The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
Internet Gobbles Up Cookie Monster Geode
People are going wild for the rock, with some buyers offering a lot of dough for it.

Providing a fun balm amid the continued politics- and coronavirus-saturated news cycles, the discovery of an agate geode that looks just like Cookie Monster has taken over the online world.
The geode was uncovered in November in the Rio Grande do Sul region of Brazil. A Brazilian contact gave gemologist Lucas Fassari the geode, and he then sent it to Mike Bowers, who has been in the trade for years.
When the egg-sized geode was cracked open, the interior revealed an agate formation that outlined the same wide smile, googly eyes and even similar coloring as many people’s favorite Sesame Street character.
Bowers said while it is “somewhat uncommon” to find a face shape within agates, it’s also just like looking at the clouds—you kind of see a face.
What makes the “Cookie Monster” agate unique is that there is no doubt—it is Cookie Monster, and no explanation is required—the image is very sharp and the grayish-blue color is perfect for the character.
What makes it museum-grade, he added, is that the “Cookie Monster” is clean and obvious to anyone, the agate hasn’t been treated, and the formation is complete on both sides.
“I have yet to see any other natural agate example of Cookie Monster.”
Clearly, everyone loves it.
This is proven in part by the offers he has been getting for it, starting at around $10,000 when it was first revealed but now that it has gone viral, offers from around the world for “way above that number.”
Bowers posted a video to Facebook, showcasing an awesome reveal of the inside set to Cookie Monster’s “C is for Cookie” song.
It’s gotten close to 1 million views, more than 13,000 shares, and 1,400 comments.
Bowers said on his Facebook page he has been “submerged” by requests to use the video, which doesn’t surprise me at all.
(As an aside, I sifted through Bowers’ page while working on this story and let me tell you, if you’re a lover of interesting mineral specimens, be sure to scroll through it. He doesn’t disappoint.)
The Facebook video went up on Jan. 16, and the Cookie Monster geode got more love on Saturday, when Dr. Jacqueline Antonovich, historian of medicine, gender and politics and assistant professor at Pennsylvania’s Muhlenberg College, tweeted about it.
My kind of news day:
— Dr. Jacqueline Antonovich (@jackiantonovich) January 23, 2021
"Geologist Finds Rare Formation Inside Rock That Looks Exactly Like Cookie Monster on Sesame Street" pic.twitter.com/rKftbLw804
I was also shocked at how many news articles have been devoted to the Cookie Monster geode, which is a great way to remind everyone why the area of gems and minerals is so much fun.
But the ultimate sign of approval? A tweet from Cookie Monster himself.
Me no geologist, but me think dat rock look a lot like me... https://t.co/444KeOrAbi
— Cookie Monster (@MeCookieMonster) January 25, 2021
He added it likely will end up in a museum, high-end collection or belonging to “a very special person”; the person who plays Cookie Monster on Sesame Street even contacted them.
Still, for now, they want to enjoy the stone.
“It is totally unique and it is awesome to see everyone loving this stone as much as we do. Mother Nature millions of years ago knew it,” he said.
I love that people get excited to see what nature can create, whether it’s a Sesame Street character or one of the most commonly recognized, and beloved, shapes on earth.
Earlier this month, before news of Cookie Monster blew up, Uruguay Minerals uncovered an amethyst geode on the border of Uruguay and Brazil where the crystal formation inside was in the shape of a heart.
Here’s hoping news like this just keeps coming.
The Latest

Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”

Those born in June can celebrate with pearl, alexandrite, and moonstone jewelry.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

The platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.


Jim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.

When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

The organization also announced its international board of directors for the 2026-2027 term.

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.
























