EditorsMar 03, 2025
Drop Necklaces, Archival Pieces Take Over at the 2025 OscarsFrom Doja Cat to Mikey Madison and Selena Gomez, many of this year’s Academy Awards attendees donned drop necklaces.
MajorsSep 17, 2019
Zales’ New Collection Is a Tribute to Marilyn Monroe
Channeling the iconic actress’ independent spirit, the collection became available online this week and will hit stores in October.
Diamond and 14-karat gold styles from Zales’ new Marilyn Monroe collection
New York—Zales’ newest fine jewelry collection encourages consumers to “be their own muse,” enlisting one icon as the ultimate example.
The Marilyn Monroe collection comprises 65 pieces of sterling silver, 10-karat and 14-karat gold jewelry with diamonds, in motifs channeling the actress’ career, from lips to the white dress Monroe wore—and famously lost control of—in 1955’s “The Seven Year Itch.”
A bezel-set diamond stands in for Monroe’s signature beauty mark and tributes are paid to other motifs synonymous with the star—lipstick, high heels, stars and even the dog Frank Sinatra gave her, named “Maf,” short for “Mafia.”
In a less literal tribute to Monroe, styles like chandelier earrings with baguette-cut diamonds and graduated diamond-drop pendants and earrings reference the classic styles of the 1950s, the actress’ most prominent creative era.
While the references might be decades old, Zales is spinning the story with a modern twist, courtesy of the collection’s accompanying digital campaign that reads, “I am my own muse. I am a diamond,” which, alongside imagery of the jewelry and Monroe, shows a contemporary woman.
In a manifesto accompanying the campaign imagery, Zales explains that it represents a woman who is unique, unmistakable and strong, forging her own path.
The collection also encompasses intricate bridal styles, inspired by Monroe’s famous quote to “love bravely.”
The assortment hit Zales.com on Sept. 15 and will be available in its stores on Oct. 7.
A sterling silver and diamond pendant depicting Monroe’s dress sells for $100 while a 1.5-carat pear-shaped diamond engagement ring in 14-karat white gold sells for $5,800.
While the references might be decades old, Zales is spinning the story with a modern twist, courtesy of the collection’s accompanying digital campaign that reads, “I am my own muse. I am a diamond,” which, alongside imagery of the jewelry and Monroe, shows a contemporary woman.
In a manifesto accompanying the campaign imagery, Zales explains that it represents a woman who is unique, unmistakable and strong, forging her own path.
The collection also encompasses intricate bridal styles, inspired by Monroe’s famous quote to “love bravely.”
The assortment hit Zales.com on Sept. 15 and will be available in its stores on Oct. 7.
A sterling silver and diamond pendant depicting Monroe’s dress sells for $100 while a 1.5-carat pear-shaped diamond engagement ring in 14-karat white gold sells for $5,800.
More on Majors
The Latest
Policies & IssuesMar 03, 2025
Customs Indefinitely Postpones Requirement to Disclose Country of MiningOriginally slated to take effect in April, official U.S. Customs and Border Protection documents now show the implementation date as “TBD.”
SurveysMar 03, 2025
Consumer Confidence Fell in February Amid Concerns About the FutureThe recent jump in the prices of household staples, like eggs, and the potential impact of tariffs worried consumers.
Brought to you by
Have a Plan for EmergenciesEmergencies can happen anytime, anywhere , and Jewelers of America has what you need to be prepared for it all.
Events & AwardsMar 03, 2025
AGA Now Accepting Applications for Its Gemological Education Scholarship The application period for the program is now open for aspiring gemologists around the world.
Weekly QuizFeb 27, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsFeb 28, 2025
Piece of the Week: Ironhorse Quillwork EarringsThe work of Indigenous designer Joe Big Mountain, these earrings are similar to the pair Lily Gladstone just wore to the SAG Awards.
AuctionsFeb 28, 2025
300-Year-Old Ring With Ties to Witch Trial Judge Up for Auction A metal detectorist uncovered the ring created in memory of Sir Richard Rainsford, who presided over some of England’s last witch trials.
Brought to you by
A Diamond ETF is the Way to Reinvigorate Natural Diamond SalesThe jewelry industry faces challenges from lab-grown diamonds. A diamond ETF can restore natural diamonds' value and drive investor demand.
Recorded WebinarsFeb 28, 2025
Watch: 2025 Jewelry Trends ForecastFine jewelry consultant and publicist Francesca Simons joins Amanda Gizzi and Natalie Francisco to discuss the trends set to rise this year.
TrendsFeb 27, 2025
Model Winnie Harlow Says ‘Yes’ to 3-Stone Engagement RingHarlow’s partner, NBA player Kyle Kuzma, worked with Vobara to design the ring, which features oval and pear-shaped diamonds.
SourcingFeb 27, 2025
Gemfields Holds Mini Auction for Higher-Quality EmeraldsThe 13 lots on offer were comprised of material that previously went unsold at the miner’s November auction.
Events & AwardsFeb 27, 2025
JA to Host Workshop During Alabama Jewelers Association ConventionThe learning workshop and the convention are both scheduled to take place April 26 and 27 in Montgomery, Alabama.
Policies & IssuesFeb 26, 2025
EU Once Again Pushes Back Deadline on Diamond Traceability The EU, like the U.S., also now will require diamond importers to provide information about where exactly the diamonds were mined.
SourcingFeb 26, 2025
De Beers, Botswana Make New Diamond Sales Deal OfficialThe formal signing of the agreement comes nearly two years after De Beers and Botswana initially announced they had reached a new deal.
Events & AwardsFeb 26, 2025
JFC Names 2025 ‘Facets’ HonoreesThe charity will celebrate Pandora CEO Alexander Lacik and Brilliant Earth CEO Beth Gerstein at its annual event in Las Vegas.
ColumnistsFeb 25, 2025
Peter Smith: Here’s What I Think Retailers need to have the right merchandise, marketing, and people in place to stay on top in a sea of uncertainty, Peter Smith writes.
EditorsFeb 25, 2025
Out & About: Visiting Tacori’s New Shop-in-Shop Senior Editor Lenore Fedow traveled to Smyth Jewelers in Maryland to see the first of 15 revamped in-store boutiques Tacori is rolling out.
CollectionsFeb 25, 2025
Michael B. Jordan Stars in David Yurman’s Spring CampaignThe company’s newest brand ambassador Eiza González will also be featured in the ads for the women’s campaign.
SourcingFeb 24, 2025
Colored Stone Market Update: Tracking Industry Trends in TucsonDeclining supply and growing demand persist in the colored gemstone market, presenters from Gemworld said at AGTA GemFair Tucson.
TrendsFeb 24, 2025
Renna’s Lobster Clasp Looks Like a Claw, Now It's Patented by LawThe designer’s new patent transforms the everyday clasp into her jumbo “Lobster Clasp,” modeled after the look of a crustacean’s claw.
Events & AwardsFeb 24, 2025
Bogolo Joy Kenewendo to Speak at Annual JVC LuncheonKenewendo, Botswana’s minister of minerals and energy, will discuss the future of diamonds.
SourcingFeb 24, 2025
Diavik’s Production Down 17% in 2024 Sales at the Rio Tinto-owned mine also slid by a double-digit percentage, falling 37 percent in a difficult market for diamonds.
CollectionsFeb 21, 2025
Piece of the Week: Jade Ruzzo’s ‘Tennessee’ Oval Drop EarringsHeidi Gardner, an SNL cast member, wore the smoky quartz earrings on the “SNL50: The Anniversary Special” red carpet on Sunday.
SourcingFeb 21, 2025
Zambia Lifts 15% Export Duty on Gemstones, Metals The reversal comes less than two months after the Zambian government reinstated the tax in an effort to bring in more money.
MajorsFeb 21, 2025
24 Karat Club of New York Names New PresidentThe organization also announced its newly elected officers and directors.
SourcingFeb 20, 2025
Anglo Writes Down Value of De Beers by $2.9B As anticipated, Anglo took another impairment charge on the diamond miner and marketer, which saw revenue sink 23 percent in 2024.
SourcingFeb 20, 2025
Harry Winston’s Son Donates Fancy Red Diamond to the SmithsonianRonald Winston is giving the 2.33-carat “Winston Red” to the Smithsonian, 67 years after his father donated the Hope Diamond.
