Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
Jay Siskin, a Respected Industry Figure Known for His Smile, Dies at 70
Husband of designer Penny Preville and president of the company that bears her name, Siskin passed away Nov. 15 after a brief battle with liver cancer.

New York—Jay Brian Siskin, husband of designer Penny Preville and president of the jewelry company that bears her name, died Nov. 15 after battling liver cancer for several months.
He was 70.
Siskin was born Jan. 24, 1950.
He was involved in the business side of Penny Preville essentially since the company’s launch, working for years alongside Penny, who started designing with feathers and beads in the 1970s before graduating to fine materials in the ‘80s.
Over the years, the two built up the business together and, along the way, had two sons and, later, five grandchildren.
At the time of his death, Siskin was president of Penny Preville while the couple’s eldest son, Skyler Siskin, serves as executive vice president.
Siskin was a respected figure in the jewelry industry who was known for his kindness, generosity, larger-than-life personality and ever-present smile.
He also was a beloved husband, father, grandfather and friend who loved making people smile.
Outside of work, Siskin enjoyed golf, meditation, the arts and making meaningful connections.
The Penny Preville team announced his passing in a statement shared with the industry on Tuesday evening.
“Jay touched so many lives and meant so much to all of us,” the team wrote. “We will always love and miss him more than words can express. His life and memory will be forever cherished and live on in all of our hearts.”
Siskin is survived by his wife, Penny; sons, Skyler (Mara) and Derek (Ali); sister, Susan; stepsiblings Lynda and Lee; mother-in-law, Joyce; and grandchildren, Brendon, Cameron, Cole, Mylo and Freddy; and many cousins, nieces, nephews and friends.
He was preceded in death by his parents, Betty and Sam, and his stepsister, Mitzi.
Funeral services are scheduled to take place this coming Friday, Nov. 20, at 11 a.m. EST in Great Neck, New York.
They can be viewed online via this link. (The video image will not appear until the service starts.)
In lieu of flowers, donations can be made to the Perlmutter Cancer Center at NYU Langone and/or to Calvary Hospital.
The Latest

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Ella Blum was appointed to the newly created role.


Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges brings two decades of experience to the role.

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.

The program recognizes rising professionals in the jewelry industry.

A new lifestyle section and a watch showcase have been added to this year’s event.

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.





















