The California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
Boucheron’s Latest High Jewelry Collection Is an Ode to Art Deco
It draws parallels between today and a past era when gender roles also were evolving, with pieces intended for both women and men.

Like in the modern era, gender roles were evolving a century ago.
Flappers were abandoning corsets and other oppressive clothing for silhouettes previously considered more masculine, like dresses that showed no hint of a woman’s waist.
In the 1920s, a Parisian woman’s uniform might have centered on high-waisted pants, plunging necklines, long necklaces and short hair, Boucheron noted.
It was this style evolution that lured Creative Director Claire Choisne into the Boucheron archives, channeling the spirit of this modern woman through the maison’s rich archive of Art Deco-era pieces.
Choisne found parallels between attitudes a century ago and today’s evolving gender roles, in which it has become a style statement for a man to don a pearl necklace.
The cultural epitome of this boundaryless, and infinitely more fun, approach to men’s fashion is Harry Styles’ Vogue editorial last year in which he wore a Gucci jacket and dress on the magazine’s cover.
Translating this current evolution into a high jewelry collection, Boucheron created a long white gold necklace inspired by a tie, with a detachable brooch featuring an 8.02-carat emerald with onyx and black lacquer. The piece is meant to be worn by either gender, as a tie, necklace, pendant or brooch.
Providing a more approachable and lighthearted attitude to haute joaillerie is a diamond chevron-pattern jewel set on a ribbon. Its suggested uses include as a belt with a man’s tuxedo, as a headband or choker for a woman, or as a set of two unisex bracelets.
Convertible and Art Deco are the themes throughout the collection, which features emeralds as pops of color against a white gold, white diamond and black onyx and lacquer backdrop.
Highlights include a sliding, adjustable Y-necklace with white diamond chevron pattern, adorned with dangling 61.35-carat Zambian emerald drop (pictured at top of article, left), and a graphic descending rock crystal and emerald necklace.
See the collection below.
The Latest

The deadline to apply is Nov. 13.

The auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.

Submit your pieces for a chance to win in this year's competition.

Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.


Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.

The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Nelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.

Cat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.

Arnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.

The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.

The stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

Former Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.

The veteran luxury packaging executive was appointed to help the company grow its North American business.

Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).

The labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.

“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.

The “Worn Well” collection is Catbird's take on classic men's jewelry.

This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.

The former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.

The employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.

The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.

General License 104B supersedes General License 104A, which was set to expire on Sept. 1.

The package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.

The new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.






















