Step inside the nearly 21,000-square-foot suburban Chicago jewelry store with Editor-in-Chief Michelle Graff.
This Line of Earrings Is Designed with Babies in Mind
Bleecker & Prince and the nurse behind Clinical Ear Piercing couldn’t find earrings that were safe and sturdy enough for kids, so they made their own.
New York-- Bleecker & Prince jewelry designer Leehe Segal and Rachel Smith, nurse and owner of Clinical Ear Piercing, know that an appreciation of shiny things starts at a young age, and they’re ready to serve that market.
Segal and Smith have created “My First Earrings,” a line of 18-karat gold jewelry created specifically with the needs of babies and kids in mind.
“My First Earrings” came about when Smith was shopping for Bleecker & Prince jewelry at a holiday pop-up shop. Smith told Segal that her ear piercing clients were dissatisfied with the jewelry available for their children and asked if Segal would be willing to make custom earrings for them.
Instead, the two dreamed up an entire collection.
Smith, a registered pediatric nurse, developed a reputation for expertly piercing newborn babies and children, so much so that in 2014 she founded a company dedicated to the service, Clinical Ear Piercing.
During the week Smith makes private house calls (she’s become a go-to for celebrity moms), and on the weekends, parents see her by appointment at her studio in Manhattan’s Soho neighborhood.
Smith’s services have garnered such a following that clients come from overseas just to have her pierce their children’s ears.
“I’m one of the few people who focuses on one square inch of the human body,” Smith explained to National Jeweler. “It’s all I do. It’s all I think about. My entire business is focused on that.”
Smith uses a piercing gun rather than a needle because of the former’s stability, which is essential with infants in particular.
She also uses disposable FDA-approved, implant-grade titanium earrings, which are only available to registered medical personnel, for a couple of reasons. First, the chance of allergic reaction to titanium is extremely slim, and second, the earrings feature a medical-grade plastic back that is difficult to remove, keeping them safe from the pulling hands of toddlers and young kids.
Smith advises her patients to wear the disposable titanium earrings for eight weeks before switching to a platinum or 18-karat gold or higher pair. (She said these have been the most successful metals in terms of avoiding allergic reactions.)
The switch to regular earrings, however, often presents problems.
“My clients would get disappointed when they changed from the disposable titanium earrings to regular earrings,” Smith explained. “They would buy screw-backs, which would eventually
When Smith and Segal decided to join forces for the “My First Earrings” collection, which is being sold under the Bleecker & Prince label, Segal suggested they use Alpha System Earring Backs. “It’s the best mechanism in the industry,” Segal said.
“It has a safety backing so it’s unlike any other backing,” added Smith. “It locks on and you don’t have to worry about it.”
The sizes available in the United States were too big for infants’ ears, so Segal sourced some at smaller dimensions from overseas.
Segal kept the designs kid-friendly, featuring lady bugs, hearts, stars and simple dots, all rendered in 18-karat yellow or rose gold, with some styles accented with diamonds or rubies.
She added an evil eye to the collection at the suggestion of several parents. “I had a lot of requests for evil eyes for babies. People like protection,” Segal explained.
But she also designed the collection with universal appeal in mind.
“I would wear any of these in my second or third hole,” said Segal. “So it’s something you can keep forever.”
Smith is hopeful that “My First Earrings” will be one day be passed down as heirloom jewelry.
“I tell my clients, ‘This is an earring that you give to your daughter and she’ll wear it until she’s 5 or 6 and wants to start changing her earrings and wearing different styles. Then maybe one day she’ll give it to her daughter.’ This is not a throwaway earring.”
Bleecker & Prince’s “My First Earrings” collection is available for wholesale and starts at $280 per pair.
For inquiries, e-mail leehe@bleeckerandprince.com.
The Latest
These punk-inspired earrings from the new Canadian brand’s debut collection reveal the alter ego of the classic pearl.
The company brings its nanotechnology to two new fancy cuts for diamonds that feature its signature color and brilliance.
From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
Sponsored by Tasha R
Three Titanic survivors presented him with the personalized Tiffany & Co. timepiece about a year after the tragedy.
A federal court found that the jewelry store chain violated terms of the settlement reached after it was accused of defrauding customers.
This fall, sharpen your skills in jewelry grading, quality control and diamond assessment.
Cynthia Erivo chose Dreams of Hope, an organization dedicated to empowering LGBTQA+ youth, as the charity for this year’s collection.
The new space was designed to evoke a warm, inviting vibe.
Kinney, who spent nearly 30 years at IJO, has been hired to head Abbott Jewelry Systems’ new virtual marketplace.
The auction house was accused of helping clients avoid paying taxes on millions of dollars’ worth of art purchased from 2010 to 2020.
The four finalists will present their pieces at the 2025 JCK Las Vegas show.
The “Camera Oscura” collection showcases earring designs celebrating female Surrealist artists Claude Cahun and Leonor Fini.
The money will fund the planting of 10,000 trees in critical areas across Oregon, Arizona, Montana, and other regions.
The event centered on advancing jewelry manufacturing technology will return to Detroit in May 2025.
Local reports identified the woman as the wife of the jewelry store owner.
A collection of pieces owned by Ferdinand I, the first king of modern Bulgaria, and his family, blew away estimates in Geneva last week.
The Australian jewelry box brand’s new West Village store will showcase new jewelers each month through its Designer in Residence program.
“Lovechild” was created in partnership with Carolyn Rafaelian’s Metal Alchemist brand.
Hampton discussed how Helzberg is improving the customer experience and why it was inspired by the company formerly known as Dunkin’ Donuts.
The group will host several curated events and an exhibition of designer jewelry made with Peruvian gold traceable to the miners’ names.
The collection honors the 50th anniversary of Dolly Parton’s “Love is Like a Butterfly” song, which shares a birth year with Kendra Scott.
This year’s theme asks designers to take inspiration from classic fairy tales.
Senior Editor Lenore Fedow makes the case for why more jewelers should be appealing to nerds at the annual event.
The latest “Raiz’in” drop showcases a newly designed “Scapular” necklace and donates a portion of the proceeds to Make-A-Wish France.
No. 1 out of 100, the timepiece was created to mark Citizen’s 100th anniversary and will be auctioned off at Sotheby’s next month.