Trends

5 Fun Facts about the Broncos’ Super Bowl Bling

TrendsJun 14, 2016

5 Fun Facts about the Broncos’ Super Bowl Bling

We’ll understand if fans of the Carolina Panthers, New England Patriots and Pittsburgh Steelers skip this story.

20160614_Denver-ring-front.jpg
The fact that the Denver Broncos won a milestone Super Bowl in No. 50 figured prominently in the design of the team’s championship rings, Jostens’ Chris Poitras said.

Denver--Super Bowl 50 winners the Denver Broncos received their championship rings at a private team ceremony held Sunday night on their home turf, Sports Authority Field at Mile High.

The Broncos beat the Carolina Panthers 24 to 10 back in February to become world champions, and earned themselves the right to a ring set with 212 round, tapered and marquise-shaped diamonds totaling more than 5.05 carats.

Like so many Super Bowl rings before, the oversized knuckle-duster was created by Minneapolis-based Jostens, which has made the rings for all but 18 of the NFL’s 50 Super Bowl winners.

On Monday, National Jeweler had the chance to catch up with Chris Poitras, the vice president of Jostens’ sports and college division, who shared a few facts about the Broncos’ Super Bowl 50 bling.

1. There’s a laboratory-grown stone in the ring.
In Jostens’ official press release, the company noted that the Broncos’ dashing horse head logo is framed by a “custom-cut corundum blue stone,” which Poitras said is lab-grown.

The man-made, custom-cut corundum was created specifically for the ring in order to get the color of the stone, along with the curves and angles of the horse’s head, to match the Broncos’ official NFL-licensed logo exactly.

2. The ring is comprised of 13 individual pieces.
This includes the NFL logo on one side, the three Lombardi trophies on the top of the ring and the multiple pieces that comprise the horse logo on top of the ring, which has an orange sapphire-set mane and eye.

3. This is the 32nd time Jostens has been chosen to create the rings for the Super Bowl-winning team.
Poitras noted it was a special honor for Jostens to win the Super Bowl 50 ring bid because they made the rings for the winner of Super Bowl I back in 1967. 

The Green Bay Packers beat the Kansas City Chiefs by a score of 35 to 10 in that game to win what would later come to be known as the Super Bowl. 



4. The ring is 10-karat white and yellow gold. 
This very hard alloy is used for a very good reason. 

To begin with, the individuals who wear these rings--mainly, huge football players--tend to be hard on their jewelry, so the rings need to be solid as possible. Poitras said every Super Bowl ring Jostens makes has a lifetime warranty.

In addition, it is enormous. On average, a championship ring is made up
of 93 grams of gold, compared to the two to four grams used in the average engagement ring.

5. The number of diamonds means something.
As with most championship rings, the number of precious stones correlates to the team’s history.

On the Broncos’ ring, above the player’s name on one side and “This one’s for Pat” on the other, there are a total of 56 diamonds. This is equal to the number of years the Broncos have been a team.

Encircling the ring are a total of 30 diamonds: 15 on the north side for Denver’s 15 division titles and 15 on the south side to mark the number of games they won, including the two playoff games and the big game itself. (Denver’s regular-season record was 12-4.)

On the side with the player’s name and number, there is a crown studded with eight diamonds, one for each of the AFC championships the team has brought home. Only two other teams, the Pittsburgh Steelers and the New England Patriots, have won as many AFC championships.

This means that Denver has been to a total of eight Super Bowls, of which they’ve won three--as evidenced by the three Lombardi trophies on the top of the ring and the three gold bars on the crown--and lost five.

“For us at Jostens, it’s about, ‘how do we tell the story of the Broncos’ season on a piece of jewelry?’” Poitras said.

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Pair of Ippolita Lollatini earrings
MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita

The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.

Bulgari CEO Laura Burdese
MajorsDec 19, 2025
LVMH Names New Bulgari CEO

Laura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.

Harwell Godfrey Lil Buddies
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review

The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Front of Jean Schlumberger’s ‘African Cat’ brooch
AuctionsDec 19, 2025
Jean Schlumberger’s ‘African Cat’ Is Purr-Fection

Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.

Weekly QuizDec 18, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Audemars Piguet Grosse Pièce
AuctionsDec 18, 2025
Audemars Piguet Reclaims Historic Pocket Watch at Auction

It purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.

Diamond ring in parts
Lab-GrownDec 18, 2025
Kira Jewels Debuts Custom Lab-Grown Diamond Jewelry Service

The lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Terry and Cindy Chandler at AGS Conclave
EditorsDec 18, 2025
Terry Chandler Looks Back on 40 Years of Opportunity, Change, and Friends

Chandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.

Rendering of Bob’s Watches JFK airport store
WatchesDec 18, 2025
Bob’s Watches to Open Store in New York’s JFK Airport

The boutique is slated to open this week inside Terminal 8, offering pre-owned Rolex watches and more to international travelers.

JamAlert 1872x1052.png
Supplier BulletinDec 18, 2025
Cell Jammers Are Targeting Your Business. Here's How to Beat Them

Sponsored by Digital Monitoring Products

Fabergé egg pendant near gloved hand
CrimeDec 17, 2025
Man Pleads Not Guilty to Swallowing Fabergé Pendant

The special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.

Ashley Zhang Jewelry Snake Necklace, Renato Cipullo Hematite Blaze Necklace, Vanessa Fernandez Studio Curva Wrap Hoops, Hernsdorf Tears of Aphrodite Necklace, Robinson Pelham Tsar Star Earrings, Marla Aaron Nymphenburg Lock, Lof The Valentine Ring
EditorsDec 17, 2025
2025 Jewelry Rewind: The Best Piece of the Week Picks

Associate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.

Lucy Hale in Jacquie Aiche’s Love and Desire Campaign
CollectionsDec 17, 2025
Lucy Hale Stars in Jacquie Aiche’s Holiday Campaign

The “Love and Desire” campaign is inspired by the magic that follows when one’s heart leads the way, said the brand.

SSEF logo
GradingDec 17, 2025
SSEF Announces 2025 Scholarship Winners

Two awardees will receive free tuition for an educational course at the Swiss lab, with flights and lodging included.

Pandora Alexander Lacik and Berta de Pablos-Barbier
MajorsDec 16, 2025
Pandora’s New CEO Will Step Up Early

Berta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.

JAR pendant brooch, fancy intense blue diamond
AuctionsDec 16, 2025
Suzanne Belperron, JAR Shine in Sotheby’s First Auctions at New HQ

Sotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.

The Jewelry Symposium logo
Events & AwardsDec 16, 2025
TJS Now Accepting Scholarship Applications for 2026

Winners will receive free registration and lodging for its fourth annual event in Detroit.

National Jeweler columnists and PR professionals Duvall O’Steen and Jen Cullen Williams
ColumnistsDec 16, 2025
Beyond Unboxing: Creative Reveals to Drive Reach and Engagement

Here are six ideas for making more engaging content for Instagram Reels and TikTok, courtesy of Duvall O’Steen and Jen Cullen Williams.

Tiffany & Co. logo, Anna Martin, CD Peacock logo
Events & AwardsDec 16, 2025
Diamonds Do Good Names 2026 Award Recipients

The honorees include a notable jewelry brand, an industry veteran, and an independent retailer.

Stock image of gavel
CrimeDec 15, 2025
Men Receive Life Sentences in Home Invasion Murder of Jeweler

Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.

Eduard Stefanescu, left, and Sara Yood, right
Policies & IssuesDec 15, 2025
Sara Yood Named Co-Chair of RJC Standards Committee

Yood will serve alongside Eduard Stefanescu, the sustainability manager for C.Hafner, a precious metals refiner in Germany.

MS Rau Aspen rendering
IndependentsDec 15, 2025
M.S. Rau to Open Store in Aspen

The New Orleans jeweler is also hosting pop-up jewelry boutiques in New York City and Dallas.

Tiffany & Co. Paraíba tourmaline jewelry
AuctionsDec 12, 2025
13.54-Carat Paraíba Tourmaline Sets Records at Christie’s

Set in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.

David Webb holiday window
MajorsDec 12, 2025
David Webb Reveals Ice-Cold Holiday Window Display

The jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.

Oscar Heyman Yellow Green Sphene and Diamond Ring
CollectionsDec 12, 2025
Piece of the Week: Oscar Heyman’s Sphene Ring

Take luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.

IGI Design Contest Graphic
Events & AwardsDec 12, 2025
IGI Jewelry Design Contest Now Accepting Submissions

This year's theme is “Unveiling the Depths of the Ocean.”

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy