JFC Kicks Off Halloween Costume Challenge
Five dollars buys one vote toward an industry professional you want to see dressed up as a hero, or a villain, this Halloween.

The challenge, which opened Tuesday, asks members of the industry to buy votes for the individual they would most like to see in a costume this Oct. 31, with all the money raised going toward different children’s charities.
Supporters can put votes toward their choice of 10 industry “champions,” including Jewelers of America’s Amanda Gizzi, Alexis Padis of Padis Jewelry, and Brecken and Jonathan Farnsworth of Parle Gems.
The industry professional who has the most votes on Oct. 27 has to dress up as a hero or villain for Halloween; the winner (loser?) decides which costume they will wear.
Each vote is $5, and there is no limit to how many votes can be purchased.
“Buy votes for people you want to see in costume, or to keep friends from spending October 31st in Spandex,” the JFC website states.
The money raised will go to support a variety of causes.
For 100 votes ($500), JFC said it can send two HIV-positive children to Ariel Camps, where they discuss how to disclose their HIV status to their peers, and learn healthy life skills and important lessons about HIV care, support, and treatment.
Other causes include providing an HIV test for a pregnant woman ($5), gifting a duffle bag for a child in foster care ($20), or fulfilling a wish through Make-A-Wish America ($15,000).
“The JFC Halloween Challenge is an important way for us to give the jewelry community the opportunity to support kids in need no matter where they are,” Jewelers for Children Executive Director Sara Murphy told National Jeweler.
“We get to do this really fun thing, and anyone can be a part of it for less than the cost of a cup of coffee. I hope that people join us in supporting the kids and also having a great time together while we do it.”
To view participating industry professionals and to place votes, visit the JFC website. Credit cards are accepted.
Voting closes Oct. 27 at 9 p.m. EST.
The Latest

Fellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.

The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.

Black Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.


The retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.

The eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Vivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.

In addition, a slate of new officers and trustees were appointed to the board.

Witt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.

Laurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.

The man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.

The single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.

Michael Helfer has taken the reins, bringing together two historic Chicago jewelry names.

The guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.

During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.

She is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.

It joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.

The polka dot pattern transcends time and has re-emerged as a trend in jewelry through round-shaped gemstones.

Vanessa Hickman, 49, allegedly sold a diamond bracelet that was mistakenly sent to her home.

Social media experts spoke about protecting brand reputation through behaving mindfully online.

In 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.

The second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.






















