Associate Editor Lauren McLemore headed out West for a visit to Potentate Mining’s operation hosted by gemstone wholesaler Parlé Gems.
5 Fun Facts about the Broncos’ Super Bowl Bling
We’ll understand if fans of the Carolina Panthers, New England Patriots and Pittsburgh Steelers skip this story.

Denver--Super Bowl 50 winners the Denver Broncos received their championship rings at a private team ceremony held Sunday night on their home turf, Sports Authority Field at Mile High.
The Broncos beat the Carolina Panthers 24 to 10 back in February to become world champions, and earned themselves the right to a ring set with 212 round, tapered and marquise-shaped diamonds totaling more than 5.05 carats.
Like so many Super Bowl rings before, the oversized knuckle-duster was created by Minneapolis-based Jostens, which has made the rings for all but 18 of the NFL’s 50 Super Bowl winners.
On Monday, National Jeweler had the chance to catch up with Chris Poitras, the vice president of Jostens’ sports and college division, who shared a few facts about the Broncos’ Super Bowl 50 bling.
1. There’s a laboratory-grown stone in the ring.
In Jostens’ official press release, the company noted that the Broncos’ dashing horse head logo is framed by a “custom-cut corundum blue stone,” which Poitras said is lab-grown.
The man-made, custom-cut corundum was created specifically for the ring in order to get the color of the stone, along with the curves and angles of the horse’s head, to match the Broncos’ official NFL-licensed logo exactly.
2. The ring is comprised of 13 individual pieces.
This includes the NFL logo on one side, the three Lombardi trophies on the top of the ring and the multiple pieces that comprise the horse logo on top of the ring, which has an orange sapphire-set mane and eye.
3. This is the 32nd time Jostens has been chosen to create the rings for the Super Bowl-winning team.
Poitras noted it was a special honor for Jostens to win the Super Bowl 50 ring bid because they made the rings for the winner of Super Bowl I back in 1967.
The Green Bay Packers beat the Kansas City Chiefs by a score of 35 to 10 in that game to win what would later come to be known as the Super Bowl.
4. The ring is 10-karat white and yellow gold.
This very hard alloy is used for a very good reason.
To begin with, the individuals who wear these rings--mainly, huge football players--tend to be hard on their jewelry, so the rings need to be solid as possible. Poitras said every Super Bowl ring Jostens makes has a lifetime warranty.
In addition, it is enormous. On average, a championship ring is made up
5. The number of diamonds means something.
As with most championship rings, the number of precious stones correlates to the team’s history.
On the Broncos’ ring, above the player’s name on one side and “This one’s for Pat” on the other, there are a total of 56 diamonds. This is equal to the number of years the Broncos have been a team.
Encircling the ring are a total of 30 diamonds: 15 on the north side for Denver’s 15 division titles and 15 on the south side to mark the number of games they won, including the two playoff games and the big game itself. (Denver’s regular-season record was 12-4.)
On the side with the player’s name and number, there is a crown studded with eight diamonds, one for each of the AFC championships the team has brought home. Only two other teams, the Pittsburgh Steelers and the New England Patriots, have won as many AFC championships.
This means that Denver has been to a total of eight Super Bowls, of which they’ve won three--as evidenced by the three Lombardi trophies on the top of the ring and the three gold bars on the crown--and lost five.
“For us at Jostens, it’s about, ‘how do we tell the story of the Broncos’ season on a piece of jewelry?’” Poitras said.
The Latest

Gilbertson has worked as a researcher, jeweler, lapidary artist, appraiser, and business owner throughout his decades in the industry.

A decision likely won’t come until January 2026 at the earliest, and the tariffs remain in effect until then.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

Located in the revamped jewelry hall at the retailer’s New York City flagship, this opening is Tabayer’s first shop-in-shop.


The new, free app offers accessible educational content, like games and podcasts, for U.S. retailers.

As the gold price rises, the manufacturer is offering a 100 percent payout through Sept. 30 for gold clean scrap.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Jacob & Co. partnered with the German technology company on two pairs of headphones, one set with diamonds and the other with sapphires.

The Waldorf Astoria New York’s grand reopening this past summer means a homecoming for the industry group’s annual event.

Anglo plans to merge with Teck Resources Ltd. to form Anglo Teck. The deal changes nothing about its plans to offload De Beers.

The 9.51-carat fancy vivid blue diamond, which set two world auction records at Sotheby’s in 2014, is estimated to fetch up to $30 million.

The industry veteran joins the auction house as it looks to solidify its footprint in the jewelry market.

The nonprofit awarded four students pursuing a professional career in jewelry making and design with $2,250 each.

The Texas-based jeweler has also undergone a brand refresh, debuting a new website and logo.

The two organizations have finalized and signed the affiliation agreement announced in May.

The single-owner sale will headline Sotheby's inaugural jewelry auction at the Breuer building, its new global headquarters, this December.

From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.

Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.

The “Victoria” necklace features a labradorite hugged by diamond accents in 18-karat yellow gold.

Two lower courts have moved to block the import taxes, which will remain in place as the legal battle continues.

The Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.

The Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.

Breitling is now the NFL’s official timepiece partner, a move that puts the brand in front of the millions of Americans who watch football.

NYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.

U.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.