MajorsNov 10, 2025
Jewelers Focus on Love, Joy In 2025 Holiday Campaigns Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.
IndependentsMay 02, 2016
Greenwich Jewelers Adds a ‘St.’
The New York City retailer is now called Greenwich St. Jewelers and has a new website as well, all in honor of its 40th anniversary.
Jennifer Gandia, left, runs Greenwich St. Jewelers with her sister, Christina Gandia Gambale. The pair took over the store from their parents, Carl and Milly Gandia.
New York--Downtown New York City retailer Greenwich Jewelers has a new name and website, all in honor of its 40th anniversary.
Due to its origins on Manhattan’s Greenwich Street, the store is now called Greenwich St. Jewelers, and has a fresh logo and packaging to go along with its new moniker.
“Our parents, Carl and Milly Gandia, opened the store in 1976 and only changed the store’s location after the attacks of Sept. 11, 2001, when structural damage to their building led to a move onto nearby Trinity Place,” said Jennifer Gandia, who now co-owns the store with her sister, Christina Gandia Gambale. “The new name honors our roots as a downtown New York City retail brand. But the rebranding also conveys how we have evolved into a 21st century store.”
The Gandias worked with a New York City branding agency, Established, to create a new Greenwich St. Jewelers logo with a chiseled, artisanal look that was designed to celebrate modern jewelry shoppers’ embrace of handcraft and custom design, both of which the store offers.
The new logo also plays well in online usage, the store’s owners said, as it will be seen as “G.St” for today’s mobile shoppers and social media followers.
Along with the logo, Greenwich St. Jewelers adopted a new, custom dark-blue brand color, with the logo appearing in rose gold whenever possible. The new colors and logo will appear in-store, online, and on the store’s new boxes and bags.
Jennifer Gandia and Christina Gandia Gambale, who took over the business from their parents after earlier careers in fashion marketing and finance, respectively, were among the early adopters of online sales in jewelry. As a result, their website redesign is their fourth in-depth response to changing online shopping patterns in the past 10 years.
“We’ve learned what web-surfing consumers want and what drives them crazy, and we’ve committed to offering them a simple and straightforward shopping experience online, which reflects current best practices,” Christina Gandia Gambale said.
“We take an intimate and personal approach to helping our clients select jewelry that reflects 21st century shoppers’ diverse interests in fashion, design, style and art,” added Jennifer Gandia. “Our selections range from classic to contemporary to truly avant-garde.”
Greenwich St. Jewelers also has launched a new service,
G.St Brilliant, which adds additional annual care specifically for their customers’ engagement rings: prong re-tipping, stone tightening, and restoration of finishes and plating.
More on Independents
The Latest
SurveysNov 10, 2025
5 Things Retailers Should Know About Holiday Shoppers This YearThe National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.
AuctionsNov 10, 2025
300+ Colored Diamonds Up for Auction at Christie’sLate collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.
Weekly QuizNov 06, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%The retailer also shared an update on the impact of tariffs on watch customers.
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3 De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt StullerStuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold? Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November BirthdaysCitrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleThe family-owned jeweler will open its fourth store in Florida in late 2027.
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board ChairThe trade organization also announced its executive committee and five new directors.
CollectionsNov 03, 2025
Muse’s ‘Have a Heart’ Collab Returns, Now With DDGThe “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online AuctionThe ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
Supplier BulletinOct 30, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
