The announcement comes just as the 90-day freeze on the “reciprocal” tariffs nears its end, giving countries more time to negotiate.
‘Apollo’ and ‘Artemis’ Could Sell for $68M at Sotheby’s
The non-matching pair of pears are the most valuable earrings ever to appear at auction, Sotheby’s said.

Geneva--Two non-matching pear-shaped diamond earrings will be up for auction next month, but interested parties will have to pay attention to the bidding on two lots instead of just one.
The “Apollo Blue” and “Artemis Pink” diamonds will hit the auction block at the Magnificent Jewels and Noble Jewels sale at Sotheby’s Geneva on May 16, where they will be sold separately.
Sotheby’s told National Jeweler it decided to offer the earrings as two separate lots to allow for both the opportunity for a bidder to purchase both diamonds, with a view to wearing them as earrings, as well as to give people the chance to buy just one of the diamonds if that is their preference.
The Apollo Blue is a fancy vivid blue diamond that weighs 14.54 carats. The internally flawless, Type IIb stone could sell for between $38 and $50 million. It has been cut and polished into an unmodified pear shape to bring out its color.
The Artemis Pink, meanwhile, is a 16-carat fancy intense Type IIa pink diamond of VVS2 clarity. It’s expected to sell in the range of $12.5 to $18 million. The pink diamond also has been cut into a pear shape.
Sotheby’s named them after Apollo and Artemis, “a twin brother and sister of great power and beauty who were among the most widely venerated of the Ancient Greek deities,” the auction house said in a press release.
They’re the most valuable earrings to appear at auction, according to Sotheby’s, and while the pears might set a new record as a pair, they’re not poised to break any records individually.
The auction record for a pink diamond was set by the 59.60-carat “CTF Pink” last week when it sold for $71.2 million, also making it the most expensive jewel ever sold at auction.
The most expensive blue diamond ever sold at auction is the Oppenheimer Blue. The 14.62-carat fancy vivid blue stone sold for $57.5 million, or $3.9 million per carat, in May 2016.
Editor’s Note: This story was updated on April 12, 2017, to reflect a comment given from Sotheby’s after the story was published on why the two pieces were being sold separately.
The Latest

Kellie, who joined the organization in 2019, will remain in his role through the end of 2025.

Police officers apprehended the suspects as they were allegedly attempting to gain entry into another jewelry store.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The program, a collaboration between Julius Klein Diamonds and the Women’s Jewelry Association, is in its second year.


Sponsored by the Gemological Institute of America

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.

The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

The new location continues the brand’s celebration of its 25th anniversary.

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

“The Jewelry Book” comes out this September.

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.