Surveys

Small Business Optimism Reaches 8-Year High

SurveysDec 13, 2016

Small Business Optimism Reaches 8-Year High

Small business owners are the most optimistic they’ve been since January 2008 due in large part to expected improvements in finances in the year ahead.


San Francisco--Small business owners are the most optimistic they’ve been since the recession started, according to a recent study from Wells Fargo and Gallup.

In the quarterly Small Business Index survey, Wells Fargo and Gallup question small business owners across the nation in order to gauge their perceptions of their present situation and future expectations for the next 12 months in six key areas: financial situation, cash flow, revenues, capital spending allocation, hiring and credit availability. The answers then are used to calculate the overall index score.

Wells Fargo and Gallup conducted the most recent survey from Nov. 11 to 17, finding that the overall index had increased to 80 in November. This is a 12-point increase compared with July and a 26-point increased compared with a year ago, and marks the highest optimism reading since January 2008.

It also represents the largest quarterly increase in the index in a year.

Wells Fargo said a major driver behind the optimism is how business owners feel about the year ahead; 45 percent indicated that they expect the operating environment to be better for business in 2017.

Many of the small business owners surveyed also said they expect their finances to improve next year.

Other key findings from the study are as follows.
• More than half (58 percent) expect revenue to increase a little or a lot in the next 12 months, up from the 48 percent who said the same thing in July.
• Meanwhile, 70 percent believe their cash flow will be somewhat or very good in the next 12 months. This is up from 65 percent in July.
• More than one-third (35 percent) said they plan to increase capital spending a lot or a little.
• Thirty-six percent expect the number of jobs at their company to increase a little or a lot over the next year. Wells Fargo said this is the highest reading for this factor in the 13-year history of the survey.

In the survey, small business owners also were asked about their priorities for President-elect Donald Trump and the incoming Congress.

Eighty-one percent of small business owners said they wanted them to focus on changes to the tax code, tax regulation and tax rates for small businesses. Other top issues include actions relating to healthcare and the current healthcare law (76 percent), overall action on government regulations impacting small business owners (70 percent), and actions that could
impact oil prices or energy costs (59 percent).

When asked what the new administration could do to help small businesses grow, 90 percent said improving the economy overall was at the top, followed by reducing taxes on small businesses (81 percent) and simplifying the tax code as it pertains to small businesses (78 percent).

Slightly more than half (51 percent) of small business owners think that the new president and Congress will take actions next year to make their businesses better off, while 17 percent think their businesses will be worse off and 26 percent think their actions will have no effect.

These results are similar to what National Jeweler/Jewelers of America found in its latest Business Pulse survey, which focused on the election.

Consumer confidence
In addition to the surge in optimism among small business owners, the University of Michigan’s Index of Consumer Sentiment also showed that consumer confidence has skyrocketed following the election.

In early December, consumer confidence climbed to 98 on the index, just one-tenth of a point below the 2015 peak, which was the highest level since the start of 2004. The university said this was largely due to consumers’ initial reactions to Trump’s victory.

The university also said in its results that when asked what news they had heard of recent economic developments, “more consumers spontaneously mentioned the expected positive impact of new economic policies than ever before recorded in the long history of the surveys.”

Though just as many offered negative opinions about prospective economic policies, the frequency of those negative references was less than half their prior peak levels, whereas positive references were about twice their prior peak.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Tiffany & Co. Mother’s Day email opt out
MajorsApr 29, 2026
The Thought Process Behind the Mother's Day Email Opt-Out

Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.

Dick Abbott
IndependentsApr 29, 2026
Dick Abbott to Retire From The Edge

The Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.

The Venetia Diamond Mine in South Africa
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’

De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.

Antique Jewelry & Watch Show
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las Vegas

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

John Wayne Signet Ring
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's Ring

A signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.

Weekly QuizApr 23, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Stock image of money
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect

Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.

Gregory's Jewelers storefront
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the Torch

The owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.

lvajws image 1.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Doug Hucker
SourcingApr 28, 2026
Doug Hucker Retires From ICA

The colored gemstone industry leader is heading into retirement after four years as the association’s CEO.

Natural Diamond Council Chief Marketing Officer Susie Dewey
SourcingApr 28, 2026
NDC Hires Tapestry Exec to Head Global Marketing

Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.

The Ocean Dream diamond
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’s

The largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.

Smart Age Solutions CEO and National Jeweler columnist Emmanuel Raheb
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an Afterthought

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

Longnecker Jewelry storefront
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 Years

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

Jeff Corey
MajorsApr 27, 2026
JBT Re-Elects Jeff Corey as Board Chair

The trade organization, which held its annual elections earlier this year, also added five new board members.

TwentyFour Vault Locket
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual Vault

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

Hamptons Jewelry Show exhibitors Maison Mèrenor, Jochen Leën, Studio Javo
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in July

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

Photos from Day’s Jewelers 2025 Mother’s Day campaign
IndependentsApr 23, 2026
Meet the Real Moms of Day’s Jewelers

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

National Jeweler - Supplier Bulletin - April 2026 - JMSS Graphic.jpg
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value Goods

Sponsored by Jewelers Mutual

Woman wearing Charles & Colvard lab grown diamond jewelry
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5M

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

John Jacob Astor IV’s Titanic pocket watch and a gold pencil case
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1M

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.

Adam Neeley Dali Garden Collection Eyris Ring
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s Garden

The “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.

Natalie Feanny
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying Director

Natalie Feanny has been appointed to the role.

Stock image of a gavel and books
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American Jewelry

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Roberta Flack: Style, Art, & Music Auction Bulgari Collar
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for Auction

Julien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.

Rachel King and The Tudor Heart book cover
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’

Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.

Henry Kessler, Vance Kessler, Alex Kessler, and Daniel Kessler of Sy Kessler Sales Inc.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas

The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.

Chanel Coco Game Haute Horlogerie Chessboard
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch Collection

Gabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy