Editors

20 Designers to Watch in 2020 and Beyond: The Innovators

EditorsJan 27, 2020

20 Designers to Watch in 2020 and Beyond: The Innovators

You know them as buzzed-about fine jewelry brands expanding the scope of what is possible in fine jewelry, and they’re nowhere near done.

20200124_Ana5.jpg
Designer Ana Khouri, whose design is pictured here, has been one of fine jewelry's greatest innovators in recent years. Senior Editor Ashley Davis predicts she will reach new heights in the 2020s.

In this fourth installment of 20 Designers to Watch in 2020 and Beyond, meet four trailblazers who rise above their competitors, blurring the line between jewelry and art with their exquisitely avant-garde creations.


Their creativity is only rivaled by their technical prowess, as they achieve shapes and designs  rarely, or never, seen in the fine jewelry medium.

In the last decade, these four designers have broadened the scope of what is possible  and they’re nowhere near done. They will continue to push themselves and inspire their peers in the decade ahead.

Read the first three parts of the series, on designers who excel in color, bridal and updated classics, here

The Innovators: Ana Khouri, Fernando Jorge, Nikos Koulis, Vram

Ana Khouri
Founded: 2013
Based In: New York City
Key Retailers: The Row, Dover Street Market, Matches Fashion

Ana Khouri’s approach to jewelry is that of a fine artist, disregarding any preconceived notions of how one creates or defines the medium.

Jewelry editor and stylist Kareem Rashed explains, “Ana is not only innovative in terms of design; she’s challenging how we actually wear fine jewelry.

“Her pieces have everything that I think the modern woman wants: exceptional craftsmanship, a unique point of view, and an easy, effortless sense of glamour.”

As edgy styles of jewelry have become the new norm (think ear cuffs), Khouri has been the designer to continuously push the envelope, manipulating an earring to wrap around and cradle the ear, for example, or, most recently, linking earrings with a chain that lies across the head like a crown.  

The most innovative jewelry can, at times have a costume-like effect, but Khouri shatters the stereotype, designing for women who, like herself, adore bold, eccentric fashion.

Fernando Jorge
Founded: 2010
Based In: London
Key Retailers: Bergdorf Goodman, Matches, Net-a-Porter, Le Bon Marche 

Midway through the last decade, Fernando Jorge hit a comfortable design stride, making sleek, curving designs that communicate an easy-to-wear elegance.  

“He has an innate understanding of how jewelry works on a body, which gives his pieces—even those dripping in diamonds—this sensual, second-skin quality,” Rashed said.

But Jorge didn’t stay comfortable. In the last several seasons he’s entered a peak creative period, delivering an inspired proliferation of captivating designs, first with colored gemstones and then diamonds.

“It’s been wonderful seeing how Fernando’s collection has evolved over the past decade,” Rashed said. “Particularly in the

last couple years, as he’s zeroed in on diamonds with his ‘Brilliant’ collection.”

If, at the end of the last decade, we did indeed enter Jorge’s golden age, expect to see much more from the designer in coming years.

Most recently, he experimented with a transformable design (acutely dissected by jewelry expert Marion Fasel on her site, The Adventurine), perhaps signaling a new design chapter.

Nikos Koulis
Founded: 2006
Based In: Athens, Greece
Key Retailers: Bergdorf Goodman, Neiman Marcus

Nikos Koulis has cemented his aesthetic as unapologetically bold, geometric and Art Deco-inspired but, rather than pigeonholing the designer, these parameters have inspired a never-ending stream of impossibly good work.

Koulis has influenced jewelry design to the extent that one could be forgiven for forgetting the many current jewelry trends he’s championed, such as the resurgence of enamel, unique diamond cuts, and bold color in unexpected combinations.

Before IHPR Jewelry Director Jennifer Gach worked with Koulis as a client in her current role, she developed an affinity for the designer, often featuring him in the pages of Elle magazine.

“I’ve been a huge fan of Nikos since the moment I discovered his work,” she said.

“We met in Paris while I was covering market as jewelry editor at Elle. I was completely blown away by his modern settings, incredible stones and use of enamel. It was early into my career and I credit Nikos with sparking my love of jewelry. He never ceases to amaze me, season after season.”

Koulis will continue to entrance editors and buyers into the 2020s, combining the best qualities of his early 20th-century inspirations with an unmatched and directional refinement.  

Vram
Designer: Vram Minassian
Founded: 2010
Based In: Los Angeles
Key Retailers: Bergdorf Goodman, Goop, Maxfields, Broken English

Vram Minassian’s recent rise is remarkable because his thoroughly developed artistic voice is so different from that of his peers.

“Vram is one of the most unique designers I have come across in a while,” said Goop Fashion Buyer Olivia Nathanson. “His designs are bold and distinguishable in the best way.”

Minassian’s work accesses primal forms, echoing the shapes of bones or even sound waves, a Rorscach test of shapes to be interpreted in myriad ways.

He also exhibits one of the most mature and refined viewpoints of color in fine jewelry now, creating subtle tonal masterpieces with an unmatchable eye for gemstone selection.

Like all the designers on this list, Minassian’s genius lies in his ability to marry his creative shapes and proportions with utter comfort and wearability, never sacrificing the latter for the former.

Nathanson said, “I love that so much of his collection is made up of statement pieces that you want to wear every day, not just for an occasion.”

“You can see and feel the inherent attention to detail and creative invocation in his jewelry. Each piece is a work of art.”

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Macy’s Herald Square New York City store
MajorsJan 15, 2025
Macy’s to Close 66 Stores as Part of Turnaround Strategy

The closures are part of the retailer’s plan to close 150 locations over a three-year period.

Jewelers Vigilance Committee Americans with Disabilities Act guide cover
Policies & IssuesJan 15, 2025
JVC Debuts Guide to Americans with Disabilities Act Compliance

The online guide is available for free and written with the jewelry industry in mind.

Jose Hess Design Award Trophy
Events & AwardsJan 15, 2025
Jose Hess Design Awards Open for Submissions

The awards honor the late Jose Hess, a founding member of AJDC and an award-winning jewelry designer.

Resolutions - 2025.jpg
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers

The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.

Susan Jacques
GradingJan 14, 2025
GIA CEO, President Susan Jacques to Retire at the End of 2025

The grading lab said the search for her successor is underway.

Weekly QuizJan 09, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Jewelry designer and National Jeweler guest columnist Jules Kim
ColumnistsJan 14, 2025
Jules Kim: Building Bridges Between Creators and Industry

In this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.

Emily P Wheeler purple heart earrings
Policies & IssuesJan 14, 2025
These Designers and Retailers Are Raising Money for LA Wildfire Relief

From raffles to auctions to donations, the industry is working to aid charities in Los Angeles amid the raging wildfires.

ride_or_die_1872x1052.png
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday Campaign

A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’

Henry A. Hänni
GradingJan 14, 2025
Former SSEF Director Henry A. Hänni Dies

A pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.

Woman wearing rings on both hands
FinancialsJan 14, 2025
Signet Jewelers Lowers Q4 Guidance After Holiday Sales Fall Short

The peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.

Edouard Schneider
MajorsJan 14, 2025
Edouard Schneider Joins Messika as Chief Brand Officer

Schneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.

Gemfields emeralds
SourcingJan 13, 2025
Zambia Reinstates 15% Export Duty on Precious Gemstones, Shocking Gemfields

Gemfields said the Zambian government revoked the 2019 suspension of the tax with no warning.

Woman’s silhouette with smart ring on finger
TechnologyJan 13, 2025
Ultrahuman Unveils Luxury Smart Ring

With versions in 18-karat gold and platinum, the wearables company is blending health technology and fine jewelry.

Brandee Dallow
Policies & IssuesJan 13, 2025
Brandee Dallow Elected President of Ethical Metalsmiths

The executive brings more than two decades of industry experience to the role.

Camille Zarsky and curated necklaces
IndependentsJan 13, 2025
The Seven Pops Up in Palm Beach

The New York City-based retailer is bringing its curation of jewels to a pop-up shop at Love Binetti in Palm Beach, Florida.

Jewelers Relief Fund logo
Policies & IssuesJan 10, 2025
Jewelers Relief Fund Reopened to Aid Victims of LA Fires

Created by JA and DCA, the fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.

Elsa Jin Mozi Brooch
TrendsJan 10, 2025
Piece of the Week: Elsa Jin’s ‘Mozi’ Brooch

Adrien Brody received his first Golden Globe while wearing the “Mozi” brooch, which depicts a spill of traditional Chinese calligraphy ink.

Paul Rowley, Sandrine Conseiller, Vipul Shah, and Kirit Bhansali
SourcingJan 10, 2025
De Beers, GJEPC Partner to Promote Natural Diamonds

The pair will work together to support independent retailers in India with marketing assets, training materials, and other tools.

Counterfeit Tiffany & Co. jewelry near U.S. Customs and Border Protection logo
CrimeJan 09, 2025
US Customs Seizes Counterfeit Tiffany & Co. Jewels

Officers in Champlain, New York valued the jewels, if genuine, at nearly $30,000.

Karma El Khalil Meteor Necklace
CollectionsJan 09, 2025
Karma El Khalil’s New Collection is an Ode to the Moon

The “Moonlight Rhapsody” collection is overflowing with gemstones, from raw opal to morganite and spessartite.

AGTA Seminar Series
Events & AwardsJan 09, 2025
Here Is the 2025 AGTA GemFair Tucson Educational Lineup

The seminar series covers topics from market trends and colored stone terminology to working with museums and growing an Instagram profile.

Diamond Trails Reena Ahluwalia
SourcingJan 09, 2025
Reena Ahluwalia Unveils New Works in ‘Diamond Trails’ Anthology

The artist collaborated with industry creatives on the project, which features five fictional stories and five corresponding paintings.

Virginia Jewelers at the Children’s Hospital Foundation Ball
IndependentsJan 09, 2025
Virginia Jewelers Raise Nearly $26K for Children’s Hospital at Charity Ball

Nine jewelers donated jewels for a raffle to support the Children’s Hospital Foundation at Virginia Commonwealth University.

Miss Piggy taking a selfie
WatchesJan 08, 2025
Oris Debuts Hot Pink Miss Piggy Watch

Miss Piggy shared her thoughts on being fabulous, the importance of accessories, and how to be your own cheerleader.

Rings in the Promise by Effy lab-grown diamond jewelry collection
Lab-GrownJan 08, 2025
Effy Introduces Brand Dedicated to Lab-Grown Diamonds

“Promise by Effy” includes fashion jewelry and engagement rings.

Haltom’s Jewelers closing ad
IndependentsJan 08, 2025
Haltom’s Jewelers to Close After 130 Years

The Texas-based jeweler is closing all three locations.

Zendaya and Engagement Ring at 2025 Golden Globes
TrendsJan 08, 2025
Zendaya’s Engagement Ring Combines Vintage and Modern Elements

Zendaya’s ring, featuring an east-west set elongated cushion-cut diamond, is said to be from British designer Jessica McCormack.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy