CrimeMar 04, 2025
4 Suspects Arrested in Fatal Armed Robbery of California Jewelry Store Uc Thí Vo, who co-owned Kim Tin Jewelry in Sacramento with her husband of 40 years, was killed during the November 2024 robbery.
MajorsMay 09, 2019
Hearts On Fire Owner Expanding in North America
Chow Tai Fook is opening a “business hub” in Boston and has tapped Hearts On Fire President Caryl Capeci to run it.
Boston—Hearts On Fire owner Chow Tai Fook is expanding in North America, opening a “business hub” in Boston with plans to sell its jewelry and technology to U.S. retailers.
Chow Tai Fook Jewellery Group, which also owns Mémoire, announced its plans Tuesday, stating that through the new Chow Tai Fook North America it will “offer customized, specialty collections in the diamond and fine jewelry segments, as well as private-label offerings, to address the evolving needs of jewelry consumers.”
Chow Tai Fook Jewellery Group, which also owns Mémoire, announced its plans Tuesday, stating that through the new Chow Tai Fook North America it will “offer customized, specialty collections in the diamond and fine jewelry segments, as well as private-label offerings, to address the evolving needs of jewelry consumers.”
Hearts On Fire President Caryl Capeci has been named CEO of Chow Tai Fook North America.
In an email to National Jeweler Thursday, the company explained that “customized” refers to programs for retailers that are not “one size fits all” but designed for specific needs.
The company also confirmed that in addition to making private-label jewelry, Chow Tai Fook could bring some of its brands that are currently sold only in Asia to North America.
Its labels include “T-Mark,” a brand that, like Forevermark, is marketed as being traceable from mine to market, and “SoInLove,” as well as the CTF Watch brand.
Technology-wise, Chow Tai Fook pointed to the RFID tags and “Smart Trays” it uses at retail counters and the patented nano-inscription blockchain technology deployed for T-Mark as possibilities for the market here.
“Through CTF North America, we will be leveraging experiences like these to build compelling solutions for our clients in North America,” the company said. “The innovations we are focused on are areas that will drive profitability for retail jewelers, using automation and tech platforms.”
Heading the new division will be Hearts On Fire President Caryl Capeci, whose official title is now CEO, Chow Tai Fook North America. Capeci will lead the operations of the new company while continuing to oversee Hearts On Fire’s global wholesale business.
She said: “Our mission is to strengthen and drive profitability for the North American jewelry retailers. Our ability to leverage the group’s technology and retail innovation empowers us to partner with retail jewelers in new ways to support their businesses today and position them for greater success tomorrow.”
Editors' Picks
Sponsored by
For Mémoire, Peter Smith, who came on board as president in January, will continue to head the business in partnership with founder Doug McDowell.
Based in Hong Kong and publicly traded, Chow Tai Fook Jewellery Group has 3,134 points of sale worldwide, including Hearts On Fire. The company was founded in 1929 and is celebrating its 90th anniversary this year.
There is currently one Chow Tai Fook store in the United States—a shop-in-shop located within the Macy’s department store in Flushing (Queens), New York.
Based in Hong Kong and publicly traded, Chow Tai Fook Jewellery Group has 3,134 points of sale worldwide, including Hearts On Fire. The company was founded in 1929 and is celebrating its 90th anniversary this year.
There is currently one Chow Tai Fook store in the United States—a shop-in-shop located within the Macy’s department store in Flushing (Queens), New York.
More on Majors
The Latest
CrimeMar 04, 2025
NYC Diamond Dealer Pleads Guilty to Lab-Grown Diamond SwapsManashe Sezanayev pleaded guilty to grand larceny and is expected to receive five years’ probation when he’s sentenced in May.
TrendsMar 04, 2025
Amanda’s Style File: Peaceful and Powerful AquamarineThe March birthstone pairs perfectly with hues of Mocha Mousse, Pantone’s Color of the Year for 2025.
Brought to you by
Have a Plan for EmergenciesEmergencies can happen anytime, anywhere , and Jewelers of America has what you need to be prepared for it all.
ColumnistsMar 04, 2025
The Smart Lab: Using Online Events to Supercharge Sales Emmanuel Raheb shares strategies to prepare for, publicize, and engage the audience during events on platforms like TikTok and Zoom.
Weekly QuizFeb 27, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsMar 03, 2025
Drop Necklaces, Archival Pieces Take Over at the 2025 OscarsFrom Doja Cat to Mikey Madison and Selena Gomez, many of this year’s Academy Awards attendees donned drop necklaces.
Policies & IssuesMar 03, 2025
Customs Indefinitely Postpones Requirement to Disclose Country of MiningOriginally slated to take effect in April, official U.S. Customs and Border Protection documents now show the implementation date as “TBD.”
Brought to you by
A Diamond ETF is the Way to Reinvigorate Natural Diamond SalesThe jewelry industry faces challenges from lab-grown diamonds. A diamond ETF can restore natural diamonds' value and drive investor demand.
SurveysMar 03, 2025
Consumer Confidence Fell in February Amid Concerns About the FutureThe recent jump in the prices of household staples, like eggs, and the potential impact of tariffs worried consumers.
Events & AwardsMar 03, 2025
AGA Now Accepting Applications for Its Gemological Education Scholarship The application period for the program is now open for aspiring gemologists around the world.
CollectionsFeb 28, 2025
Piece of the Week: Ironhorse Quillwork EarringsThe work of Indigenous designer Joe Big Mountain, these earrings are similar to the pair Lily Gladstone just wore to the SAG Awards.
AuctionsFeb 28, 2025
300-Year-Old Ring With Ties to Witch Trial Judge Up for Auction A metal detectorist uncovered the ring created in memory of Sir Richard Rainsford, who presided over some of England’s last witch trials.
Recorded WebinarsFeb 28, 2025
Watch: 2025 Jewelry Trends ForecastFine jewelry consultant and publicist Francesca Simons joins Amanda Gizzi and Natalie Francisco to discuss the trends set to rise this year.
TrendsFeb 27, 2025
Model Winnie Harlow Says ‘Yes’ to 3-Stone Engagement RingHarlow’s partner, NBA player Kyle Kuzma, worked with Vobara to design the ring, which features oval and pear-shaped diamonds.
SourcingFeb 27, 2025
Gemfields Holds Mini Auction for Higher-Quality EmeraldsThe 13 lots on offer were comprised of material that previously went unsold at the miner’s November auction.
Events & AwardsFeb 27, 2025
JA to Host Workshop During Alabama Jewelers Association ConventionThe learning workshop and the convention are both scheduled to take place April 26 and 27 in Montgomery, Alabama.
Policies & IssuesFeb 26, 2025
EU Once Again Pushes Back Deadline on Diamond Traceability The EU, like the U.S., also now will require diamond importers to provide information about where exactly the diamonds were mined.
SourcingFeb 26, 2025
De Beers, Botswana Make New Diamond Sales Deal OfficialThe formal signing of the agreement comes nearly two years after De Beers and Botswana initially announced they had reached a new deal.
Events & AwardsFeb 26, 2025
JFC Names 2025 ‘Facets’ HonoreesThe charity will celebrate Pandora CEO Alexander Lacik and Brilliant Earth CEO Beth Gerstein at its annual event in Las Vegas.
ColumnistsFeb 25, 2025
Peter Smith: Here’s What I Think Retailers need to have the right merchandise, marketing, and people in place to stay on top in a sea of uncertainty, Peter Smith writes.
EditorsFeb 25, 2025
Out & About: Visiting Tacori’s New Shop-in-Shop Senior Editor Lenore Fedow traveled to Smyth Jewelers in Maryland to see the first of 15 revamped in-store boutiques Tacori is rolling out.
CollectionsFeb 25, 2025
Michael B. Jordan Stars in David Yurman’s Spring CampaignThe company’s newest brand ambassador Eiza González will also be featured in the ads for the women’s campaign.
SourcingFeb 24, 2025
Colored Stone Market Update: Tracking Industry Trends in TucsonDeclining supply and growing demand persist in the colored gemstone market, presenters from Gemworld said at AGTA GemFair Tucson.
TrendsFeb 24, 2025
Renna’s Lobster Clasp Looks Like a Claw, Now It's Patented by LawThe designer’s new patent transforms the everyday clasp into her jumbo “Lobster Clasp,” modeled after the look of a crustacean’s claw.
Events & AwardsFeb 24, 2025
Bogolo Joy Kenewendo to Speak at Annual JVC LuncheonKenewendo, Botswana’s minister of minerals and energy, will discuss the future of diamonds.
SourcingFeb 24, 2025
Diavik’s Production Down 17% in 2024 Sales at the Rio Tinto-owned mine also slid by a double-digit percentage, falling 37 percent in a difficult market for diamonds.
CollectionsFeb 21, 2025
Piece of the Week: Jade Ruzzo’s ‘Tennessee’ Oval Drop EarringsHeidi Gardner, an SNL cast member, wore the smoky quartz earrings on the “SNL50: The Anniversary Special” red carpet on Sunday.
