Country, the site of many happy family gatherings.

Cowlishaw also was a devout Christian, joining the Methodist Church as an adult. He was a friendly presence and lay leader at First United Methodist Richardson, University Park United Methodist, and St. Andrews Methodist. 

“Willis never met a stranger. Across a jewelry counter, at the office, on the golf course, or over a sandwich, Willis was fully present and ready to listen to anyone,” his obituary states.

“His kind and thoughtful words turned around many lives.”

Cowlishaw is survived by his wife of nearly 55 years, Patricia Cowlishaw; sons Patrick (Melanie) and Tim (Shana); five grandchildren, Hayley Elizabeth Cowlishaw, Meredith Cowlishaw Drake (Colin), Robert Willis Cowlishaw (Abby), Rachel Wanda Kramer (Carlos), and Benjamin Timothy Cowlishaw; and two great-grandchildren, Charlotte Pearl Drake and Clark Patrick Drake.

He was preceded in death by his parents, wife Wanda, brothers Darrell, Willard, and Milton Cowlishaw, sister Maxine Cartwright, and daughter-in-law Lori Cowlishaw. 

In lieu of flowers, contributions may be made to the Women’s Council of the Dallas Arboretum, the American Cancer Society, or another charity.

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Entrance to the Jwaneng diamond mine in Botswana
SourcingFeb 05, 2026
De Beers Lowers Production Guidance for 2026, Anglo Mulls Another Writedown

It would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.

Rendering of renovated Borsheims store
IndependentsFeb 05, 2026
Borsheims to Undergo Massive Renovation in the Spring

The Omaha jewelry store’s multi-million-dollar renovation is scheduled to begin in mid-May and take about six months.

Marco Bicego Paradise Amethyst Long Necklace
CollectionsFeb 05, 2026
Marco Bicego’s Amethyst Collection Travels to a Purple Paradise

The “Paradise Amethyst” collection focuses on amethyst, pink tourmaline, garnet, and 18-karat yellow gold beads.

MJSA Apprenticeship Guide
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench Jewelers

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Watches of Switzerland Regent Street London store
FinancialsFeb 05, 2026
Watches of Switzerland Reports Strong Holiday Results in Q3

The retailer credited its Roberto Coin campaign, in part, for boosting its North America sales.

Weekly QuizJan 29, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Headshot of Sherry Smith, National Jeweler columnist and vice president of coaching strategy and development at the Edge Retail Academy
ColumnistsFeb 04, 2026
January Jewelry Sales: More Dollars Spent, Fewer Units Sold

Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.

Jacquie Aiche Raw Amethyst Cluster Starburst Diamond Ring
TrendsFeb 04, 2026
Amanda’s Style File: February Birthstone Bliss

Amethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Matteo Cuelli
MajorsFeb 04, 2026
Marco Bicego Names New Global Marketing Director

The Italian jewelry company appointed Matteo Cuelli to the newly created role.

Bryan Cowan, Thomas Schwartz, Liliana Estrella
MajorsFeb 04, 2026
Frederick Goldman Updates Leadership Team

The manufacturer said the changes are designed to improve speed, reliability, innovation, and service.

Stock image of shipping containers
Policies & IssuesFeb 03, 2026
Tariff Relief on Horizon for India as Trump, Modi Make Deal

President Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.

Jade Trau Spring Summer 2026 Collection Campaign
CollectionsFeb 03, 2026
Jade Trau Releases New Charms, Introduces Rondelles

The designer’s latest collection takes inspiration from her classic designs, reimagining the motifs in new forms.

Casio Headquarters Jersey City, New Jersey
WatchesFeb 03, 2026
Casio America Calls Jersey City Home

The watchmaker moved its U.S. headquarters to a space it said fosters creativity and forward-thinking solutions in Jersey City, New Jersey.

Nivoda gemstones
SourcingFeb 03, 2026
Nivoda Reveals Upgraded Gemstone Marketplace

The company also announced a new partnership with GemGuide and the pending launch of an education-focused membership program.

International Gemological Institute logo
GradingFeb 02, 2026
IGI to Acquire American Gemological Laboratories

IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.

Ylang 23 store burglary
CrimeFeb 02, 2026
Ylang 23’s Dallas Store Burglarized

The Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.

Tyla at 68th annual Grammy Awards
EditorsFeb 02, 2026
Stars Choose Chokers, Elongated Earrings at 2026 Grammys

From cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.

Silver, Gold, and Bronze Medals for 2026 Winter Olympics
CollectionsFeb 02, 2026
2026 Winter Olympic Medal Design Symbolizes Unity

The medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.

Dawn dish soap, Dove soap, M&M candy, Tylenol
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGov

From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.

Etiq Khol Ring
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ Ring

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

Arch Crown Tag & Label 2026 Catalog
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is Here

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Ghirardelli Chocolocket
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s Day

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”

Step-cut Colombian emerald ring London Jewels Bonhams
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Red Rubies AGTA
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced Gemstones

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Audemars Piguet Atlanta Store Artwork
WatchesJan 29, 2026
Audemars Piguet Opens AP House in Atlanta

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

Anza Gems gemstones
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in Tucson

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

National Jeweler columnist and jewelry sales expert Peter Smith
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for Success

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy