The company just rolled out “Timex Rewound,” a new takeback and resale program.
Alrosa Is Selling Diamonds to Mark the World Cup
Russia is playing host to the international soccer tournament, which continues through the middle of July.

Moscow--Are you a big soccer or, excuse us, football fan who also likes diamonds?
Then Russian diamond mining company Alrosa has the perfect item for you.
The Russian diamond miner announced Friday that it is selling a collection of 32 round diamonds—one for each team that made the international tournament—that are 0.3-carats each but D to F color and VVS2 to IF clarity. The stones were mined in Russia and cut by Diamonds Alrosa, a subdivision of the mining company and the same division that cut the Dynasty collection released last year.
Although Alrosa does not normally sell directly to the public, it is making these 32 diamonds, each of which represents a specific nation, available to soccer fans worldwide at DiamondsofRussia.ru. And, for those fanatics, Alrosa is offering the opportunity to personalize their stone with an engraving associated with the World Cup.
The company also will be issuing specially designed official certificates with each diamond.
The collection of 32 World Cup stones are Gemological Institute of America-graded and priced between $999 and $1,289. (There is only one diamond priced at $1,289 and it’s for Belgium; an Alrosa spokesperson said the diamonds for each country were chosen randomly, so as to not show favor to any one country.)
Alrosa is the largest diamond producer in the world in volume terms and second to De Beers in value terms.
The company has had its name and logo displayed on the digital advertising boards at the various stadiums used throughout the tournament, alongside advertisers like Coca-Cola, Visa, Budweiser and Gazprom, the Russian natural gas company.
Pavel Vinikhin, director of Diamonds Alrosa, said because Russia produces one-third of all rough diamonds in the world and polished diamonds are another symbol of the country, “We decided to provide the fans with the opportunity to take a tiny piece of Russia with them or to mark national teams and symbolic victories important for them not only with football anthems, but also with a unique diamond that will remain with them forever. The collection of stones has been selected so that it is affordable for a wide range of fans.”
The next stage of the World Cup, the knockout round of 16, begins Saturday. The World Cup final is scheduled to take place at 11 a.m. EST on July 15.
The Latest

The lab confirmed it did not send the message.

Reginald Brack has worked at StockX and Christie’s.

Awareness is essential to proactive protection. Learn how to promote and maintain safety and security awareness in your business.

It features colored gemstone, pearl, diamond, gold, and sterling silver jewelry styles.


Some Indian manufacturers think the potential in this young, evolving market outweighs current price concerns.

The massive space spans 7.1 million square feet with more than 4,000 offices and 131 elevators.

Do you always want the right diamonds at the right price in your store? Introducing Dialog, the world’s first diamond subscription service.

GIA is among the supporters of a new school building for children with special needs.

From holiday spending to inflation’s impact, here’s what analysts are forecasting for the season.

The jeweler and luxury luggage company have teamed up on jewelry cases and a suitcase.

The geometric collection is on view now at the Jewellery & Gem World Hong Kong Show.

The 17.61-carat stone leads Christie’s “Magnificent Jewels” sale in Geneva this November.

The suspect used bear spray to subdue employees and bystanders then stole $800,000 worth of jewelry.

The ‘Fuli Cut’ is based on an antique cushion.

The jewels, including gold rings and pendants, are said to be from 500 A.D.

Grib is the Belgium-based subsidiary of Russian company JSC AGD Diamonds, which also was sanctioned.

The company anticipates resuming exploration and mining operations and rehiring staff in 2025.

The antique and vintage jewelry and watch selling event is scheduled for Oct. 26-29.

Frank Everett curated “For the Boys: A Jewelry Exhibition,” opening in New York City in September.

De Beers is putting the emphasis on natural diamonds in Q4 and ending Lightbox’s lab-grown diamond engagement ring test run.

The brand-new style can be worn three ways.

The tech company is launching a consignment service for sellers of luxury fashion goods, starting with handbags.

With prices starting at $15, the Kendra Scott at Target collection launches next month.

The fund provides grants to organizations that better the jewelry industry.

The Chicago retailer will now offer in-store customers instant quotes and coverage.

The accessories conglomerate is expanding its reach in the jewelry industry.