Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.
SourcingJun 27, 2018
Alrosa Is Selling Diamonds to Mark the World Cup
Russia is playing host to the international soccer tournament, which continues through the middle of July.
A close-up of one of the 0.3-carat diamonds Alrosa is selling to mark the World Cup, which is being hosted by Russia this year. There are a total of 32 stones in the collection, each one representing one of the countries that made the soccer tournament.
Moscow--Are you a big soccer or, excuse us, football fan who also likes diamonds?
Then Russian diamond mining company Alrosa has the perfect item for you.
The Russian diamond miner announced Friday that it is selling a collection of 32 round diamonds—one for each team that made the international tournament—that are 0.3-carats each but D to F color and VVS2 to IF clarity. The stones were mined in Russia and cut by Diamonds Alrosa, a subdivision of the mining company and the same division that cut the Dynasty collection released last year.
Although Alrosa does not normally sell directly to the public, it is making these 32 diamonds, each of which represents a specific nation, available to soccer fans worldwide at DiamondsofRussia.ru. And, for those fanatics, Alrosa is offering the opportunity to personalize their stone with an engraving associated with the World Cup.
The company also will be issuing specially designed official certificates with each diamond.
The collection of 32 World Cup stones are Gemological Institute of America-graded and priced between $999 and $1,289. (There is only one diamond priced at $1,289 and it’s for Belgium; an Alrosa spokesperson said the diamonds for each country were chosen randomly, so as to not show favor to any one country.)
Alrosa is the largest diamond producer in the world in volume terms and second to De Beers in value terms.
The company has had its name and logo displayed on the digital advertising boards at the various stadiums used throughout the tournament, alongside advertisers like Coca-Cola, Visa, Budweiser and Gazprom, the Russian natural gas company.
Pavel Vinikhin, director of Diamonds Alrosa, said because Russia produces one-third of all rough diamonds in the world and polished diamonds are another symbol of the country, “We decided to provide the fans with the opportunity to take a tiny piece of Russia with them or to mark national teams and symbolic victories important for them not only with football anthems, but also with a unique diamond that will remain with them forever. The collection of stones has been selected so that it is affordable for a wide range of fans.”
The next stage of the World Cup, the knockout round of 16, begins Saturday. The World Cup final is scheduled to take place at 11 a.m. EST on July 15.
More on Sourcing
The Latest
IndependentsApr 21, 2025
New York Jeweler to Close After 111 YearsVan Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise StrategyIndustry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
Brought to you by
Protect Your Customers and Your BusinessThe risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.
Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host ConventionThe two organizations will hold the educational event together this fall in Mississippi.
Weekly QuizApr 18, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ PendantThe Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated StoreThe jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day CampaignThe “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.
CollectionsApr 17, 2025
John Hardy, Athena Calderone Partner on Art Deco Decor-Inspired CollectionInterior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.
FinancialsApr 17, 2025
Movado Group to Increase Prices to Offset Tariffs ImpactDuring a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.
Lab-GrownApr 17, 2025
NDC Launches Its Diamond Learning CenterThe free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.
Policies & IssuesApr 17, 2025
Jewelers of America Requests Tariffs Testimonials from MembersThe feedback will be used to prepare other jewelers for the challenges ahead, the organization said.
TechnologyApr 17, 2025
Technology Therapy Group Expands AI Training for Jewelry RetailersThe online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.
IndependentsApr 16, 2025
Catbird Expands to ChicagoThe opening marks the jewelry retailer’s first location in the Midwest.
CollectionsApr 16, 2025
Foundrae’s First Commitment Jewelry Collection Unites Through LoveThe “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.
IndependentsApr 16, 2025
Indiana Jeweler to Host Black Jewelry Designer Pop-UpRobert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.
MajorsApr 16, 2025
WJA Announces Board Members, New Chicago Chapter PresidentThe announcements follow a tumultuous start to 2025 for WJA, which saw a wave of resignations following controversial statements about DEI.
EditorsApr 15, 2025
Tariffs: What We Know Right Now Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.
EditorsApr 15, 2025
Q&A: Bogolo Joy Kenewendo on Making Deals, Marketing DiamondsKenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.
AuctionsApr 15, 2025
23-Carat ‘Golconda Blue’ Heads to AuctionThe historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.
FinancialsApr 15, 2025
LVMH’s Q1 Sales Slip 2 PercentLVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.
CrimeApr 15, 2025
Jon Hamm Plays a Jewel Thief on Apple TV+The “Mad Men” and “The Morning Show” star steals jewelry, art, and handbags from his wealthy neighbors in “Your Friends & Neighbors.”
FinancialsApr 14, 2025
Movado to Restate Years of Financials Due to ‘Misconduct’ in Dubai An investigation found that the former managing director of Movado’s Dubai branch overstated and prematurely recorded sales.
CollectionsApr 14, 2025
Sauer Embraces Emptiness Through ‘Ma’ CollectionThe collection pays tribute to the Japanese philosophy of Ma, studying balance, stillness, and the interplay between presence and absence.
IndependentsApr 14, 2025
Illinois Jeweler Closing After 45 YearsMari Lou’s Fine Jewelry in Orland Park, a suburb of Chicago, is closing its doors.
