Financials

Pandora Posts Strong Online Growth in Q3 as Lockdowns Loom

FinancialsNov 03, 2020

Pandora Posts Strong Online Growth in Q3 as Lockdowns Loom

The jewelry company expects to have to close 18 percent of its stores this month due to COVID-19 restrictions.

20201103_Pandora_earrings.jpg
A pair of 18-karat gold-plated silver Oak Leaf earrings featuring two cubic zirconia ($150) from Pandora’s autumn/winter 2019 collection

Copenhagen, Denmark—Pandora’s strong online sales helped to offset lower in-store traffic in the third quarter, but the Danish jewelry company is wary of new lockdowns on the horizon.

Third-quarter revenue totaled 4.07 billion Danish kroner ($640 million) compared with 4.42 billion kroner ($694.4 million) in the third quarter last year, an 8 percent drop.

Quarterly like-for-like sales were up 1 percent year-over-year. (Like-for-like represents true comparable sales from stores that have been open for at least a year, excluding currency fluctuations.)

Revenue for the first nine months of the year fell 20 percent to 11.12 billion Danish kroner ($1.75 billion) compared with 13.91 billion kroner ($2.19 billion) in the previous period.

Like-for-like sales were down 2 percent.

By product category, sales of charms were down 11 percent while sales of earrings fell 2 percent. Bracelet and rings sales both fell 6 percent.

The sole gainer was the necklaces and pendants category, up 4 percent.

By sales channel, Pandora-owned retail stores, including the online store, brought in 2.79 billion Danish kroner ($440.2 million), essentially unchanged from the previous year.

Wholesale sales sank 20 percent to 1.13 billion Danish kroner ($175.1 million).

In the third quarter, 25 concept stores closed. Franchisee takeovers in the U.K. boosted the number of Pandora-owned concept stores by six.

Pandora expects a net permanent closure of 50 stores in 2020, as previously announced.

Online sales were strong, totaling 841 million Danish kroner ($132.3 million), growing 89 percent year-over-year and accounting for 21 percent of total revenue.

Pandora said its online conversation rate improved, highlighting triple-digit growth in its online store in the U.K. in particular.

In the United States, Q3 revenue totaled 901 million Danish kroner ($141.7 million), up 4 percent year-over-year.

In the first nine months of the year, U.S. revenue has dropped 13 percent to 2.52 billion Danish kroner ($396.8 million)

Pandora said its performance in the U.S. market was strong, with online sales making up for reduced operating hours in most of its physical stores.

In the U.S., more than 275 stores offer a “click-and-collect” option.

“Traffic into Pandora stores was clearly outperforming general mall and jewelry industry traffic, driven by successful efforts in the reopening phase,” said Pandora, giving credit to its data-driven marketing initiatives that have allowed for greater personalization.

Looking ahead, Pandora raised its full-year guidance last month, expecting organic sales to fall 14 to 17 percent.

While Pandora did not change its guidance when reporting Q3 results Tuesday, it did note that
its prediction presumed there would be no major lockdowns and that less than 10 percent of its physical stores would be closed due to COVID-19.

Pandora now expects 18 percent of its stores to be closed in November, with 24 percent of the network open but with reduced hours.

All Pandora stores in the U.K, France and Belgium are, or will be, temporarily closed.

“We are now facing a period with new lockdowns, but we are prepared to navigate through the heightened uncertainty, and we have the financial strength to sustain a prolonged period with lockdowns,” CEO Alexander Lacik said.
Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

Dunkelberger’s Fine Jewelry
IndependentsJun 05, 2026
Pennsylvania Jewelry Store To Close After 79 Years

Jim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.

Stock image of a person shopping at the grocery store
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows

When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

Rebel Jewelry Tunnel Charm
CollectionsJun 05, 2026
Rebel Jewelry’s Charm Symbolizes Perseverance for Pride Month

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Three gold rings set with yellow- and brown-hued diamonds
SourcingJun 05, 2026
State of Diamonds: The Way Forward for Natural Diamonds

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Weekly QuizJun 05, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
A Marvelous Journey: The Collection of Maurice Tempelsman
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to Auction

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

Dakota Badia and Nancy Badia
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in Aspen

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

AGS at Peter Yantzer Building dedication
MajorsJun 04, 2026
AGS Honors Late Peter Yantzer, Holds Time Capsule Ceremony

The organization also announced its international board of directors for the 2026-2027 term.

Neiman Marcus downtown Dallas store
MajorsJun 04, 2026
Neiman Marcus’ Downtown Dallas Store to Close in September

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

The Retail Smiths founder and National Jeweler columnist Peter Smith
ColumnistsJun 03, 2026
Peter Smith: When Top Talent Leaves and What It Says About You

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

Screenshot of the Tracr website homepage
GradingJun 03, 2026
GIA’s Tracr Investment Is First Step Toward Industry-Owned Platform

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The 1916 Company Coast to Coast Roadshow
WatchesJun 03, 2026
The 1916 Company Taking Pre-Owned Rolexes on the Road, Again

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

Jessica Alba in Gabriel & Co. campaign
IndependentsJun 03, 2026
Jessica Alba Is the New Face of Gabriel & Co.

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.

Anna Maccieri Rossi Ora Wood Sunrise Cuff, Marie Lichtenberg High Jewelry Bandana, Anna Maccieri Rossi Carpe Diem Pendant
TrendsJun 03, 2026
State of Design: Only the Innovative Will Survive

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

Dr. Akinwumi Adesina, chairperson of the Diamonds for Development Fund
SourcingJun 02, 2026
Leader Appointed for Botswana’s Diamonds for Development Fund

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

James Marks
WatchesJun 02, 2026
Watch Industry Veteran James Marks Joins Sotheby’s

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

Sothebys 10-carat blue diamond, 120 carat Harry Winston diamond necklace
AuctionsJun 02, 2026
Sotheby’s to Auction 10-Carat Blue Diamond, 1960s Harry Winston Necklace

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

People shopping in a jewelry store
IndependentsJun 02, 2026
State of Retail: 6 Things Retailers Should Know About Consumers Today

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

Zahn-Z Big Zaha Art Deco Ring
Events & AwardsJun 01, 2026
Design Atelier Brands Have a Big Night at Emotional Couture Design Awards

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

Rapaport's rebranding
SourcingJun 01, 2026
RapNet Rebranding as Rapaport Trade

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

Gemfields emeralds
SourcingJun 01, 2026
Gemfields’ Higher-Quality Emerald Auction Achieves $26.8M

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

Cultus Artem River of Heaven Necklace
CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ Desert

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

Sean Dunn, Amy Greenberg, Elise Greenberg, Coleman Clark, Mitchell Clark
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame Inductees

This year’s inductees include second-, third-, and fourth-generation jewelers.

Jesse Itzler
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote Speaker

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

JCK Rocks Nelly Graphic
Events & AwardsMay 28, 2026
JCK Rocks To Ride With Nelly

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

A screen shot of The Clear Cut's website
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy