EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking AboutFrom a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.
TrendsAug 17, 2016
Color Merchants Goes Branded With Brevani
The jewelry manufacturer is going for a trendier look with the brand’s debut collection, which takes inspiration from the well-known ginkgo leaf.
For Brevani’s launch, Color Merchants debuted the Ginkgo collection, inspired by the look of the well-known leaf. This necklace from the line features 18-karat gold and blue rhodium plating with diamonds.
New York--Longtime jewelry manufacturer Color Merchants is giving itself a trendier, more upscale vibe with a new branded collection.
In its nearly-30-year history, the company has made birthstones and colored gemstone goods its bread and butter, while also recently transitioning into carrying more diamond product.
But when the company started coming out with its Ginkgo collection, they felt that it was more of an artisan, trendier look that offered a statement, and as such they felt it would speak to a more specific clientele and certain type of retailer.
From there, the line spun off on its own to become the Brevani brand, led by the sister-and-brother team of Allison Peck, founder and director of merchandising, and Jordan Peck, director of operations. They work with their parents at Color Merchants, employing the company’s backing and expertise.
“It’s not going to be something that you see in every showcase,” Jordan Peck said. “So with that, we wanted to create a brand behind that, which really stood on its own and had its own unique feel, its own unique look and really drew people to these pieces that we’ve added to it.”
Brevani launched with the Ginkgo collection, taking inspiration from nature in its motifs of the well-known leaf.
An 18-karat gold ring with diamond accents ($3,795)
This necklace features 18-karat gold and blue rhodium plating over 18-karat gold with diamonds ($9,500).
18-karat gold and diamond gingko earrings ($3,495)
A Brevani ring with 18-karat gold, blue rhodium plating and diamonds ($3,795)
A necklace with pearls and diamonds set in 18-karat gold ($3,695)
This gingko ring features amethyst and diamonds in 18-karat gold ($1,249).
Another pair of 18-karat gold and diamond earrings from Brevani ($1,249)
In addition to diamond accents, the collection also uses amethyst, iolite, pink sapphires and rhodolite garnet.
While the jewelry is presented and displayed in 18-karat gold, Brevani makes the line available in 14-karat gold as well. Some pieces also feature a blue rhodium plating over 18-karat gold or mixed metal colors to add bold, trendy looks, while also offering classic pieces to balance out the line.
The feel and look of the brand comes from two who grew up in the industry and have a passion for it, they said.
“It’s something that has really come alive through the development and through the new generation of the industry,” Jordan Peck said.
When asked about what’s next for the brand, the two told National Jeweler that it’s future direction will depend largely on the feedback it gets from retailers with the first collection.
The brand, however, does have a few collections in the works, including a more classic line designed to be a faster seller to be reordered by retailers, Allison Peck said.
She added that it’s likely that higher-end merchandise from Color Merchants eventually will be transitioned over to Brevani to create “one
Editors' Picks
Sponsored by
solid unit,” with the possibility that best-sellers from that could become a collection as well.
Ultimately, though, they are hoping to build the brand to a place where customers are stepping into a store specifically looking for Brevani.
Jordan Peck said, “My vision is walking into a retail store and seeing a Verragio section, a Tacori section and then a Brevani section.”
Ultimately, though, they are hoping to build the brand to a place where customers are stepping into a store specifically looking for Brevani.
Jordan Peck said, “My vision is walking into a retail store and seeing a Verragio section, a Tacori section and then a Brevani section.”
More on Trends
The Latest
MajorsNov 06, 2026
SNL’s Colin Jost Finds the Perfect Gift in Kay Jewelers’ Holiday AdJost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the CounterSponsored by GCAL by Sarine
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This YearFrom shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.
Weekly QuizNov 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New CollaborationThe designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.
GradingNov 05, 2026
GIA to Offer Next-Day Holiday ServicesThe lab will bring back its complimentary next-day service for some reports starting next week.
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
MajorsNov 04, 2026
Bergdorf Goodman Names New PresidentLanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ CollectionThe jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington StateThe Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
