The New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”
Coach’s Corner: A Call for Togetherness
Columnist Pat Henneberry shares her thoughts on how members of the jewelry industry can support each other during these difficult times.

I was with my mom in Iowa when the virus took over and decided to ride this out with her, and I’m so happy I did. It’s always a gift to get to spend time with my mom.
I’ve heard about people checking on their elderly neighbors, or going to stores to buy supplies for people who can’t get out.
This makes me hopeful, and it makes me wonder if it’s possible that this global timeout could create an opportunity for a jewelry industry reset.
I’ve never been through a global pandemic and I am warned that pandemics could create the opposite instinct—fear, anger, hoarding toilet paper, aloofness and selfishness.
What is clear is that there are a lot of unknowns and it could go either way, depending on the courage of character we will summon in the days and months ahead.
I know this to be true—our industry will survive!
As an industry, jewelry has had to survive a lot more than most industries. We’ve endured so many ups and downs in the 30-plus years I’ve been in it.
As long as we help each other and understand the needs of our industry, I know we will get through this.
When most of us think of wellness, we often think of it as a personal effort, not something we experience together (and, no, I don’t count my spin classes as a form of social wellness).
Similarly, when we measure our businesses, it’s also from a singular perspective, asking ourselves, “How many sales did we do today?”
Instead, we should ask ourselves, “How we are growing and evolving as a collective jewelry industry? What are we doing for our fellow jewelers, our customers and our vendors?”
What if we replace the “I” with “us”?
What if we begin to look at our jewelry industry wellness as a shared responsibility, a shared experience?
Maybe, for example, it’s time to jump on the Women’s Jewelry Association conversation site and see if you can answer questions, or to mentor someone at AGS or GIA.
Maybe it’s time you share your experiences with others who could learn from you.
When was the last time you picked up the phone and had a meaningful conversation with another jeweler in your buying group, or a vendor from whom you always learn something new?
How can we come together in small ways, even without AGS Conclave and a postponed JCK Las Vegas show?
Today, I’m going to reach out to people I know in our industry to offer help and check in on some friends. It should be standard practice, one that builds community and heals our industry.
I believe it’s our challenge, our responsibility and our gift to help one another and help this amazing global jewelry industry we are all a part of.
Please feel free to reach out to me if there anything I can do for you.
Please stay safe. I pray for our industry, and our families.
And, above all, don’t forget to have hope, which is easy to lose in times like these. Hope is there and we will get through this together.
Below are a few sites I thought I’d share with you if you find yourself needing to fill an extra hour or two in your week.
Be a lifelong learner with me and teach yourself something new.
* Take a virtual tour of the National Museum of Natural History in Washington, D.C., the Louvre in Paris, and more.
* Take a tour of a national park from your home.
* Peek in on the livestream of eagles from the Decorah Trout Hatchery in Decorah, Iowa. I promise once you start watching these eagles sitting on their nest of eggs, you won’t stop.
* Explore is one of my favorites. Watch livestreams of pandas or puppy seals in the ocean.
* Watch one TED Talk a day. You will get lost in great talks!
The Latest

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Participants who attend any three Rings of Strength events will be awarded a special medal.


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The counterfeit Van Cleef & Arpels jewels would have been worth more than $30 million if genuine.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The MJSA Mentor & Apprenticeship Program received the Registered Apprenticeship Program designation by the U.S. Department of Labor.

Casio executive and watch enthusiast Masaki Obu is the new general manager of its U.S. timepiece division.

Barabash, Verragio’s client relations representative, was a vital member of the team and is remembered as being warm and full of life.

Originally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.

Allison-Kaufman has received the honor for the fourth year in a row.

The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.

Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.

Its investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.

Nicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.

Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.

Longtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.

The full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.

Model Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.

The board elected 9 new directors at its recent ICA Congress in Brazil.

Three winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.

JD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.

The new inventory, all untreated, features vibrant hues and unique bicolor combinations.

Acquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.

President Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.