The Indian jewelry brand recently opened stores in Atlanta and Seattle.
Internet Gobbles Up Cookie Monster Geode
People are going wild for the rock, with some buyers offering a lot of dough for it.

Providing a fun balm amid the continued politics- and coronavirus-saturated news cycles, the discovery of an agate geode that looks just like Cookie Monster has taken over the online world.
The geode was uncovered in November in the Rio Grande do Sul region of Brazil. A Brazilian contact gave gemologist Lucas Fassari the geode, and he then sent it to Mike Bowers, who has been in the trade for years.
When the egg-sized geode was cracked open, the interior revealed an agate formation that outlined the same wide smile, googly eyes and even similar coloring as many people’s favorite Sesame Street character.
Bowers said while it is “somewhat uncommon” to find a face shape within agates, it’s also just like looking at the clouds—you kind of see a face.
What makes the “Cookie Monster” agate unique is that there is no doubt—it is Cookie Monster, and no explanation is required—the image is very sharp and the grayish-blue color is perfect for the character.
What makes it museum-grade, he added, is that the “Cookie Monster” is clean and obvious to anyone, the agate hasn’t been treated, and the formation is complete on both sides.
“I have yet to see any other natural agate example of Cookie Monster.”
Clearly, everyone loves it.
This is proven in part by the offers he has been getting for it, starting at around $10,000 when it was first revealed but now that it has gone viral, offers from around the world for “way above that number.”
Bowers posted a video to Facebook, showcasing an awesome reveal of the inside set to Cookie Monster’s “C is for Cookie” song.
It’s gotten close to 1 million views, more than 13,000 shares, and 1,400 comments.
Bowers said on his Facebook page he has been “submerged” by requests to use the video, which doesn’t surprise me at all.
(As an aside, I sifted through Bowers’ page while working on this story and let me tell you, if you’re a lover of interesting mineral specimens, be sure to scroll through it. He doesn’t disappoint.)
The Facebook video went up on Jan. 16, and the Cookie Monster geode got more love on Saturday, when Dr. Jacqueline Antonovich, historian of medicine, gender and politics and assistant professor at Pennsylvania’s Muhlenberg College, tweeted about it.
My kind of news day:
— Dr. Jacqueline Antonovich (@jackiantonovich) January 23, 2021
"Geologist Finds Rare Formation Inside Rock That Looks Exactly Like Cookie Monster on Sesame Street" pic.twitter.com/rKftbLw804
I was also shocked at how many news articles have been devoted to the Cookie Monster geode, which is a great way to remind everyone why the area of gems and minerals is so much fun.
But the ultimate sign of approval? A tweet from Cookie Monster himself.
Me no geologist, but me think dat rock look a lot like me... https://t.co/444KeOrAbi
— Cookie Monster (@MeCookieMonster) January 25, 2021
He added it likely will end up in a museum, high-end collection or belonging to “a very special person”; the person who plays Cookie Monster on Sesame Street even contacted them.
Still, for now, they want to enjoy the stone.
“It is totally unique and it is awesome to see everyone loving this stone as much as we do. Mother Nature millions of years ago knew it,” he said.
I love that people get excited to see what nature can create, whether it’s a Sesame Street character or one of the most commonly recognized, and beloved, shapes on earth.
Earlier this month, before news of Cookie Monster blew up, Uruguay Minerals uncovered an amethyst geode on the border of Uruguay and Brazil where the crystal formation inside was in the shape of a heart.
Here’s hoping news like this just keeps coming.
The Latest

CEO Beth Gerstein shared its most popular price points, what’s trending in non-bridal fine jewelry, and its holiday performance.

The 15 pieces were crafted from the “Insofu” emerald, discovered in Zambia in 2010.

Supplier Spotlight Sponsored by GIA

Chris Anderson is joining the insurance provider as the new chief financial officer and treasurer.


Jewelers of America is distributing a brochure for retailers to use when discussing the differences between natural and lab-grown diamonds.

The industry is changing as it grapples with new realities around distribution, supply, and the need for consistent, effective marketing.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

Bhansali discusses the potential impact of U.S. tariffs, demand for diamonds by market, and the “cautious confidence” in India right now.

As lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.

Govind Dholakia and Tanishq will be recognized for their contributions to the industry at the Diamonds Do Good Awards in Las Vegas.

The New York City-based brand has opened its first U.K. location with a permanent shop-in-shop at Liberty in London.

A metal detectorist discovered the ring that is believed to have belonged to a bishop in the late 12th to early 13th century.

Organizers looked to new partnerships and interactive experiences to enhance the spring show, set for March 16 to 18.

Kenewendo, Botswana’s minister of minerals and energy, will discuss the future of diamonds.

The suspect allegedly stole almost $800,000 worth of diamond jewelry from a store in Orlando and then swallowed it during a traffic stop.

Ahead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.

Founded in 2000, Marco Bicego is commemorating its milestone anniversary with a “25 Best” collection and campaigns honoring its heritage.

Those attending the company’s upcoming Zoom workshop will receive early access to “The List,” its new resource for finding buyers.

The organization will present an award to Amy-Elise Signeavsky, law enforcement and diamond recovery manager at GIA.

Chandler started his jewelry career at Michelson Jewelers, joining the Diamond Council of America as president and CEO in 2001.

Scottish American designer Maeve Gillies collaborated with Platinum Guild International on jewelry created by direct metal 3D printing.

Ahead of its trade show in May, TJS awarded free registration and accommodations to five up-and-coming jewelry industry professionals.

The 2025 Gem Awards are set to take place Friday at Cipriani 42nd Street in New York City.

The annual star-studded campaign for International Women’s Day encourages collective action against domestic violence.

The statement piece is seen in Yeprem’s new “You Play the Game” campaign, created for International Women’s Day.

Longtime employee Kyle Slosson has been promoted to the role.