IndependentsMay 13, 2025
Eiseman Jewels’ Renovated Dallas Store Is Bigger and BetterLocated in NorthPark Center, the revamped store is nearly 2,000 square feet larger and includes the first Tudor boutique in Dallas.
SourcingMay 07, 2018
Altr Brought a 4-Carat Man-Made Pink Diamond to Borsheims
The company says it’s the largest lab-grown pink diamond in the world.
This 3.99-carat fancy orangy pink diamond was grown by the Riam Group and is said to be the largest man-made pink diamond in the world. The company has named the Asscher-cut stone “The Pink Rose.”
Omaha, Neb.—Altr, the lab-grown arm of the Riam Group, has created a pink diamond that’s nearly 4 carats.
Displayed at Omaha, Nebraska, retailer Borsheims over the weekend, the diamond is a 3.99-carat Asscher cut grown using the chemical vapor deposition process (CVD) and was graded by GCAL as a fancy orangy pink of VS2 clarity.
While there are larger lab-grown diamonds in the world—WD Lab Grown Diamonds announced the growth and sale of a 6-carat round white diamond earlier this year, and St. Petersburg, Russia-based New Diamond Technology has created blue diamonds as big as 10 carats—Altr President Amish said that to his knowledge, this is the biggest man-made pink in the world.
It has been more than a decade in development.
In an interview Thursday afternoon at Borsheims, Shah said back in the early aughts, he was working for diamond company Grosbard, which was attempting to grow pinks using the HPHT method. But, he said, they couldn’t get the “baby” pink shade that’s most desirable. Instead, the stones were turning out a sort of raspberry color.
In 2011, he took over Grosbard and his family, which has been in the mined diamond business for 75 years, incorporated R.A. Riam Group Inc. in New York.
The company began growing diamonds using the CVD process, but Shah said they didn’t even try to make pinks at first because the cost of the research and development wasn’t worth the potential return.
Now, with the Riam Group’s Altr brand off the ground, it is.
Altr had 10 pink lab-grown diamonds at Borsheims, and Shah said they aim to have at least 20 more for the JCK Las Vegas show.
The 3.99-carat lab-grown pink diamond, dubbed “The Pink Rose,” retails for about $110,000. (A mined pink diamond of the same size and similar color would sell for more than $1 million.)
Altr brought in its lab-grown pinks to Borsheims for the Berkshire Hathaway shareholders weekend, the annual series of events scheduled around the shareholders meeting on Saturday, during which Chairman Warren Buffett and Vice Chairman Charlie Munger sit on a stage on the floor of CenturyLink Center and answer questions for six hours.
Save for a lull during the meeting on Saturday, shareholders crowded the 33,000-square-foot store over the weekend, some doing serious shopping while others just browsed.
In an interview on Saturday afternoon, CEO Karen Goracke, who has headed Borsheims since 2013, said while she didn’t have sales figures yet, it seemed
to her to be busier than in years past.
Alongside the pink lab-grown diamonds and special inventory from other vendors—Cartier brought along two tourbillon watches that had never left its New York City flagship—Borsheims was selling a selection of items featuring a copy of the Oracle of Omaha’s signature.
His likeness also was visible all over Omaha over the weekend—on sandwich boards in front of businesses in the city’s Old Market district and on T-shirts and shoes in the CenturyLink exhibit hall, where products from various Berkshire Hathaway-owned businesses were on sale.
So, what it is like to work for a man whom so many follow with such fervor?
“He’s magical,” Goracke said, noting his genuine love for business, dedication to ethics and down to earth-style of speaking.
“He’s such a nice person. What’s most important to him is that we (Borsheims) represent the Berkshire brand well.”
And, she added, that employees are happy.
Alongside the pink lab-grown diamonds and special inventory from other vendors—Cartier brought along two tourbillon watches that had never left its New York City flagship—Borsheims was selling a selection of items featuring a copy of the Oracle of Omaha’s signature.
His likeness also was visible all over Omaha over the weekend—on sandwich boards in front of businesses in the city’s Old Market district and on T-shirts and shoes in the CenturyLink exhibit hall, where products from various Berkshire Hathaway-owned businesses were on sale.
So, what it is like to work for a man whom so many follow with such fervor?
“He’s magical,” Goracke said, noting his genuine love for business, dedication to ethics and down to earth-style of speaking.
“He’s such a nice person. What’s most important to him is that we (Borsheims) represent the Berkshire brand well.”
And, she added, that employees are happy.
More on Sourcing
The Latest
MajorsMay 13, 2025
DCA Announces New Learning Platform, Course UpdatesThe nonprofit has made updates to the content in its beginner and advanced jewelry sales courses.
MajorsMay 13, 2025
BIJC Launches New Education FundBIJC President Malyia McNaughton will shift roles to lead the new foundation, and Elyssa Jenkins-Pérez will succeed her as president.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
TrendsMay 13, 2025
State of Jewelry Design: The Top 10 Jewelry Trends of the Past DecadeAs a nod to the theme of JCK Las Vegas 2025, “Decades,” National Jeweler took a look back at the top 10 jewelry trends of the past 10 years.
Weekly QuizMay 08, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Lab-GrownMay 12, 2025
Lightbox to Go Dark by Summer, De Beers Says The company plans to halt all consumer-facing activity this summer, while Lightbox factory operations will cease by the end of the year.
Policies & IssuesMay 12, 2025
Tariffs on Chinese Imports Temporarily Slashed as U.S.-China Reach Deal Following weekend negotiations, the tax on Chinese goods imported into the United States will drop by 115 percent for the next 90 days.
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest AdditionSupplier Spotlight Sponsored by GIA
Events & AwardsMay 12, 2025
Jewelry By Picasso, Dalí on Display at Florida Art Museum “Artists’ Jewelry: From Cubism to Pop, the Diane Venet Collection” is on view at the Norton Museum of Art through October.
Events & AwardsMay 12, 2025
CASE Awards Now Accepting Entries For 2025The deadline to submit is June 16.
IndependentsMay 09, 2025
Lugano Diamonds CEO Resigns Amid Internal InvestigationMoti Ferder stepped down Wednesday and will not receive any severance pay, parent company Compass Diversified said.
CollectionsMay 09, 2025
Pieces of the Week: Marie Lichtenberg’s Collaborations for Mother’s DayLichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.
CrimeMay 08, 2025
Former NYC Jewelry Store Employee Arrested in 2017 Choking Death of Boss Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.
EditorsMay 08, 2025
5 ‘Superfine’ Met Gala Jewelry MomentsAssociate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.
Supplier BulletinMay 08, 2025
Instappraise Introduces Game-Changing Trifold Appraisal FormatSponsored by Instappraise
FinancialsMay 08, 2025
Brilliant Earth Notes an Uptick in Engagement Ring Sales in Q1CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.
IndependentsMay 08, 2025
Margot McKinney Lands in the U.S. With New BoutiqueThe brand’s first independent location outside of Australia has opened in Beverly Hills, California.
IndependentsMay 08, 2025
Verragio Announces New Regional Sales ManagerCathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.
FinancialsMay 07, 2025
Pandora Posts Strong Q1, Plans for TariffsThe company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.
ColumnistsMay 07, 2025
The Smart Lab: Building a Seasonal Marketing Strategy for Mother’s Day and BeyondConnecting with your customers throughout the year is key to a successful holiday marketing push.
TechnologyMay 07, 2025
Punchmark’s Latest Podcast Features a Very Special Guest National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.
AuctionsMay 06, 2025
Harwell Godfrey Reimagines 10-Carat Blue Diamond for Met Gala-Ready BroochDesigner Lauren Harwell Godfrey made the piece as an homage to the 2025 gala’s theme, “Superfine: Tailoring Black Style.”
Events & AwardsMay 06, 2025
Here’s Who Made Jewelers of America’s New ‘20 Under 40’ ListExpanded this year to include suppliers, JA’s 2025 list honors 40 up-and-coming professionals in the jewelry industry.
IndependentsMay 06, 2025
Sissy's Log Cabin Opens New StoreLocated in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.
IndependentsMay 06, 2025
Gunderson’s Jewelers to Be Featured on ‘World’s Greatest’ TV SeriesThe episode about the family-owned jeweler will premiere May 17.
IndependentsMay 05, 2025
Zadok Jewelers Opens Store in AustinThe Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.
AuctionsMay 05, 2025
Nancy Astor’s Cartier Tiara Heads to AuctionThe turquoise and diamond tiara hasn’t been on the market since it was purchased by Lord Astor in 1930.
