IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
TrendsAug 17, 2016
Color Merchants Goes Branded With Brevani
The jewelry manufacturer is going for a trendier look with the brand’s debut collection, which takes inspiration from the well-known ginkgo leaf.
For Brevani’s launch, Color Merchants debuted the Ginkgo collection, inspired by the look of the well-known leaf. This necklace from the line features 18-karat gold and blue rhodium plating with diamonds.
New York--Longtime jewelry manufacturer Color Merchants is giving itself a trendier, more upscale vibe with a new branded collection.
In its nearly-30-year history, the company has made birthstones and colored gemstone goods its bread and butter, while also recently transitioning into carrying more diamond product.
But when the company started coming out with its Ginkgo collection, they felt that it was more of an artisan, trendier look that offered a statement, and as such they felt it would speak to a more specific clientele and certain type of retailer.
From there, the line spun off on its own to become the Brevani brand, led by the sister-and-brother team of Allison Peck, founder and director of merchandising, and Jordan Peck, director of operations. They work with their parents at Color Merchants, employing the company’s backing and expertise.
“It’s not going to be something that you see in every showcase,” Jordan Peck said. “So with that, we wanted to create a brand behind that, which really stood on its own and had its own unique feel, its own unique look and really drew people to these pieces that we’ve added to it.”
Brevani launched with the Ginkgo collection, taking inspiration from nature in its motifs of the well-known leaf.
An 18-karat gold ring with diamond accents ($3,795)
This necklace features 18-karat gold and blue rhodium plating over 18-karat gold with diamonds ($9,500).
18-karat gold and diamond gingko earrings ($3,495)
A Brevani ring with 18-karat gold, blue rhodium plating and diamonds ($3,795)
A necklace with pearls and diamonds set in 18-karat gold ($3,695)
This gingko ring features amethyst and diamonds in 18-karat gold ($1,249).
Another pair of 18-karat gold and diamond earrings from Brevani ($1,249)
In addition to diamond accents, the collection also uses amethyst, iolite, pink sapphires and rhodolite garnet.
While the jewelry is presented and displayed in 18-karat gold, Brevani makes the line available in 14-karat gold as well. Some pieces also feature a blue rhodium plating over 18-karat gold or mixed metal colors to add bold, trendy looks, while also offering classic pieces to balance out the line.
The feel and look of the brand comes from two who grew up in the industry and have a passion for it, they said.
“It’s something that has really come alive through the development and through the new generation of the industry,” Jordan Peck said.
When asked about what’s next for the brand, the two told National Jeweler that it’s future direction will depend largely on the feedback it gets from retailers with the first collection.
The brand, however, does have a few collections in the works, including a more classic line designed to be a faster seller to be reordered by retailers, Allison Peck said.
She added that it’s likely that higher-end merchandise from Color Merchants eventually will be transitioned over to Brevani to create “one
solid unit,” with the possibility that best-sellers from that could become a collection as well.
Ultimately, though, they are hoping to build the brand to a place where customers are stepping into a store specifically looking for Brevani.
Jordan Peck said, “My vision is walking into a retail store and seeing a Verragio section, a Tacori section and then a Brevani section.”
Ultimately, though, they are hoping to build the brand to a place where customers are stepping into a store specifically looking for Brevani.
Jordan Peck said, “My vision is walking into a retail store and seeing a Verragio section, a Tacori section and then a Brevani section.”
The Latest
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of AmericasArnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOsFormer Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry CollectionThe “Worn Well” collection is Catbird's take on classic men's jewelry.
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary CongressThe former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds General License 104B supersedes General License 104A, which was set to expire on Sept. 1.
