MajorsApr 23, 2025
Bulgari Doubles Size of Jewelry Factory in ItalyLocated in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.
AuctionsMay 17, 2017
‘Apollo’ and ‘Artemis’ Set an Auction Record for Earrings
The fancy vivid blue and fancy intense pink diamonds sold for $57.4 million at Sotheby’s on Tuesday.
The most valuable pair of earrings to ever hit the auction block, the Apollo Blue and the Artemis Pink sold for a total of $57.4 million at Sotheby’s Tuesday.
Geneva--A non-matching pair of pear-shaped fancy color diamonds have become the most valuable pair of earrings ever sold at auction.
The “Apollo Blue” and “Artemis Pink” diamonds hit the auction block at Sotheby’s Magnificent Jewels and Noble Jewels sale in Geneva, where they were sold as separate lots but garnered a combined total of $57.4 million.
The Apollo Blue is a fancy vivid blue diamond that weighs 14.54 carats. The internally flawless, Type IIb pear-shaped stone went for $42.1 million, falling within its pre-sale estimate of $38 to $50 million.
The Artemis Pink, a 16-carat fancy intense Type IIa pink pear-shaped diamond of VVS2 clarity, also sold within its pre-sale range when it garnered $15.3 million.
The same anonymous buyer bought both diamonds.
Sotheby’s originally named the stones after Apollo and Artemis, “a twin brother and sister of great power and beauty who were among the most widely venerated of the Ancient Greek deities,” but the buyer has renamed the stones.
The Apollo Blue has been changed to “The Memory of Autumn Leaves” and the Artemis Pink was renamed “The Dream of Autumn Leaves.”
They’re the most valuable earrings ever to be offered at auction, according to Sotheby’s, setting a world auction record for a pair of earrings but not breaking any records individually.
The auction record for a pink diamond was set last month by the $71.2 million sale of the 59.60-carat “CTF Pink,” which is also the most expensive jewel ever sold at auction.
The most expensive blue diamond ever sold at auction is the Oppenheimer Blue. The 14.62-carat fancy vivid blue stone sold for $57.5 million, or $3.9 million per carat, in May 2016.
Tuesday’s sale at Sotheby’s Geneva totaled $151.5 million with 90 percent of the lots selling.
Two more records were set at the auction--for a fancy intense purplish-pink diamond when a 7.04-carat diamond ring from Piaget went for $13.2 million, and the record per-carat price for that same fancy intense purplish pink diamond at $1.9 million per carat.
Editor’s Note: This story was updated on May 17 to reflect the renaming of the diamonds.
More on Auctions
The Latest
Events & AwardsApr 23, 2025
PDPaola Creative Director Wins FGI’s ‘Rising Star’ AwardPaola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.
MajorsApr 23, 2025
David Yurman’s New Campaign Stars Carmelo Anthony, Jaylen BrownThe basketball stars wear men’s jewelry from the “Curb Chain” collection.
Brought to you by
Protect Your Customers and Your BusinessThe risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine JewelryThe Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.
Weekly QuizApr 18, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of MouthLilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth OfficerGCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow IndependentThe Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.
IndependentsApr 21, 2025
New York Jeweler to Close After 111 YearsVan Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise StrategyIndustry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host ConventionThe two organizations will hold the educational event together this fall in Mississippi.
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ PendantThe Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated StoreThe jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day CampaignThe “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.
CollectionsApr 17, 2025
John Hardy, Athena Calderone Partner on Art Deco Decor-Inspired CollectionInterior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.
FinancialsApr 17, 2025
Movado Group to Increase Prices to Offset Tariffs ImpactDuring a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.
Lab-GrownApr 17, 2025
NDC Launches Its Diamond Learning CenterThe free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.
Policies & IssuesApr 17, 2025
Jewelers of America Requests Tariffs Testimonials from MembersThe feedback will be used to prepare other jewelers for the challenges ahead, the organization said.
TechnologyApr 17, 2025
Technology Therapy Group Expands AI Training for Jewelry RetailersThe online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.
IndependentsApr 16, 2025
Catbird Expands to ChicagoThe opening marks the jewelry retailer’s first location in the Midwest.
CollectionsApr 16, 2025
Foundrae’s First Commitment Jewelry Collection Unites Through LoveThe “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.
IndependentsApr 16, 2025
Indiana Jeweler to Host Black Jewelry Designer Pop-UpRobert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.
MajorsApr 16, 2025
WJA Announces Board Members, New Chicago Chapter PresidentThe announcements follow a tumultuous start to 2025 for WJA, which saw a wave of resignations following controversial statements about DEI.
EditorsApr 15, 2025
Tariffs: What We Know Right Now Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.
