Trends

5 Fun Facts about the Broncos’ Super Bowl Bling

TrendsJun 14, 2016

5 Fun Facts about the Broncos’ Super Bowl Bling

We’ll understand if fans of the Carolina Panthers, New England Patriots and Pittsburgh Steelers skip this story.

20160614_Denver-ring-front.jpg
The fact that the Denver Broncos won a milestone Super Bowl in No. 50 figured prominently in the design of the team’s championship rings, Jostens’ Chris Poitras said.

Denver--Super Bowl 50 winners the Denver Broncos received their championship rings at a private team ceremony held Sunday night on their home turf, Sports Authority Field at Mile High.

The Broncos beat the Carolina Panthers 24 to 10 back in February to become world champions, and earned themselves the right to a ring set with 212 round, tapered and marquise-shaped diamonds totaling more than 5.05 carats.

Like so many Super Bowl rings before, the oversized knuckle-duster was created by Minneapolis-based Jostens, which has made the rings for all but 18 of the NFL’s 50 Super Bowl winners.

On Monday, National Jeweler had the chance to catch up with Chris Poitras, the vice president of Jostens’ sports and college division, who shared a few facts about the Broncos’ Super Bowl 50 bling.

1. There’s a laboratory-grown stone in the ring.
In Jostens’ official press release, the company noted that the Broncos’ dashing horse head logo is framed by a “custom-cut corundum blue stone,” which Poitras said is lab-grown.

The man-made, custom-cut corundum was created specifically for the ring in order to get the color of the stone, along with the curves and angles of the horse’s head, to match the Broncos’ official NFL-licensed logo exactly.

2. The ring is comprised of 13 individual pieces.
This includes the NFL logo on one side, the three Lombardi trophies on the top of the ring and the multiple pieces that comprise the horse logo on top of the ring, which has an orange sapphire-set mane and eye.

3. This is the 32nd time Jostens has been chosen to create the rings for the Super Bowl-winning team.
Poitras noted it was a special honor for Jostens to win the Super Bowl 50 ring bid because they made the rings for the winner of Super Bowl I back in 1967. 

The Green Bay Packers beat the Kansas City Chiefs by a score of 35 to 10 in that game to win what would later come to be known as the Super Bowl. 



4. The ring is 10-karat white and yellow gold. 
This very hard alloy is used for a very good reason. 

To begin with, the individuals who wear these rings--mainly, huge football players--tend to be hard on their jewelry, so the rings need to be solid as possible. Poitras said every Super Bowl ring Jostens makes has a lifetime warranty.

In addition, it is enormous. On average, a championship ring is made up
of 93 grams of gold, compared to the two to four grams used in the average engagement ring.

5. The number of diamonds means something.
As with most championship rings, the number of precious stones correlates to the team’s history.

On the Broncos’ ring, above the player’s name on one side and “This one’s for Pat” on the other, there are a total of 56 diamonds. This is equal to the number of years the Broncos have been a team.

Encircling the ring are a total of 30 diamonds: 15 on the north side for Denver’s 15 division titles and 15 on the south side to mark the number of games they won, including the two playoff games and the big game itself. (Denver’s regular-season record was 12-4.)

On the side with the player’s name and number, there is a crown studded with eight diamonds, one for each of the AFC championships the team has brought home. Only two other teams, the Pittsburgh Steelers and the New England Patriots, have won as many AFC championships.

This means that Denver has been to a total of eight Super Bowls, of which they’ve won three--as evidenced by the three Lombardi trophies on the top of the ring and the three gold bars on the crown--and lost five.

“For us at Jostens, it’s about, ‘how do we tell the story of the Broncos’ season on a piece of jewelry?’” Poitras said.

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Sothebys Romanov sapphire
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s Geneva

The rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.

Fake Audemars Piguet watch
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet Watches

It is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.

Jewelers of America new board members
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board

Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.

overnight btyb 1026.png
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to Sell

With customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.

Kristi Yamaguchi Wearing Always Dream Collection
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ Collection

The jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.

Weekly QuizOct 29, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
2026 AGTA Spectrum & Cutting Edge Awards Best Of Winners
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum Awards

Spectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.

Alexis Hoopes
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising Officer

Alexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.

DeBeersICONS_TITLE1_CUSTOMCONTENT_1872x1052 (1).jpg
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural Diamonds

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Rolex store exterior Bellevue Washington
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington State

The Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.

Ann Cahoon
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann Cahoon

Cahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.

Tiffany & Co. Love Is a Gift Holiday Campaign with Amanda Seyfried
MajorsOct 29, 2026
Amanda Seyfried Stars In Tiffany & Co.’s Holiday Campaign

Tiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.

Graphic of cauldron and cat with jewelry in bubbles
EditorsOct 28, 2026
These Wicked Jewels Will Cast a Spell on You

For her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.

Jaythan Gilder and Stolen Tiffany & Co. Earrings
CrimeOct 28, 2026
Man In Florida Who Swallowed Tiffany & Co. Earrings Convicted

Jaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.

Gas station
SurveysOct 28, 2026
Consumer Confidence Up in October as Gas Prices Ease

Consumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.

Stuller Magic of the Moment Holiday Campaign
MajorsOct 28, 2026
Stuller’s Holiday Campaign Lets the ‘Magic of the Moment’ Shine

The holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.

De Beers Desert Diamonds Icons Campaign Designer Showcase
SourcingOct 27, 2026
De Beers Celebrates the Holidays With New ‘Desert Diamonds’ Campaign

The “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.

Mervis Diamond Importers store
IndependentsOct 27, 2026
Solomon Brothers Acquires Mervis Diamond Importers

Solomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.

Woman holding testing swab
IndependentsOct 27, 2026
Gabriel & Co. Supports Charity Partner DKMS With Gala, New Jewels

The fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.

Sarin Bachmann and Julie Walsh
Events & AwardsOct 27, 2026
JFC Announces 2027 ‘Facets’ Honorees

The annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.

Ali Ahn in Bliss Lau Vantage Collection Campaign
CollectionsOct 26, 2026
Bliss Lau’s ‘Vantage’ Point Is the Hawaiian Horizon

In her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.

Behind the scenes shot of Tiffany & Co.’s Design and Innovation Workshop
MajorsOct 26, 2026
Tiffany & Co. Takes Consumers Behind the Scenes

The jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.

Jewelers for Children Halloween contest
Events & AwardsOct 26, 2026
Support JFC’s ‘Monster Mash Challenge,’ If You Dare

Vote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.

Image from PGI USA Platinum Born campaign
MajorsOct 23, 2026
PGI USA Set to Close at Year’s End

The closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.

Rachel Chalchinsky of Color Source Gems Survivor Tribute Ring
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ Ring

The ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.

Jewelers of America new logo
TechnologyOct 23, 2026
JA Unveils New Website, Logo

The website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.

Pomellato Paraíba high jewelry choker necklace
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3

Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.

Stock image of crime scene tape and police cars
CrimeOct 22, 2026
Jeweler Shot and Killed in His Suburban Cincinnati Store

Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy