Editors

20 Designers to Watch in 2020 and Beyond: The Innovators

EditorsJan 27, 2020

20 Designers to Watch in 2020 and Beyond: The Innovators

You know them as buzzed-about fine jewelry brands expanding the scope of what is possible in fine jewelry, and they’re nowhere near done.

20200124_Ana5.jpg
Designer Ana Khouri, whose design is pictured here, has been one of fine jewelry's greatest innovators in recent years. Senior Editor Ashley Davis predicts she will reach new heights in the 2020s.

In this fourth installment of 20 Designers to Watch in 2020 and Beyond, meet four trailblazers who rise above their competitors, blurring the line between jewelry and art with their exquisitely avant-garde creations.


Their creativity is only rivaled by their technical prowess, as they achieve shapes and designs  rarely, or never, seen in the fine jewelry medium.

In the last decade, these four designers have broadened the scope of what is possible  and they’re nowhere near done. They will continue to push themselves and inspire their peers in the decade ahead.

Read the first three parts of the series, on designers who excel in color, bridal and updated classics, here

The Innovators: Ana Khouri, Fernando Jorge, Nikos Koulis, Vram

Ana Khouri
Founded: 2013
Based In: New York City
Key Retailers: The Row, Dover Street Market, Matches Fashion

Ana Khouri’s approach to jewelry is that of a fine artist, disregarding any preconceived notions of how one creates or defines the medium.

Jewelry editor and stylist Kareem Rashed explains, “Ana is not only innovative in terms of design; she’s challenging how we actually wear fine jewelry.

“Her pieces have everything that I think the modern woman wants: exceptional craftsmanship, a unique point of view, and an easy, effortless sense of glamour.”

As edgy styles of jewelry have become the new norm (think ear cuffs), Khouri has been the designer to continuously push the envelope, manipulating an earring to wrap around and cradle the ear, for example, or, most recently, linking earrings with a chain that lies across the head like a crown.  

The most innovative jewelry can, at times have a costume-like effect, but Khouri shatters the stereotype, designing for women who, like herself, adore bold, eccentric fashion.

Fernando Jorge
Founded: 2010
Based In: London
Key Retailers: Bergdorf Goodman, Matches, Net-a-Porter, Le Bon Marche 

Midway through the last decade, Fernando Jorge hit a comfortable design stride, making sleek, curving designs that communicate an easy-to-wear elegance.  

“He has an innate understanding of how jewelry works on a body, which gives his pieces—even those dripping in diamonds—this sensual, second-skin quality,” Rashed said.

But Jorge didn’t stay comfortable. In the last several seasons he’s entered a peak creative period, delivering an inspired proliferation of captivating designs, first with colored gemstones and then diamonds.

“It’s been wonderful seeing how Fernando’s collection has evolved over the past decade,” Rashed said. “Particularly in the

last couple years, as he’s zeroed in on diamonds with his ‘Brilliant’ collection.”

If, at the end of the last decade, we did indeed enter Jorge’s golden age, expect to see much more from the designer in coming years.

Most recently, he experimented with a transformable design (acutely dissected by jewelry expert Marion Fasel on her site, The Adventurine), perhaps signaling a new design chapter.

Nikos Koulis
Founded: 2006
Based In: Athens, Greece
Key Retailers: Bergdorf Goodman, Neiman Marcus

Nikos Koulis has cemented his aesthetic as unapologetically bold, geometric and Art Deco-inspired but, rather than pigeonholing the designer, these parameters have inspired a never-ending stream of impossibly good work.

Koulis has influenced jewelry design to the extent that one could be forgiven for forgetting the many current jewelry trends he’s championed, such as the resurgence of enamel, unique diamond cuts, and bold color in unexpected combinations.

Before IHPR Jewelry Director Jennifer Gach worked with Koulis as a client in her current role, she developed an affinity for the designer, often featuring him in the pages of Elle magazine.

“I’ve been a huge fan of Nikos since the moment I discovered his work,” she said.

“We met in Paris while I was covering market as jewelry editor at Elle. I was completely blown away by his modern settings, incredible stones and use of enamel. It was early into my career and I credit Nikos with sparking my love of jewelry. He never ceases to amaze me, season after season.”

Koulis will continue to entrance editors and buyers into the 2020s, combining the best qualities of his early 20th-century inspirations with an unmatched and directional refinement.  

Vram
Designer: Vram Minassian
Founded: 2010
Based In: Los Angeles
Key Retailers: Bergdorf Goodman, Goop, Maxfields, Broken English

Vram Minassian’s recent rise is remarkable because his thoroughly developed artistic voice is so different from that of his peers.

“Vram is one of the most unique designers I have come across in a while,” said Goop Fashion Buyer Olivia Nathanson. “His designs are bold and distinguishable in the best way.”

Minassian’s work accesses primal forms, echoing the shapes of bones or even sound waves, a Rorscach test of shapes to be interpreted in myriad ways.

He also exhibits one of the most mature and refined viewpoints of color in fine jewelry now, creating subtle tonal masterpieces with an unmatchable eye for gemstone selection.

Like all the designers on this list, Minassian’s genius lies in his ability to marry his creative shapes and proportions with utter comfort and wearability, never sacrificing the latter for the former.

Nathanson said, “I love that so much of his collection is made up of statement pieces that you want to wear every day, not just for an occasion.”

“You can see and feel the inherent attention to detail and creative invocation in his jewelry. Each piece is a work of art.”

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Buccellati Opera Tulle ring
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Lagos SML High Jewelry Bee Brooch
TrendsJan 16, 2026
Diane Lane's Brooch Buzzes at the 2026 Golden Globes

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.

Gavel
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store Robberies

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Jewelers of America 20 Under 40 Program
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now Open

The program recognizes rising professionals in the jewelry industry.

Weekly QuizJan 15, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
The Venetian Expo Las Vegas
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now Open

A new lifestyle section and a watch showcase have been added to this year’s event.

Avocados From Mexico Golden Double Dip Chip
TrendsJan 15, 2026
Don’t Double-Dip With This Golden Chip

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

41.82-carat rough blue diamond recovered from the Cullinan Mine
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South Africa

Petra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.

Marie Lichtenberg Lasso Locket Bracelets Campaign
CollectionsJan 14, 2026
Marie Lichtenberg Lassos Leather for New Bracelets

The brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.

“My Next Question: The Podcast” graphic featuring Amanda Gizzi and Michelle Graff
TechnologyJan 14, 2026
“My Next Question” Enters Its Podcast Era

National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.

Saks New York City holiday lights
MajorsJan 14, 2026
Saks Files for Bankruptcy, Names New CEO

The department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.

Colman Domingo
CollectionsJan 14, 2026
Boucheron Names Colman Domingo as Brand Ambassador

The award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.

Burnell’s Fine Jewelry Kristi Regan, Nathan Regan, Sean Hamlin, Erin Carson
IndependentsJan 14, 2026
Kansas Jeweler Wins 2025 ‘Wag’ Award

Edge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.

National Jeweler columnist Sherry Smith, vice president of coaching strategy and development at the Edge Retail Academy
ColumnistsJan 13, 2026
2025 Was a ‘Price Up, Units Down’ Year, Here’s What That Signals for 2026

In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.

Orr’s Jewelers David Gordon, Marcia Gordon, Aliza Gordon, Leslie Gordon
IndependentsJan 13, 2026
Orr’s Jewelers Opens New Location in Pittsburgh’s Strip District

The family-owned jeweler’s new space is in a former wholesale produce market.

Stock image of a gavel and books
CrimeJan 13, 2026
Alleged Getaway Driver Charged in Florida Jewelry Store Robbery

Ivel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.

Rio Grande diamonds
SourcingJan 13, 2026
Rio Grande To Offer Calibrated Diamond Melee

The supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.

Hana Kaneko rings
Events & AwardsJan 13, 2026
NYC Jewelry, Antique, & Object Show Announces Winter Event

The new show will take place Jan. 23-25, 2026.

MNQ FINAL - NJ web - 1872 x 1052 px.png
PodcastsJan 12, 2026
Introducing My Next Question, the Podcast

A monthly podcast series for jewelry professionals

Peter Yanzter, former executive director of AGS Labs
GradingJan 12, 2026
Peter Yantzer, Former Executive Director of AGS Labs, Dies at 77

Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.

Macy’s New York Herald Square
MajorsJan 12, 2026
These 14 Macy’s Locations Will Close This Year

The store closures are part of the retailer’s “Bold New Chapter” turnaround plan.

Jewelers Mutual logo
MajorsJan 12, 2026
Jewelers Mutual Acquires AI-Powered Event Insurance Program

Through EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.

Kendra Scott CEO Chris Blakeslee
MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO

Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.

Wrapped holiday present boxes
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard Say

The credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.

Christie’s Kimberly Miller
AuctionsJan 09, 2026
Christie’s Names New Global Managing Director for Luxury

Kimberly Miller has been promoted to the role.

Lionheart Serenity Opal Amulet Charm
CollectionsJan 09, 2026
Piece of the Week: Lionheart’s ‘Serenity’ Opal Charm

The “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy