From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
Sally Morrison Leaving the DPA
Morrison, the Diamond Producers Association’s managing director of marketing, will exit the organization in May to “pursue another professional opportunity.”
New York--Sally Morrison, the Diamond Producers Association’s managing director of marketing, will leave the organization in May after seven months to “pursue another professional opportunity.”
Michael Pace, who spent 13 years in various marketing roles with the World Gold Council, will join the DPA at the end of the month as interim managing director of marketing and will remain on board until a permanent replacement for Morrison is found.
Pace will work alongside former WGC Managing Director David Lamb, who is providing strategic marketing support to the DPA.
Morrison, who has spent a total of 14 years in the jewelry industry marketing both diamonds (working on the De Beers account at JWT) and gold with the WGC, joined the DPA in October.
The DPA is the organization that was formed by the world’s biggest diamond miners last year to help stimulate demand for mined diamonds. The organization plans to update the trade on its marketing plans at the JCK Las Vegas show in late May/early June.
The Latest

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”


The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.























