CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ DesertThe “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.
TrendsAug 17, 2016
Color Merchants Goes Branded With Brevani
The jewelry manufacturer is going for a trendier look with the brand’s debut collection, which takes inspiration from the well-known ginkgo leaf.
For Brevani’s launch, Color Merchants debuted the Ginkgo collection, inspired by the look of the well-known leaf. This necklace from the line features 18-karat gold and blue rhodium plating with diamonds.
New York--Longtime jewelry manufacturer Color Merchants is giving itself a trendier, more upscale vibe with a new branded collection.
In its nearly-30-year history, the company has made birthstones and colored gemstone goods its bread and butter, while also recently transitioning into carrying more diamond product.
But when the company started coming out with its Ginkgo collection, they felt that it was more of an artisan, trendier look that offered a statement, and as such they felt it would speak to a more specific clientele and certain type of retailer.
From there, the line spun off on its own to become the Brevani brand, led by the sister-and-brother team of Allison Peck, founder and director of merchandising, and Jordan Peck, director of operations. They work with their parents at Color Merchants, employing the company’s backing and expertise.
“It’s not going to be something that you see in every showcase,” Jordan Peck said. “So with that, we wanted to create a brand behind that, which really stood on its own and had its own unique feel, its own unique look and really drew people to these pieces that we’ve added to it.”
Brevani launched with the Ginkgo collection, taking inspiration from nature in its motifs of the well-known leaf.
An 18-karat gold ring with diamond accents ($3,795)
This necklace features 18-karat gold and blue rhodium plating over 18-karat gold with diamonds ($9,500).
18-karat gold and diamond gingko earrings ($3,495)
A Brevani ring with 18-karat gold, blue rhodium plating and diamonds ($3,795)
A necklace with pearls and diamonds set in 18-karat gold ($3,695)
This gingko ring features amethyst and diamonds in 18-karat gold ($1,249).
Another pair of 18-karat gold and diamond earrings from Brevani ($1,249)
In addition to diamond accents, the collection also uses amethyst, iolite, pink sapphires and rhodolite garnet.
While the jewelry is presented and displayed in 18-karat gold, Brevani makes the line available in 14-karat gold as well. Some pieces also feature a blue rhodium plating over 18-karat gold or mixed metal colors to add bold, trendy looks, while also offering classic pieces to balance out the line.
The feel and look of the brand comes from two who grew up in the industry and have a passion for it, they said.
“It’s something that has really come alive through the development and through the new generation of the industry,” Jordan Peck said.
When asked about what’s next for the brand, the two told National Jeweler that it’s future direction will depend largely on the feedback it gets from retailers with the first collection.
The brand, however, does have a few collections in the works, including a more classic line designed to be a faster seller to be reordered by retailers, Allison Peck said.
She added that it’s likely that higher-end merchandise from Color Merchants eventually will be transitioned over to Brevani to create “one
solid unit,” with the possibility that best-sellers from that could become a collection as well.
Ultimately, though, they are hoping to build the brand to a place where customers are stepping into a store specifically looking for Brevani.
Jordan Peck said, “My vision is walking into a retail store and seeing a Verragio section, a Tacori section and then a Brevani section.”
Ultimately, though, they are hoping to build the brand to a place where customers are stepping into a store specifically looking for Brevani.
Jordan Peck said, “My vision is walking into a retail store and seeing a Verragio section, a Tacori section and then a Brevani section.”
More on Trends
The Latest
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame InducteesThis year’s inductees include second-, third-, and fourth-generation jewelers.
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerThe author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
Events & AwardsMay 28, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.
Weekly QuizMay 28, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design AtelierThese up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
GradingMay 28, 2026
GCAL By Sarine Launches 8X Cushion CutThe lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital PlaybookHigh-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry DesignersThe designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas ScheduleThe trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas ShowThe Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.
Events & AwardsMay 22, 2026
Instore Buys JA New York ShowThe deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ CollectionThe “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out The updated catalog has a newly dedicated section for gift wrapping.
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in PerspectiveEverett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury ShoppersFourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial ScholarshipThe new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.
SourcingMay 21, 2026
Botswana, Angola Join WFDBThe addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting SeniorsThe NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEOFormer Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.
