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WatchesFeb 25, 2016
Raymond Weil’s Plan for Creating an Infinite Playlist
The watch brand is partnering with Universal Music Group to launch an exclusive digital music service that will give its customers access to bespoke playlists and the chance to win concert tickets.
The new music service that Raymond Weil is launching in collaboration with Universal next month will allow its customers access to exclusive playlists and opportunities to win prizes like concert tickets and artist meet-and-greets.
New York--At Baselworld next month, Raymond Weil, a brand that always has been closely aligned with the music industry, is slated to launch a digital music service developed by Universal Music Group specifically for the Swiss watchmaker.
Through this new partnership, and in honor of its 40th anniversary, a unique radio station with 40 songs curated by Raymond Weil will be available to all visitors to the brand’s website.
Additionally, after registering on the site, visitors will have access to exclusive ad-free radio playlists featuring hundreds of songs themed by collection.
Raymond Weil watch owners, meanwhile, will have full and unlimited access to additional playlists, editorial content and news, and long-form concert videos that will allow them to see musicians live during performances and shows.
Wearers of Raymond Weil watches also will have the opportunity to win exclusive prizes, like unique music experiences, meet-and-greets with internationally renowned artists, concert tickets and collector vinyl deluxe box editions.
Following the streaming service’s launch at Baselworld next month, Raymond Weil said it will roll out a multi-channel campaign that will run in March and April and unveil the service’s features progressively.
Additional details about what the campaign will include weren’t available by press time.
“We are thrilled to partner with Universal Music, the world’s leading music company, and to associate our brand’s name to such an iconic actor of the industry,” CEO Elie Bernheim said. “Raymond Weil has always been strongly committed to promote music of all kinds. With this exclusive entertainment service, we offer our clients access to the best music artists and an undisputable added-value.”
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