SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain SaysBain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.
FinancialsJan 16, 2020
Online Sales Drive Holiday Season Growth for Signet
The retailer has upped the number of stores it plans to close from 150 to 165.
A handful of the charms and necklaces available in the new Marilyn Monroe collection, which is sold at Zales stores. Both Zales and Marilyn Monroe were bright spots for Signet Jewelers this holiday season.
Akron, Ohio—The largest player in the jewelry industry recorded growth in comparable sales over the holiday season, fueled mainly by a double-digit increase in online sales.
Signet Jewelers Ltd. reported Thursday morning that in the nine-week period ended Jan. 4, total same-store sales inched up 1.6 percent, with comps in North America rising a full 2 percent.
Online sales are what drove the increase.
E-commerce sales reached $252.3 million, up 14 percent year-over-year, while comps at Signet’s brick-and-mortar stores in the U.K. and North America were essentially flat.
The payment plan participation rate, including both credit and leasing sales, declined year-over-year.
Signet said in April it planned to close 150 physical locations this fiscal year, which ends on Feb. 1.
That number has since increased to 165, with 38 stores opening for a net store reduction of 115.
Out of Signet’s traditional brick-and-mortar banners, Piercing Pagoda (comps up 7 percent), Zales (comps up 5 percent) and Canadian chain Peoples (comps up 5 percent) were the top performers.
Sales at Kay were flat, while Jared the Galleria of Jewelry saw comps slip 4 percent, and Signet’s regional banners recorded a 10 percent drop in same-store sales.
James Allen, which started as an online-only retailer but now has a couple physical locations, saw sales increase 27 percent.
Category-wise, Signet sold more bridal and fashion jewelry—lines like Neil Lane and Adrianna Papell bridal, the new Marilyn Monroe collection and Love + Be Loved—on the back of new product, while sales of beads and watches declined.
The company declined to comment on the performance of lab-grown diamonds, which it just started carrying in all its major U.S. stores this year, over the holiday season.
The number of transactions was up, while the average transaction value was flat.
Commenting on the company’s holiday season results, CEO Gina Drosos said: “We delivered holiday same-store sales growth ahead of guidance as we continued to implement year two of our ‘Path to Brilliance’ transformation.
“Product newness, investments in our digital capabilities and more targeted marketing campaigns drove both e-commerce and brick-and-mortar growth in North America.”
The retailer is increasing its financial guidance for the fiscal year to a same-store sales increase of 0.1 percent, with total sales reaching $6.1 billion.
Previously, Signet had forecast that same-store sales would decline as much as 2 percent.
Editors' Picks
Sponsored by
More on Financials
The Latest
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard MuseumThe exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.
Weekly QuizJul 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino StoreThe jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New YorkThe watch company will design, manufacture, and distribute Kate Spade New York watches.
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is FruitfulThe “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New BoutiqueIt’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.
Events & AwardsJul 22, 2026
NY Now Returns in August Under New OwnershipThe show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald AcquisitionFormer Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches MetamorphosizeThe 12-piece capsule collection transforms from brooches to pendants.
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De BeersA Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones ExemptThe new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High JewelryThe collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.
MajorsJul 20, 2026
Krista Collins Walters Promoted to Publisher of InstoreShe will also take on the role of vice president of jewelry for SmartWork Media, a newly created position.
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 EventOrganizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ CampaignWoodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.
SourcingJul 17, 2026
U.K. Woman Pays £5 for £15K Diamond Ring at Car Boot SaleA WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens MemoirThe founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.
