Editors

20 Designers to Watch in 2020 and Beyond: The Innovators

EditorsJan 27, 2020

20 Designers to Watch in 2020 and Beyond: The Innovators

You know them as buzzed-about fine jewelry brands expanding the scope of what is possible in fine jewelry, and they’re nowhere near done.

20200124_Ana5.jpg
Designer Ana Khouri, whose design is pictured here, has been one of fine jewelry's greatest innovators in recent years. Senior Editor Ashley Davis predicts she will reach new heights in the 2020s.

In this fourth installment of 20 Designers to Watch in 2020 and Beyond, meet four trailblazers who rise above their competitors, blurring the line between jewelry and art with their exquisitely avant-garde creations.


Their creativity is only rivaled by their technical prowess, as they achieve shapes and designs  rarely, or never, seen in the fine jewelry medium.

In the last decade, these four designers have broadened the scope of what is possible  and they’re nowhere near done. They will continue to push themselves and inspire their peers in the decade ahead.

Read the first three parts of the series, on designers who excel in color, bridal and updated classics, here

The Innovators: Ana Khouri, Fernando Jorge, Nikos Koulis, Vram

Ana Khouri
Founded: 2013
Based In: New York City
Key Retailers: The Row, Dover Street Market, Matches Fashion

Ana Khouri’s approach to jewelry is that of a fine artist, disregarding any preconceived notions of how one creates or defines the medium.

Jewelry editor and stylist Kareem Rashed explains, “Ana is not only innovative in terms of design; she’s challenging how we actually wear fine jewelry.

“Her pieces have everything that I think the modern woman wants: exceptional craftsmanship, a unique point of view, and an easy, effortless sense of glamour.”

As edgy styles of jewelry have become the new norm (think ear cuffs), Khouri has been the designer to continuously push the envelope, manipulating an earring to wrap around and cradle the ear, for example, or, most recently, linking earrings with a chain that lies across the head like a crown.  

The most innovative jewelry can, at times have a costume-like effect, but Khouri shatters the stereotype, designing for women who, like herself, adore bold, eccentric fashion.

Fernando Jorge
Founded: 2010
Based In: London
Key Retailers: Bergdorf Goodman, Matches, Net-a-Porter, Le Bon Marche 

Midway through the last decade, Fernando Jorge hit a comfortable design stride, making sleek, curving designs that communicate an easy-to-wear elegance.  

“He has an innate understanding of how jewelry works on a body, which gives his pieces—even those dripping in diamonds—this sensual, second-skin quality,” Rashed said.

But Jorge didn’t stay comfortable. In the last several seasons he’s entered a peak creative period, delivering an inspired proliferation of captivating designs, first with colored gemstones and then diamonds.

“It’s been wonderful seeing how Fernando’s collection has evolved over the past decade,” Rashed said. “Particularly in the

last couple years, as he’s zeroed in on diamonds with his ‘Brilliant’ collection.”

If, at the end of the last decade, we did indeed enter Jorge’s golden age, expect to see much more from the designer in coming years.

Most recently, he experimented with a transformable design (acutely dissected by jewelry expert Marion Fasel on her site, The Adventurine), perhaps signaling a new design chapter.

Nikos Koulis
Founded: 2006
Based In: Athens, Greece
Key Retailers: Bergdorf Goodman, Neiman Marcus

Nikos Koulis has cemented his aesthetic as unapologetically bold, geometric and Art Deco-inspired but, rather than pigeonholing the designer, these parameters have inspired a never-ending stream of impossibly good work.

Koulis has influenced jewelry design to the extent that one could be forgiven for forgetting the many current jewelry trends he’s championed, such as the resurgence of enamel, unique diamond cuts, and bold color in unexpected combinations.

Before IHPR Jewelry Director Jennifer Gach worked with Koulis as a client in her current role, she developed an affinity for the designer, often featuring him in the pages of Elle magazine.

“I’ve been a huge fan of Nikos since the moment I discovered his work,” she said.

“We met in Paris while I was covering market as jewelry editor at Elle. I was completely blown away by his modern settings, incredible stones and use of enamel. It was early into my career and I credit Nikos with sparking my love of jewelry. He never ceases to amaze me, season after season.”

Koulis will continue to entrance editors and buyers into the 2020s, combining the best qualities of his early 20th-century inspirations with an unmatched and directional refinement.  

Vram
Designer: Vram Minassian
Founded: 2010
Based In: Los Angeles
Key Retailers: Bergdorf Goodman, Goop, Maxfields, Broken English

Vram Minassian’s recent rise is remarkable because his thoroughly developed artistic voice is so different from that of his peers.

“Vram is one of the most unique designers I have come across in a while,” said Goop Fashion Buyer Olivia Nathanson. “His designs are bold and distinguishable in the best way.”

Minassian’s work accesses primal forms, echoing the shapes of bones or even sound waves, a Rorscach test of shapes to be interpreted in myriad ways.

He also exhibits one of the most mature and refined viewpoints of color in fine jewelry now, creating subtle tonal masterpieces with an unmatchable eye for gemstone selection.

Like all the designers on this list, Minassian’s genius lies in his ability to marry his creative shapes and proportions with utter comfort and wearability, never sacrificing the latter for the former.

Nathanson said, “I love that so much of his collection is made up of statement pieces that you want to wear every day, not just for an occasion.”

“You can see and feel the inherent attention to detail and creative invocation in his jewelry. Each piece is a work of art.”

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Gold jewelry on a scale
MajorsSep 10, 2025
Stuller to Swap Gold Scrap for Full Credit to Account

As the gold price rises, the manufacturer is offering a 100 percent payout through Sept. 30 for gold clean scrap.

Jacob and Co Loewe headphones
SourcingSep 10, 2025
Tech Meets Style in the New Loewe x Jacob & Co. Headphones

Jacob & Co. partnered with the German technology company on two pairs of headphones, one set with diamonds and the other with sapphires.

Tiffany & Co Favrile Beetle Necklace in Frankenstein
TrendsSep 10, 2025
Tiffany & Co. Archival Jewels Bring Life to ‘Frankenstein’

Guillermo del Toro’s 2025 “Frankenstein” will feature 27 jewels and objects from the storied brand, including pieces from its archives.

reDollar-fine-jewelry-department.jpg
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment Program

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

24 Karat Club banquet
MajorsSep 10, 2025
24 Karat Club of New York’s Banquet to Return to Waldorf Astoria

The Waldorf Astoria New York’s grand reopening this past summer means a homecoming for the industry group’s annual event.

Weekly QuizSep 04, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Anglo American’s Quellaveco copper mine in Peru
SourcingSep 09, 2025
Anglo American to Merge With Canadian Copper Miner

Anglo plans to merge with Teck Resources Ltd. to form Anglo Teck. The deal changes nothing about its plans to offload De Beers.

The Mellon Blue diamond
AuctionsSep 09, 2025
‘The Mellon Blue’ to Return to Auction, This Time at Christie’s

The 9.51-carat fancy vivid blue diamond, which set two world auction records at Sotheby’s in 2014, is estimated to fetch up to $30 million.

japac-btyb.png
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key Issues

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Dianne Batista Phillips Auctions
AuctionsSep 09, 2025
Phillips Names Dianne Batista Head of Jewels, New York

The industry veteran joins the auction house as it looks to solidify its footprint in the jewelry market.

Anastacia Lauren, Elle Jerge, Logan Nye
MajorsSep 09, 2025
MJSA Education Foundation Announces 2025 Scholarship Winners

The nonprofit awarded four students pursuing a professional career in jewelry making and design with $2,250 each.

Korman jewelry store Austin
IndependentsSep 08, 2025
Take a Look Inside the New Korman Store in Austin

The Texas-based jeweler has also undergone a brand refresh, debuting a new website and logo.

Logos for Manufacturing Jewelers & Suppliers of America and Jewelers of America
MajorsSep 08, 2025
MJSA Is Officially Now Under JA’s Umbrella

The two organizations have finalized and signed the affiliation agreement announced in May.

Sothebys JAR and Suzanne Belperron jewels
AuctionsSep 08, 2025
Sotheby’s To Auction ‘Exceptional’ Collection of JAR, Suzanne Belperron Jewels

The single-owner sale will headline Sotheby's inaugural jewelry auction at the Breuer building, its new global headquarters, this December.

A street in Carlsbad California
Events & AwardsSep 08, 2025
27 Can’t-Miss Converge Sessions, Events

From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.

National Jeweler columnist Peter Smith
ColumnistsSep 05, 2025
Peter Smith: A Lasting Lesson From Maurice Tempelsman

Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.

Jamie Turner Victoria Labradorite Necklace
CollectionsSep 05, 2025
Piece of the Week: Jamie Turner’s ‘Victoria’ Necklace

The “Victoria” necklace features a labradorite hugged by diamond accents in 18-karat yellow gold.

Stock image of the U.S. Supreme Court
Policies & IssuesSep 05, 2025
Trump Takes Tariffs Case to the Supreme Court

Two lower courts have moved to block the import taxes, which will remain in place as the legal battle continues.

Patrick Mahomes Hublot campaign
WatchesSep 05, 2025
Patrick Mahomes Is the New Hublot Brand Ambassador

The Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.

gia-edu main image.png
Supplier BulletinSep 04, 2025
A Brilliant Future Is Here

Sponsored by GIA

Lucara pink diamond
SourcingSep 04, 2025
Lucara Unveils Unusual 37-Carat Pink Diamond

The Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.

Shot from Breitling new NFL campaign
WatchesSep 04, 2025
Breitling Takes Its NFL Game to the Next Level

Breitling is now the NFL’s official timepiece partner, a move that puts the brand in front of the millions of Americans who watch football.

NYC Jewelry, Antique, & Object Show Autumn 2025
Events & AwardsSep 04, 2025
The NYC Jewelry, Antique, & Object Show Returns in November

NYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.

Fabergé x Gemfields Malaika Egg
SourcingSep 03, 2025
Gemfields Confirms Completion of Fabergé Sale

U.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.

Claire’s storefront
MajorsSep 03, 2025
These Are the Nearly 300 Claire’s Stores Set to Close

A new court filing details the locations of the stores that will close, as well as the 830 that will remain open.

Stuller’s Tools, Equipment, & Metals and Findings & Metals Catalogs
MajorsSep 03, 2025
Stuller Releases 2 New Catalogs

The new catalogs are “Tools, Equipment, & Metals” and “Findings & Metals.”

Effy Jewelry Multicolor Sapphire Bangle
TrendsSep 03, 2025
Amanda’s Style File: A Perfect Birthstone

Sapphire’s variety of colors make it the perfect birthstone for September.

Woman with hands crossed wearing jewelry
FinancialsSep 02, 2025
Lab-Grown Diamonds, Lower-Priced Fashion Jewelry Drive Signet Jewelers’ Q2 Sales

The retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy