Editors

Internet Gobbles Up Cookie Monster Geode

EditorsJan 27, 2021

Internet Gobbles Up Cookie Monster Geode

People are going wild for the rock, with some buyers offering a lot of dough for it.

20210127_Cookie-Monster-header.jpg
The “Cookie Monster” geode from Brazil was uncovered in November and set the internet on fire when it was revealed. (Photo credit: Kennedy News & Media)
It’s the kind of news we all needed, and the internet did not disappoint in delivering.

Providing a fun balm amid the continued politics- and coronavirus-saturated news cycles, the discovery of an agate geode that looks just like Cookie Monster has taken over the online world.

The geode was uncovered in November in the Rio Grande do Sul region of Brazil. A Brazilian contact gave gemologist Lucas Fassari the geode, and he then sent it to Mike Bowers, who has been in the trade for years.

When the egg-sized geode was cracked open, the interior revealed an agate formation that outlined the same wide smile, googly eyes and even similar coloring as many people’s favorite Sesame Street character.

Bowers said while it is “somewhat uncommon” to find a face shape within agates, it’s also just like looking at the clouds—you kind of see a face.

What makes the “Cookie Monster” agate unique is that there is no doubt—it is Cookie Monster, and no explanation is required—the image is very sharp and the grayish-blue color is perfect for the character.

What makes it museum-grade, he added, is that the “Cookie Monster” is clean and obvious to anyone, the agate hasn’t been treated, and the formation is complete on both sides.

“I have yet to see any other natural agate example of Cookie Monster.”

Clearly, everyone loves it.

This is proven in part by the offers he has been getting for it, starting at around $10,000 when it was first revealed but now that it has gone viral, offers from around the world for “way above that number.”

Bowers posted a video to Facebook, showcasing an awesome reveal of the inside set to Cookie Monster’s “C is for Cookie” song.

It’s gotten close to 1 million views, more than 13,000 shares, and 1,400 comments.

Bowers said on his Facebook page he has been “submerged” by requests to use the video, which doesn’t surprise me at all.

(As an aside, I sifted through Bowers’ page while working on this story and let me tell you, if you’re a lover of interesting mineral specimens, be sure to scroll through it. He doesn’t disappoint.)

The Facebook video went up on Jan. 16, and the Cookie Monster geode got more love on Saturday, when Dr. Jacqueline Antonovich, historian of medicine, gender and politics and assistant professor at Pennsylvania’s Muhlenberg College, tweeted about it.
 
As of Wednesday, news of the geode from her had been retweeted more than 87,000 times, plus it got so much love on Instagram, from what I saw. I alone was sent the news by more than a half-dozen people, inside the industry and out. 

I was also shocked at how many news articles have been devoted to the Cookie Monster geode, which is a great way to remind everyone why the area of gems and minerals is so much fun. 

But the ultimate sign of approval? A tweet from Cookie Monster himself.
  
Bowers said at this point, he plans to keep the stone.

He added it likely will end up in a museum, high-end collection or belonging to “a very special person”; the person who plays Cookie Monster on Sesame Street even contacted them.  

Still, for now, they want to enjoy the stone. 

“It is totally unique and it is awesome to see everyone loving this stone as much as we do. Mother Nature millions of years ago knew it,” he said. 

The fun and enjoyment around this thing is really something.

I love that people get excited to see what nature can create, whether it’s a Sesame Street character or one of the most commonly recognized, and beloved, shapes on earth.

Earlier this month, before news of Cookie Monster blew up, Uruguay Minerals uncovered an amethyst geode on the border of Uruguay and Brazil where the crystal formation inside was in the shape of a heart. 

Here’s hoping news like this just keeps coming. 
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

CBG Curated Designer Project Logo
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas Show

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

JCK Talks panel on stage
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas Schedule

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

Walters Faith
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is Coming

Bring a cool tone to your summer jewelry with these white metal pieces.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsMay 25, 2026
The Key Mindset for Better Trade Show Buying

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

Weekly QuizMay 21, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Shot of attendees at a JA New York jewelry trade show
Events & AwardsMay 22, 2026
Instore Buys JA New York Show

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

Buccellati Waikiki gold and diamond earrings
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Leigh Maxwell Bauble Earrings
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ Collection

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

Stuller 2026-2027 packaging and display catalog
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out

The updated catalog has a newly dedicated section for gift wrapping.

My Next Question, Episode 5: Amanda Gizzi, Michelle Graff, Frank Everett
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in Perspective

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Springer’s Jewelers new flagship rendering
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury Shoppers

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

Nina Pugliese
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial Scholarship

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

WFDB International Summit
SourcingMay 21, 2026
Botswana, Angola Join WFDB

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

Jewelry scam flyer and police officer handing flyer to elderly man
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting Seniors

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

New Adornment & Theory jewelry store in West Town, Chicago
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

Couture Show Logo
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Morgan P. Richardson
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEO

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

Audemars Piguet x Swatch white Royal Pop watch
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused Pandemonium

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

Chris Ploof Modern Electrum Collection Milgrain Rows and Diamonds Ring
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Metal Modern

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Ellen and Michael Fruchtman
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

Peter Smith and National Jeweler contributor
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales Truths

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

Edahn Golan, Tenoris co-founder and National Jeweler contributor
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine Jewelry

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

Foundrae Limitless Expansion of Joy and Hope Collection Campaign Imagery
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into Joy

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

Inchiquin emerald
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ Emerald

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

JCK Industry Fund Logo
Events & AwardsMay 18, 2026
Here Are the 2026 JCK Industry Fund Grant Recipients

This is what the nine recipients plan to do with the funds.

John Wayne Signet Ring
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s Ring

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy