Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.
IndependentsMay 02, 2016
Greenwich Jewelers Adds a ‘St.’
The New York City retailer is now called Greenwich St. Jewelers and has a new website as well, all in honor of its 40th anniversary.
Jennifer Gandia, left, runs Greenwich St. Jewelers with her sister, Christina Gandia Gambale. The pair took over the store from their parents, Carl and Milly Gandia.
New York--Downtown New York City retailer Greenwich Jewelers has a new name and website, all in honor of its 40th anniversary.
Due to its origins on Manhattan’s Greenwich Street, the store is now called Greenwich St. Jewelers, and has a fresh logo and packaging to go along with its new moniker.
“Our parents, Carl and Milly Gandia, opened the store in 1976 and only changed the store’s location after the attacks of Sept. 11, 2001, when structural damage to their building led to a move onto nearby Trinity Place,” said Jennifer Gandia, who now co-owns the store with her sister, Christina Gandia Gambale. “The new name honors our roots as a downtown New York City retail brand. But the rebranding also conveys how we have evolved into a 21st century store.”
The Gandias worked with a New York City branding agency, Established, to create a new Greenwich St. Jewelers logo with a chiseled, artisanal look that was designed to celebrate modern jewelry shoppers’ embrace of handcraft and custom design, both of which the store offers.
The new logo also plays well in online usage, the store’s owners said, as it will be seen as “G.St” for today’s mobile shoppers and social media followers.
Along with the logo, Greenwich St. Jewelers adopted a new, custom dark-blue brand color, with the logo appearing in rose gold whenever possible. The new colors and logo will appear in-store, online, and on the store’s new boxes and bags.
Jennifer Gandia and Christina Gandia Gambale, who took over the business from their parents after earlier careers in fashion marketing and finance, respectively, were among the early adopters of online sales in jewelry. As a result, their website redesign is their fourth in-depth response to changing online shopping patterns in the past 10 years.
“We’ve learned what web-surfing consumers want and what drives them crazy, and we’ve committed to offering them a simple and straightforward shopping experience online, which reflects current best practices,” Christina Gandia Gambale said.
“We take an intimate and personal approach to helping our clients select jewelry that reflects 21st century shoppers’ diverse interests in fashion, design, style and art,” added Jennifer Gandia. “Our selections range from classic to contemporary to truly avant-garde.”
Greenwich St. Jewelers also has launched a new service,
Editors' Picks
Sponsored by
G.St Brilliant, which adds additional annual care specifically for their customers’ engagement rings: prong re-tipping, stone tightening, and restoration of finishes and plating.
More on Independents
The Latest
SourcingApr 28, 2026
Doug Hucker Retires From ICAThe colored gemstone industry leader is heading into retirement after four years as the association’s CEO.
SourcingApr 28, 2026
NDC Hires Tapestry Exec to Head Global Marketing Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’sThe largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.
Weekly QuizApr 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an AfterthoughtEmmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.
MajorsApr 27, 2026
JBT Re-Elects Jeff Corey as Board ChairThe trade organization, which held its annual elections earlier this year, also added five new board members.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s GardenThe “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
