Trends

5 Fun Facts about the Broncos’ Super Bowl Bling

TrendsJun 14, 2016

5 Fun Facts about the Broncos’ Super Bowl Bling

We’ll understand if fans of the Carolina Panthers, New England Patriots and Pittsburgh Steelers skip this story.

20160614_Denver-ring-front.jpg
The fact that the Denver Broncos won a milestone Super Bowl in No. 50 figured prominently in the design of the team’s championship rings, Jostens’ Chris Poitras said.

Denver--Super Bowl 50 winners the Denver Broncos received their championship rings at a private team ceremony held Sunday night on their home turf, Sports Authority Field at Mile High.

The Broncos beat the Carolina Panthers 24 to 10 back in February to become world champions, and earned themselves the right to a ring set with 212 round, tapered and marquise-shaped diamonds totaling more than 5.05 carats.

Like so many Super Bowl rings before, the oversized knuckle-duster was created by Minneapolis-based Jostens, which has made the rings for all but 18 of the NFL’s 50 Super Bowl winners.

On Monday, National Jeweler had the chance to catch up with Chris Poitras, the vice president of Jostens’ sports and college division, who shared a few facts about the Broncos’ Super Bowl 50 bling.

1. There’s a laboratory-grown stone in the ring.
In Jostens’ official press release, the company noted that the Broncos’ dashing horse head logo is framed by a “custom-cut corundum blue stone,” which Poitras said is lab-grown.

The man-made, custom-cut corundum was created specifically for the ring in order to get the color of the stone, along with the curves and angles of the horse’s head, to match the Broncos’ official NFL-licensed logo exactly.

2. The ring is comprised of 13 individual pieces.
This includes the NFL logo on one side, the three Lombardi trophies on the top of the ring and the multiple pieces that comprise the horse logo on top of the ring, which has an orange sapphire-set mane and eye.

3. This is the 32nd time Jostens has been chosen to create the rings for the Super Bowl-winning team.
Poitras noted it was a special honor for Jostens to win the Super Bowl 50 ring bid because they made the rings for the winner of Super Bowl I back in 1967. 

The Green Bay Packers beat the Kansas City Chiefs by a score of 35 to 10 in that game to win what would later come to be known as the Super Bowl. 



4. The ring is 10-karat white and yellow gold. 
This very hard alloy is used for a very good reason. 

To begin with, the individuals who wear these rings--mainly, huge football players--tend to be hard on their jewelry, so the rings need to be solid as possible. Poitras said every Super Bowl ring Jostens makes has a lifetime warranty.

In addition, it is enormous. On average, a championship ring is made up
of 93 grams of gold, compared to the two to four grams used in the average engagement ring.

5. The number of diamonds means something.
As with most championship rings, the number of precious stones correlates to the team’s history.

On the Broncos’ ring, above the player’s name on one side and “This one’s for Pat” on the other, there are a total of 56 diamonds. This is equal to the number of years the Broncos have been a team.

Encircling the ring are a total of 30 diamonds: 15 on the north side for Denver’s 15 division titles and 15 on the south side to mark the number of games they won, including the two playoff games and the big game itself. (Denver’s regular-season record was 12-4.)

On the side with the player’s name and number, there is a crown studded with eight diamonds, one for each of the AFC championships the team has brought home. Only two other teams, the Pittsburgh Steelers and the New England Patriots, have won as many AFC championships.

This means that Denver has been to a total of eight Super Bowls, of which they’ve won three--as evidenced by the three Lombardi trophies on the top of the ring and the three gold bars on the crown--and lost five.

“For us at Jostens, it’s about, ‘how do we tell the story of the Broncos’ season on a piece of jewelry?’” Poitras said.

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Ghirardelli Chocolocket
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s Day

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”

Step-cut Colombian emerald ring London Jewels Bonhams
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Red Rubies AGTA
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced Gemstones

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

MJSA Apprenticeship Guide
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench Jewelers

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Audemars Piguet Atlanta Store Artwork
WatchesJan 29, 2026
Audemars Piguet Opens AP House in Atlanta

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

Weekly QuizJan 22, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Anza Gems gemstones
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in Tucson

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

National Jeweler columnist and jewelry sales expert Peter Smith
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for Success

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Hand holding shopping bags
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in January

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

Foundrae Aspen Store
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store Opening

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

Bulgari Gioco di Forme e Colori watch and brooch
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales Slip

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

GemFair x DBL Toi et Moi Ring
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal Diamonds

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

Montana sapphire
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana Sapphires

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

Clientbook
TechnologyJan 27, 2026
Clientbook Launches Appointment Booking Tool

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Columbia Gem House celestial shapes
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Diamond center in Saurimo, Angola
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

Francesca’s boutique
MajorsJan 26, 2026
Francesca’s To Close All Stores

The retailer operates more than 450 boutiques across 45 states, according to its website.

Thomas Davis, Monalisa DePina, Jamie Batiste, Namwezi Nicole Batumike, Lavina Hunt-Lewis
MajorsJan 26, 2026
BIJC Names 5 New Board Members

The new members’ skills span communications, business development, advocacy, and industry leadership.

Tiffany & Co. Celebrating Love Stories Since 1837 Campaign
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love Stories

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

DCA colored gemstone course
GradingJan 26, 2026
DCA Updates Colored Gemstone Course

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Deutsch & Deutsch jewelers team
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in Texas

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

Baume & Mercier Riviera 10812 pink watch
WatchesJan 23, 2026
Damiani Group to Acquire Baume & Mercier

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Ella Blum
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand Strategy

Ella Blum was appointed to the newly created role.

National-Jeweler_1872x1502_B copy.png
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone Market

Sponsored by RapNet

Lugano Diamonds Greenwich Connecticut store
MajorsJan 22, 2026
Lugano Diamonds Finds a Buyer

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

A Diamond Is Forever book
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ Book

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Sindhu Culas
MajorsJan 22, 2026
Swarovski Appoints New North America President

Retail veteran Sindhu Culas has stepped into the role.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy