CollectionsJun 13, 2025
Piece of the Week: Robinson Pelham’s Pear EarringsTake a bite out of the 14-karat yellow gold “Fruits of Love Pear” earrings featuring peridots, diamond stems, and tsavorite leaves.
MajorsMay 09, 2019
Hearts On Fire Owner Expanding in North America
Chow Tai Fook is opening a “business hub” in Boston and has tapped Hearts On Fire President Caryl Capeci to run it.
Boston—Hearts On Fire owner Chow Tai Fook is expanding in North America, opening a “business hub” in Boston with plans to sell its jewelry and technology to U.S. retailers.
Chow Tai Fook Jewellery Group, which also owns Mémoire, announced its plans Tuesday, stating that through the new Chow Tai Fook North America it will “offer customized, specialty collections in the diamond and fine jewelry segments, as well as private-label offerings, to address the evolving needs of jewelry consumers.”
Chow Tai Fook Jewellery Group, which also owns Mémoire, announced its plans Tuesday, stating that through the new Chow Tai Fook North America it will “offer customized, specialty collections in the diamond and fine jewelry segments, as well as private-label offerings, to address the evolving needs of jewelry consumers.”
Hearts On Fire President Caryl Capeci has been named CEO of Chow Tai Fook North America.
In an email to National Jeweler Thursday, the company explained that “customized” refers to programs for retailers that are not “one size fits all” but designed for specific needs.
The company also confirmed that in addition to making private-label jewelry, Chow Tai Fook could bring some of its brands that are currently sold only in Asia to North America.
Its labels include “T-Mark,” a brand that, like Forevermark, is marketed as being traceable from mine to market, and “SoInLove,” as well as the CTF Watch brand.
Technology-wise, Chow Tai Fook pointed to the RFID tags and “Smart Trays” it uses at retail counters and the patented nano-inscription blockchain technology deployed for T-Mark as possibilities for the market here.
“Through CTF North America, we will be leveraging experiences like these to build compelling solutions for our clients in North America,” the company said. “The innovations we are focused on are areas that will drive profitability for retail jewelers, using automation and tech platforms.”
Heading the new division will be Hearts On Fire President Caryl Capeci, whose official title is now CEO, Chow Tai Fook North America. Capeci will lead the operations of the new company while continuing to oversee Hearts On Fire’s global wholesale business.
She said: “Our mission is to strengthen and drive profitability for the North American jewelry retailers. Our ability to leverage the group’s technology and retail innovation empowers us to partner with retail jewelers in new ways to support their businesses today and position them for greater success tomorrow.”
For Mémoire, Peter Smith, who came on board as president in January, will continue to head the business in partnership with founder Doug McDowell.
Based in Hong Kong and publicly traded, Chow Tai Fook Jewellery Group has 3,134 points of sale worldwide, including Hearts On Fire. The company was founded in 1929 and is celebrating its 90th anniversary this year.
There is currently one Chow Tai Fook store in the United States—a shop-in-shop located within the Macy’s department store in Flushing (Queens), New York.
Based in Hong Kong and publicly traded, Chow Tai Fook Jewellery Group has 3,134 points of sale worldwide, including Hearts On Fire. The company was founded in 1929 and is celebrating its 90th anniversary this year.
There is currently one Chow Tai Fook store in the United States—a shop-in-shop located within the Macy’s department store in Flushing (Queens), New York.
More on Majors
The Latest
Events & AwardsJun 13, 2025
AGA to Host ‘Diamonds From Mine to Market’ Education ConferenceThe one-day virtual event will feature speakers from De Beers, GIA, and Gemworld International.
EditorsJun 12, 2025
15 Questions With Jewelry Photographer Ella SophieThe California-based creative talks jewelry photography in the modern era and tackles FAQs about working with a pro for the first time.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
AuctionsJun 12, 2025
Vintage Patek Philippe From the ‘50s Sells for $4M at Sotheby’s Al Capone’s pocket watch also found a buyer, though it went for less than half of what it did at auction four years ago.
Weekly QuizJun 12, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJun 12, 2025
Gabriel Love Foundation Introduces Scholarship Honoring Elias GabrielThe foundation has also expanded its “Stronger Together” initiative with Jewelers for Children.
AuctionsJun 12, 2025
Former De Beers Exec Celine Assimon Joins BonhamsAssimon is the auction house’s new chief commercial officer.
Brought to you by
The True Power Behind the Counter: Why Sales Associates Are the Heart of the Jewelry BusinessWhen investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.
EditorsJun 11, 2025
Q&A: Al Cook on Differentiating Natural Diamonds, Traceability, and TariffsThe De Beers Group CEO discusses the company’s new “beacon” program, the likelihood diamonds will be exempt from tariffs, and “Origin.”
GradingJun 11, 2025
Tiffany Stevens Exits IGI, Lab Appoints New Board LeaderIndustry veteran Anoop Mehta is the new chairman and independent director of the IGI board.
Events & AwardsJun 11, 2025
Kering Announces Winners of Sustainability-Focused AwardThe winners of the inaugural “Kering Generation Award x Jewelry” are student Lee Min Seo and China-based startup Ianyan.
SourcingJun 10, 2025
De Beers Turns to Brown, Yellow Diamonds for New ‘Beacon’“Ombré Desert Diamonds” will emphasize cream-, champagne-, and brown-colored diamonds, shades that set natural stones apart from lab grown.
AuctionsJun 10, 2025
Noonans to Auction 16th-Century Signet RingIt's one of the “Gresham grasshopper” rings English financier Sir Thomas Gresham was known to gift to acquaintances or business associates.
CollectionsJun 10, 2025
Tabayer Names Mary Chiam as CEOThe brand also debuted its new “Zorae” collection featuring a talisman of protection and harmony inspired by a sheaf of wheat.
Events & AwardsJun 09, 2025
And the Winners of the 2025 Couture Design Awards Are … Designers were recognized in 12 categories, from platinum to pearls, before the evening ended with a new, retail-focused award.
AuctionsJun 09, 2025
Nancy Astor’s Cartier Tiara Sells for $1.2MThe rare turquoise and diamond jewel was the top lot at Bonhams’ June jewelry sale.
IndependentsJun 09, 2025
Here Are the 2025 Retailer Hall of Fame InducteesThis year’s honorees include a Midwest retailer and two multi-store independents, one in New York and the other in New England.
Events & AwardsJun 09, 2025
CASE Awards Now Accepting Entries For 2025The deadline to submit is June 16.
MajorsJun 09, 2025
RDI Diamonds Partners With LavalierThe diamond wholesaler is working with the insurance provider to seamlessly offer personal jewelry insurance to RDI retailers’ clients.
CollectionsJun 06, 2025
Piece of the Week: Harwell Godfrey’s ‘Granny Squares Eleanor’ Necklace As an homage to iconic crochet blankets, the necklace features the nostalgic motif through a kaleidoscope of cabochon-cut stones.
Events & AwardsJun 05, 2025
The 12 Fresh Faces in Couture’s Design AtelierDiscover the dozen up-and-coming brands exhibiting in the Design Atelier for the first time.
SourcingJun 05, 2025
A Rare Suite of Rubies Has Arrived in Las VegasThe “Royal Ruby” Collection is a quintet of untreated rubies curated by collector Jack Abraham.
Events & AwardsJun 05, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
MajorsJun 05, 2025
Platinum Guild International Updates Leadership TeamTwo existing executives have been given new roles.
Events & AwardsJun 05, 2025
Zillion Announces 'Women in STEM' Scholarship RecipientMeredith Tiderington, an electrical engineering student, was selected for the award.
Lab-GrownJun 04, 2025
GIA Reverting to More General Terminology for Lab-Grown DiamondsIt will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”
Events & AwardsJun 04, 2025
As JCK Talks Returns, Don’t Miss These 12 SessionsFrom design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.
