MajorsNov 10, 2025
Jewelers Focus on Love, Joy In 2025 Holiday Campaigns Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.
SurveysMar 03, 2017
10 Retail Trends Expected to Dominate 2017
In its latest market brief, Synchrony Financial predicted that technology and convenience will drive the segment this year.
New York--Technology’s influence is so strong in today’s world that it is starting to drive trends rather than just being a response to them.
In retail, it’s playing an equally large part as many of the trends that are shaping the market seem to be a confluence between the consumer behavior and tech.
Here are the 10 trends that will drive retail according to Synchrony Financial and what they mean for retailers.
1. Interactive shopping experiences. There’s a lot of research that shows that not only do consumers value experiences over owning things, but they will pay a premium for the experiences they think are worth it. This spans all income groups and generations.
The most innovative retailers are leveraging this trend to get consumers into stores by transforming stores into experiences themselves. Think Williams Sonoma with its in-store cooking classes and REI with its rock climbing walls.
Offering these kinds of experiences entice the consumer to stay in the store longer, browse more and feel more connected to the brand.
2. Augmented and virtual reality. Brands in all consumer product categories are using virtual reality for advertising purposes, not only for 360-degree and 3-D videos, but also for content creation with immersive storytelling and product demonstrations to help consumers experience the products in a way they wouldn’t have before.
A great example of how a virtual reality app can create excitement and engagement is the über- popular Pokémon Go game.
3. Healthy living. Consumer spending on healthy living goods continues to grow.
The Organic Trade Association said consumer demand for organic food has grown by double digits almost every year since the 1990s. Meanwhile, the number of gyms, health clubs and fitness clubs has grown over the past five years while sales for products related to the segment have grown and athleisure has drastically expanded as an apparel category.
4. The “robot invasion.” While not something quite as dramatic as what you might see in the movies, robots have quietly been making their way into the retail segment, mainly in the areas of logistics and customer service.
Some retailers also have brought robots and artificial intelligence into the store, where they have been used to identify products, retrieve items in the warehouse for shoppers and instantly order products.
Target, for example, recently started testing Tally, a robot that travels through the aisles and takes inventory.
5. “Socializing” between brands and consumers.
The two talk via social media, and this communication has become as natural as connecting with friends on the same networks.
In Synchrony’s 2016 Digital Study, the company found that about half of those surveyed said they have purchased a product as a result of social media, compared with only about a third in 2015. The content that makes an emotional connection to the brand, offering a break from sales posts, is the most successful.
6. The ship-to-store option. The concept of ordering an item online and having it shipped to a store benefits both consumers and retailers, Synchrony said.
It saves consumers on shipping charges and the time it takes to browse through aisles for the product they want while retailers are able to drive traffic into their store where customers are likely to pick up other items.
It also gives the retailer the opportunity to fulfill the order from store inventory when available, eliminating additional transportation costs.
7. A new purchase channel: “conversational” commerce. With the launch of the Amazon Echo, a new channel of interaction for consumers was opened--the voice channel. Consumers can order directly from it simply by speaking to Alexa, the “brain” behind the Echo.
Now Google is getting into the game with development of the Google Home software. Even though this technology still is cutting edge, more retailers might also develop voice-based functionality for purchases as it becomes more widely adopted.
8. Partnerships and pop-ups. New retail models have sprung up as retailers look to innovate in the form of shop-in-shops and pop-up shops. They have become ubiquitous in all segments of the market and offer the opportunity for greater reach and to attract new consumers at a lower cost.
For retailers who want to test it out with a low cost and quick concept, partnering with other retailers or setting up a pop-up shop might be the best way to do so.
9. The emergence of a cashless society. Cash is no longer king. The movement started with credit and debit cards and continues today as new technologies take hold.
Though mobile wallets (such as Apple Pay and Samsung Pay) have been around for a few years now, consumer awareness has just started skyrocketing within the past year or so--it’s up from 55 percent in 2015 to 81 percent last year. Regular use is expected to increase again in 2017 as more retailers adjust their point-of-sale systems to accept the tech.
The benefit of a cashless society is not only ease and convenience for consumers, Synchrony said, but also for retailers, offering not only a seamless point-of-sale experience that speeds up checkout but also customized promotions and personalized marketing.
10. The Internet of Things. What is the Internet of Things? It’s the network of physical objects, like devices, buildings, etc., that are embedded with electronics, software, sensors and network connectivity, enabling them to collect and exchange data.
The tech behind it allows consumers to buy whatever they want, whenever they want.
The benefit for merchants in the Internet of Things is that more data is collected in more places, which can provide great insights into consumer behaviors, market trends, buying pattern and engagement, allowing for more personal interactions and offers.
In Synchrony’s 2016 Digital Study, the company found that about half of those surveyed said they have purchased a product as a result of social media, compared with only about a third in 2015. The content that makes an emotional connection to the brand, offering a break from sales posts, is the most successful.
6. The ship-to-store option. The concept of ordering an item online and having it shipped to a store benefits both consumers and retailers, Synchrony said.
It saves consumers on shipping charges and the time it takes to browse through aisles for the product they want while retailers are able to drive traffic into their store where customers are likely to pick up other items.
It also gives the retailer the opportunity to fulfill the order from store inventory when available, eliminating additional transportation costs.
7. A new purchase channel: “conversational” commerce. With the launch of the Amazon Echo, a new channel of interaction for consumers was opened--the voice channel. Consumers can order directly from it simply by speaking to Alexa, the “brain” behind the Echo.
Now Google is getting into the game with development of the Google Home software. Even though this technology still is cutting edge, more retailers might also develop voice-based functionality for purchases as it becomes more widely adopted.
8. Partnerships and pop-ups. New retail models have sprung up as retailers look to innovate in the form of shop-in-shops and pop-up shops. They have become ubiquitous in all segments of the market and offer the opportunity for greater reach and to attract new consumers at a lower cost.
For retailers who want to test it out with a low cost and quick concept, partnering with other retailers or setting up a pop-up shop might be the best way to do so.
9. The emergence of a cashless society. Cash is no longer king. The movement started with credit and debit cards and continues today as new technologies take hold.
Though mobile wallets (such as Apple Pay and Samsung Pay) have been around for a few years now, consumer awareness has just started skyrocketing within the past year or so--it’s up from 55 percent in 2015 to 81 percent last year. Regular use is expected to increase again in 2017 as more retailers adjust their point-of-sale systems to accept the tech.
The benefit of a cashless society is not only ease and convenience for consumers, Synchrony said, but also for retailers, offering not only a seamless point-of-sale experience that speeds up checkout but also customized promotions and personalized marketing.
10. The Internet of Things. What is the Internet of Things? It’s the network of physical objects, like devices, buildings, etc., that are embedded with electronics, software, sensors and network connectivity, enabling them to collect and exchange data.
The tech behind it allows consumers to buy whatever they want, whenever they want.
The benefit for merchants in the Internet of Things is that more data is collected in more places, which can provide great insights into consumer behaviors, market trends, buying pattern and engagement, allowing for more personal interactions and offers.
More on Surveys
The Latest
AuctionsNov 10, 2025
300+ Colored Diamonds Up for Auction at Christie’sLate collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.
Weekly QuizNov 06, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%The retailer also shared an update on the impact of tariffs on watch customers.
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3 De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt StullerStuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold? Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November BirthdaysCitrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleThe family-owned jeweler will open its fourth store in Florida in late 2027.
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board ChairThe trade organization also announced its executive committee and five new directors.
CollectionsNov 03, 2025
Muse’s ‘Have a Heart’ Collab Returns, Now With DDGThe “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online AuctionThe ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
