The façade of the flagship, located at 445 Rodeo Drive in Beverly Hills, California, features custom white concrete blocks carved with Pomellato’s “Nudo” motif.
Beverly Hills, Calif.—Pomellato has opened its flagship location on Rodeo Drive, merging the architecture of Los Angeles and Milan through its design.
The flagship, located at 445 Rodeo Drive in Beverly Hills, California, features architectural elements and decorative details by Italian artisans in a design that blends the style of the Golden Age of Hollywood with contemporary Italian craftsmanship.
“This new retail concept represents more than a store design—it’s an expression of Pomellato’s contemporary spirit,” said Sabina Belli, CEO of Pomellato.
“We’ve created a space that honors our Milanese roots while embracing the cosmopolitan nature of our clientele. Every detail, from the hand-painted silk wallcoverings to the hand-cast façade tiles, to our signature door handle that recalls the ‘Iconica’ ring, reflects our commitment to craftsmanship and our belief that luxury should be both innovative and deeply personal.”
Throughout the space, the materials, colors, and shapes reference the aesthetic of the more than 50-year-old jeweler in a concept created by Pomellato’s architecture team in Milan called “Global Attitude.”
The concept blends elements like the oversized entrance doors of Hollywood Regency style houses with the contemporary Mayan aesthetic of Frank Lloyd Wright’s iconic Ennis House and the soft brutalism of Milanese rationalism, said Pomellato.
The façade of the flagship features custom white concrete blocks designed to mirror those used in notable structures like Chicago’s Wrigley Building and New York’s Helmsley Building.
The blocks were hand-cast by Fornace S. Anselmo in Nove, Italy, and carved with the jeweler’s “Nudo” motif.
The interior is decorated with painted and embroidered silk wallpapers inspired by Pomellato’s “Nudo” collection (right) and a Paysage chandelier crafted from Murano glass.
The interior is decorated with various pink hues, as well as “Montenapoleone Red,” Pomellato’s signature shade.
The walls are adorned with eight hand-painted and embroidered silk wallpapers by Misha Milano. These bespoke panels reinterpret age-old silk painting techniques through a contemporary lens, depicting an abstract pattern inspired by "Nudo.”
“Thes concept reimagines the ‘Nudo’ jewel as a suspended wisteria that winds along the wall and dissolves with lightness,” said the sister duo behind Misha Milano.
There is also a Paysage chandelier made of sculptural Murano glass pieces.
It is one of the largest Paysage chandeliers ever created, according to Pomellato.
6:AM Glassworks created the chandelier with hand-cast glass elements featuring unique textures and material depth to enhance light and reflection and colors that echo those used by the jeweler.
Visual artist Nicolò Quirico contributed three works, one of which is seen here, that capture Milan’s architectural soul through photographs printed on collages of vintage book pages.
The store is decorated with art by visual artist Nicolò Quirico. He contributed three pieces that capture Milan’s architectural soul through photographs printed on collages of vintage book pages that were carefully selected and hand-worked for each of the buildings his work depicted.
“The works represent views of Milan that tell of architectural styles from various eras, from the classical marble elements of the Duomo to the geometries of twentieth-century buildings constructed with concrete, steel, and glass … They speak to an ever-evolving city where contemporary life seamlessly balances with historical legacy,” said Quirico.
Meanwhile, the floors feature a palette of pink marble created by Fantini Mosaici, who looked to works by architect Piero Portaluppi for inspiration and used waterjet and milling techniques to create a matte finish on each stone for a velvety appearance.
The types of marble used include Rosalia, Rosa Portogallo in various shades, Light Onyx, Breccia Oniciata Damasco, and Rosso Francia.
The flagship showcases Pomellato’s “Nudo,” “Iconica,” and “Catene” collections, as well as high jewelry offerings in custom-designed showcases that are set into the walls and displayed in stands on marble floors created by Fantini Mosaici.
The new store showcases Pomellato’s “Nudo,” “Iconica,” and “Catene,” as well as its high jewelry pieces.
The jewelry is displayed in custom-designed showcases that blend seamlessly with the architectural elements, the jeweler said.
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“The new Pomellato store concept is a tribute to our brand, expressed in a contemporary style where past and present seamlessly merge,” said Davide Caprioli, head of store design and construction at Pomellato.
“We’ve created a delicate, hushed environment where our jewelry’s stories can truly be heard—stories of design, precious materials, and masterful craftsmanship, all in unmistakable Milanese style.”
The flagship is an LEED Platinum-certified store, marking the jeweler’s commitment to environmental responsibility with the green building certification.
The Rodeo Drive location opened in late September.
