“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.
Baselworld, SIHH to Synchronize Dates in 2020
The Swiss watch trade shows will run back-to-back through at least 2024.

Basel/Geneva, Switzerland—The Salon International de la Haute Horlogerie (SIHH) and Baselworld, two major events in the watch industry, have agreed to coordinate their dates beginning in 2020.
That year, SIHH will be held from April 26 to 29 in Geneva, Switzerland, followed immediately by Baselworld from April 30 to May 5 in Basel.
Show organizers said the dates have been synchronized so far until 2024.
Traditionally, the two shows were held back-to-back, but in the last decade, occurred months apart: SIHH in January and Baselworld in March.
For 2019, the show dates will stay as is; SIHH will run from Jan. 14 to 17 and Baselworld will run from March 21 to 26.
The announcement means that watch professionals, press and buyers no longer have to travel to Switzerland twice to attend both events.
“Our two events have always been different, yet complementary. Resyncing with Baselworld will further confirm Switzerland as the foremost destination for watchmaking in the world,” said Fabienne Lupo, president and managing director of the Fondation de la Haute Horlogerie, which organizes SIHH. “This is something we welcome wholeheartedly, as it is in the interests of all.”
Baselworld Managing Director Michel Loris-Melikoff added, “Baselworld and the SIHH are working for the industry and its clients. We have sought dialogue with the SIHH and together have found a solution, which benefits visitors, the media and the entire watchmaking industry enormously. This partnership between the two most prominent exhibitions in the industry represents a major breakthrough for the future.”
Both shows have been facing challenges of late.
Both Richard Mille and Audemars Piguet announced in September that 2019 will be their final year exhibiting at the SIHH trade show.
Baselworld also has seen exhibitors pull out—most notably, major player Swatch Group—and undergone some management changes. Show organizers have been attempting to make changes to please exhibitors, such as the hotel partner program it announced this fall.
The Latest

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

Six new retail businesses were selected for the 2025 program, which began in January.

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.


Sponsored by the Gemological Institute of America

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

The company failed to file its quarterly reports in a timely manner.

The organization also announced its board of directors.

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.