The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
Tagua Seeds Take Center Stage in New Collection
Alexandra Mor hopes to help promote the seeds as a luxury material and an alternative to elephant ivory.

New York--Through a new collection, one fine jewelry designer is hoping to promote an alternative for elephant ivory in the luxury space.
Alexandra Mor is celebrating her eponymous brand’s seventh anniversary with the launch of the Tagua Seeds collection this summer.
The off-white tagua seed comes from six species of palm trees commonly found in the humid rainforests of Central and South America.
Since they are seeds that can be harvested without cutting the plant down, they represent a sustainable resource, and they can be drilled, cut, carved and dyed.
Tagua seeds provide an alternative to ivory because they are quite comparable in hardness, color and texture, even garnering the nickname “vegetable ivory.” In fact, in just one year, a single female tagua palm can produce as much “ivory” as an average African elephant can in its lifetime.
The use of tagua seeds in jewelry is not new, but when Mor learned about them and the opportunities they presents as a botanical alternative, she thought her fine jewelry brand could help to draw attention to the material and help to end the killing of elephants for their ivory, and use her “voice in the industry and among collectors to initiate some important conversations about sustainable and mindful luxury,” she told National Jeweler.
The project also helps highlight the positive effects the harvesting and use of tagua seeds can have on the communities where they grow.
In Mor’s jewelry collection, the seeds are paired with black and red Balinese wood, Sumatran pearls, 22-karat yellow gold, diamonds and other gems to create the look. The collection includes earrings, rings, necklaces, bracelets, cuffs and a clutch.
Mor sources the seeds from an Ecuadorian supplier but is looking to expand the outreach to include more areas. The jewelry in the line also highlights the craftsmanship and heritage of Bali, working with local master goldsmiths and carvers there to create the pieces and sourcing some materials from Indonesia.
The collection will be priced between $3,000 and $35,000 retail.
The new line will be unveiled during New York Fashion Week, at Vogue Italia’s annual U.S. Protagonist event scheduled for Sept. 6. Eleven other fine jewelry brands will be present at that event.
After that, Tagua Seeds will be sold online at 1stDibs.com and available to interested retail partners upon request.
Twenty percent of proceeds from the collection will go to an elephant organization, which will be announced soon.
In
(All prices for pieces in the below slideshow are available upon request.)
The Latest

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.


Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.

The event is set for May 16-19 in Detroit, Michigan.

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.

The organization has also announced this year’s slate of judges.

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

The “XO Tacori” collection was designed to blend luxury and accessible pricing.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The winning designs captured the “Radiance” theme.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.