GradingAug 22, 2025
Former Head of GIA India Promoted to Oversee Global Operations Sriram “Ram” Natarajan is now GIA’s senior vice president of laboratory operations and is based out of the lab’s headquarters in Carlsbad.
MajorsNov 07, 2019
Reeds, Kleinfeld Say Yes to Bridal Jewelry Collab
Reeds Jewelers is tying the knot with wedding dress retailer Kleinfeld Bridal, of “Say Yes to The Dress” fame.
Reeds Jewelers and Kleinfeld, the New York City store featured on TLC’s “Say Yes to the Dress,” have collaborated on a bridal jewelry collection; a handful of the rings in the 32-piece collection are pictured here.
New York—Reeds Jewelers is tying the knot with wedding dress retailer Kleinfeld Bridal, of “Say Yes to The Dress” fame, collaborating on a collection of engagement rings and wedding bands.
The 32-piece collection will be sold in both Reeds’ stores and on its website.
“Both brands are so fortunate to be part of the biggest moments in our customers’ lives,” Reeds CEO Alan Zimmer said in a press release. “With Kleinfeld’s outstanding bridal reputation and our commitment to providing our customers with the best shopping experience, combining our two brands is the perfect fit.”
Started in Bay Ridge, Brooklyn in 1941 as a small salon that sold fur and special occasion dresses, Kleinfeld now has a 35,000-square-foot flagship in New York’s Chelsea neighborhood and has been featured on TLC’s “Say Yes” since 2007.
The 32-piece collection will be sold in both Reeds’ stores and on its website.
“Both brands are so fortunate to be part of the biggest moments in our customers’ lives,” Reeds CEO Alan Zimmer said in a press release. “With Kleinfeld’s outstanding bridal reputation and our commitment to providing our customers with the best shopping experience, combining our two brands is the perfect fit.”
Started in Bay Ridge, Brooklyn in 1941 as a small salon that sold fur and special occasion dresses, Kleinfeld now has a 35,000-square-foot flagship in New York’s Chelsea neighborhood and has been featured on TLC’s “Say Yes” since 2007.
Kleinfeld’s flagship store in New York City
For Reeds, the partnership represents the retailer’s largest collaboration to date, Vice President of Marketing Mitch Cahn said in an interview with National Jeweler Tuesday.
The collection was inspired by Kleinfeld’s wedding dress selection, as well as its New York City roots.
Several rings are named after New York landmarks and streets such as Fulton, Whitehall, Park and Bowery.
“People come from all over the world to shop in their stores. It’s really a very New York experience when you’re there,” Cahn said.
The ring styles are reminiscent of a wedding gown, drawing inspiration from a sweetheart neckline, a favorite detail of Cahn’s, as well as flowing fabric, lace appliqués, and beaded embellishments.
The collection also features a signature Kleinfeld setting, similar to a European shank, which prevents the ring from spinning around the finger and ensures the diamond is in full view.
This is the second high-profile partnership announced by Reeds in recent weeks. Last month, the Wilmington, N.C.-based chain revealed it is one of two retailers teaming up with De Beers to carry its lab-grown diamond brand, Lightbox.
“We’re putting our foot out there this year,” Cahn said. “We’re doing all kinds of crazy stuff.”
He could not confirm if Reeds Jewelers will be getting a shout-out on any upcoming episodes of “Say Yes to the Dress,” but he did say there will be a “cross-brand effort” to promote the new collection.
More on Majors
The Latest
CollectionsAug 22, 2025
Piece of the Week: Retrouvaí’s ‘Diamond Vein Bond’ CollarThe one-of-a-kind collar represents the beauty of imperfection and the strength to rebuild.
MajorsAug 21, 2025
Target Names New CEO as Sales Continue to Lag Target CEO Brian Cornell will step down in February and be replaced by the company’s chief operating officer, Michael Fiddelke.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
Policies & IssuesAug 21, 2025
JA, IDMA Talk Tariffs With Execs in DC The group met with the president's senior trade advisor earlier this week to express the industry’s concerns about the effects of tariffs.
Weekly QuizAug 22, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsAug 21, 2025
Tiffany & Co. Pops Up at 2025 US OpenThe pop-up will display this year's Tiffany & Co. Singles Championship trophies along with a diamond-encrusted tennis racket and ball.
IndependentsAug 20, 2025
Bellman’s Jewelers Opens Second Store After COO's TikTok Takes OffThe New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
CrimeAug 20, 2025
Another CA Jewelry Store Rammed With Car, RobbedThe latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.
WatchesAug 20, 2025
Oris Launches Watch Benefiting NYC Harbor Oyster RestorationThe new aqua green New York Harbor Limited Edition II is the watchmaker’s second collaboration with the Billion Oyster Project.
Events & AwardsAug 20, 2025
Take the Jewelers for Children ‘Trinity of Purpose’ ChallengeParticipants who attend any three Rings of Strength events will be awarded a special medal.
SourcingAug 19, 2025
Dubai’s Jemora Group Buys Diamond Miner LucapaThe investment company, founded by Dev Shetty, has acquired the struggling miner and its assets, including the Lulo mine in Angola.
ColumnistsAug 19, 2025
Peter Smith: The Arrival Fallacy and Jewelry RetailSmith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.
CrimeAug 19, 2025
Customs Seizes 7,300 Pairs of Fake ‘Alhambra’ EarringsThe counterfeit Van Cleef & Arpels jewels would have been worth more than $30 million if genuine.
MajorsAug 19, 2025
MJSA Apprenticeship Program Is Nationally RecognizedThe MJSA Mentor & Apprenticeship Program received the Registered Apprenticeship Program designation by the U.S. Department of Labor.
WatchesAug 19, 2025
Casio America Names New Timepiece Division ManagerCasio executive and watch enthusiast Masaki Obu is the new general manager of its U.S. timepiece division.
MajorsAug 18, 2025
Verragio’s Michael Barabash, a ‘Kind Soul,’ Dies at 58Barabash, Verragio’s client relations representative, was a vital member of the team and is remembered as being warm and full of life.
CollectionsAug 18, 2025
John Hardy’s New ‘Dot’ Collection Is on PointOriginally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.
Events & AwardsAug 18, 2025
IJO Announces 2025 Vendor of the YearAllison-Kaufman has received the honor for the fourth year in a row.
FinancialsAug 15, 2025
In Q2 Results, Pandora Talks Tariffs, Q4 Plans The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.
EditorsAug 15, 2025
Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.
WatchesAug 15, 2025
Audemars Piguet Acquires Majority Stake in ManufacturerIts investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.
MajorsAug 15, 2025
Rio Grande Names New Marketing DirectorNicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.
CollectionsAug 14, 2025
In Midst of ‘Sardine Girl Summer,’ Pippa Small Looks to ‘Flounder Fall’Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.
MajorsAug 14, 2025
Casio America Names New CEOLongtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.
SourcingAug 14, 2025
West Coast Orgs to Host Trading Event, Mixer in LAThe full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.
TrendsAug 13, 2025
Cristiano Ronaldo Proposes With Gigantic Oval-Cut DiamondModel Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.
