The California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
Graff Buys 21-Carat Yellow Diamond from Russia
Called the “Firebird,” it is part of the same collection as the nearly 15-carat pink “Spirit of the Rose” diamond.

Moscow—Graff Diamonds is the new owner of a 20.69-carat fancy vivid yellow diamond mined in Russia and dubbed the “Firebird.”
Alrosa announced the diamond’s sale to the high-end jewelry house on Dec. 24.
Though the company did not disclose the purchase price, it said the Firebird “achieved one of the highest prices per carat for such a stone in recent years.”
Alrosa, which is looking to carve out a place for itself as a miner and cutter of large natural colored and colorless diamonds, cut and polished the Firebird in Russia from a 34.17-carat rough diamond recovered from the Ebelyah mine in Yakutia in 2017.
It was the largest yellow diamond found by Alrosa that year.
Alrosa CEO Sergey Ivanov said the company hopes the sale of the Firebird to Graff will mark “the beginning of a new phase of our work.”
“We are pleased to see the trust of major industry players, which, among other things, was made possible thanks to our efforts in the field of business transparency, diamond provenance guarantees and our high contribution to society.”
The Gemological Institute of America, which graded the Firebird in March, deemed the stone a square emerald-cut diamond of VS1 clarity with even color distribution, and excellent polish and symmetry.
GIA Chief Quality Officer John King said it is “extremely rare and very special … to see a unique yellow diamond like this.”
The Firebird is one of three large natural colored diamonds in a collection of unique diamonds Alrosa is calling “The Spectacle.”
The Spectacle collection is dedicated to the Russian ballet, which is why all the stones have dance-related names.
Firebird is a Ballets Russes production that premiered at the Grand Opera in Paris in 1910. The 34-carat rough the diamond was cut from was dubbed “Stravinsky” after Igor Stravinsky, the famous Russian composer.
Another “Spectacle” diamond, a 14.83-carat fancy vivid purple-pink, is called “The Spirit of the Rose” after a Ballets Russes production from 1911.
Alrosa said last summer the Rose was expected to sell for $60 million or more, but no further details about its sale have been disclosed since that time. It did not respond to request for comment on the diamond by deadline.
The Latest

A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.

The deadline to apply is Nov. 13.

Submit your pieces for a chance to win in this year's competition.

The auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.


Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.

Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

The “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.

Nelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.

Cat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.

Arnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.

The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.

The stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

Former Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.

The veteran luxury packaging executive was appointed to help the company grow its North American business.

Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).

The labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.

“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.

The “Worn Well” collection is Catbird's take on classic men's jewelry.

This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.

The employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.

The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.

The package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.

The new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.





















