Editors

20 Designers to Watch in 2020 and Beyond: The Innovators

EditorsJan 27, 2020

20 Designers to Watch in 2020 and Beyond: The Innovators

You know them as buzzed-about fine jewelry brands expanding the scope of what is possible in fine jewelry, and they’re nowhere near done.

20200124_Ana5.jpg
Designer Ana Khouri, whose design is pictured here, has been one of fine jewelry's greatest innovators in recent years. Senior Editor Ashley Davis predicts she will reach new heights in the 2020s.

In this fourth installment of 20 Designers to Watch in 2020 and Beyond, meet four trailblazers who rise above their competitors, blurring the line between jewelry and art with their exquisitely avant-garde creations.


Their creativity is only rivaled by their technical prowess, as they achieve shapes and designs  rarely, or never, seen in the fine jewelry medium.

In the last decade, these four designers have broadened the scope of what is possible  and they’re nowhere near done. They will continue to push themselves and inspire their peers in the decade ahead.

Read the first three parts of the series, on designers who excel in color, bridal and updated classics, here. 

The Innovators: Ana Khouri, Fernando Jorge, Nikos Koulis, Vram

Ana Khouri
Founded: 2013
Based In: New York City
Key Retailers: The Row, Dover Street Market, Matches Fashion

Ana Khouri’s approach to jewelry is that of a fine artist, disregarding any preconceived notions of how one creates or defines the medium.

Jewelry editor and stylist Kareem Rashed explains, “Ana is not only innovative in terms of design; she’s challenging how we actually wear fine jewelry.

“Her pieces have everything that I think the modern woman wants: exceptional craftsmanship, a unique point of view, and an easy, effortless sense of glamour.”

As edgy styles of jewelry have become the new norm (think ear cuffs), Khouri has been the designer to continuously push the envelope, manipulating an earring to wrap around and cradle the ear, for example, or, most recently, linking earrings with a chain that lies across the head like a crown.  

The most innovative jewelry can, at times have a costume-like effect, but Khouri shatters the stereotype, designing for women who, like herself, adore bold, eccentric fashion.

Fernando Jorge
Founded: 2010
Based In: London
Key Retailers: Bergdorf Goodman, Matches, Net-a-Porter, Le Bon Marche 

Midway through the last decade, Fernando Jorge hit a comfortable design stride, making sleek, curving designs that communicate an easy-to-wear elegance.  

“He has an innate understanding of how jewelry works on a body, which gives his pieces—even those dripping in diamonds—this sensual, second-skin quality,” Rashed said.

But Jorge didn’t stay comfortable. In the last several seasons he’s entered a peak creative period, delivering an inspired proliferation of captivating designs, first with colored gemstones and then diamonds.

“It’s been wonderful seeing how Fernando’s collection has evolved over the past decade,” Rashed said. “Particularly in the

last couple years, as he’s zeroed in on diamonds with his ‘Brilliant’ collection.”

If, at the end of the last decade, we did indeed enter Jorge’s golden age, expect to see much more from the designer in coming years.

Most recently, he experimented with a transformable design (acutely dissected by jewelry expert Marion Fasel on her site, The Adventurine), perhaps signaling a new design chapter.

Nikos Koulis
Founded: 2006
Based In: Athens, Greece
Key Retailers: Bergdorf Goodman, Neiman Marcus

Nikos Koulis has cemented his aesthetic as unapologetically bold, geometric and Art Deco-inspired but, rather than pigeonholing the designer, these parameters have inspired a never-ending stream of impossibly good work.

Koulis has influenced jewelry design to the extent that one could be forgiven for forgetting the many current jewelry trends he’s championed, such as the resurgence of enamel, unique diamond cuts, and bold color in unexpected combinations.

Before IHPR Jewelry Director Jennifer Gach worked with Koulis as a client in her current role, she developed an affinity for the designer, often featuring him in the pages of Elle magazine.

“I’ve been a huge fan of Nikos since the moment I discovered his work,” she said.

“We met in Paris while I was covering market as jewelry editor at Elle. I was completely blown away by his modern settings, incredible stones and use of enamel. It was early into my career and I credit Nikos with sparking my love of jewelry. He never ceases to amaze me, season after season.”

Koulis will continue to entrance editors and buyers into the 2020s, combining the best qualities of his early 20th-century inspirations with an unmatched and directional refinement.  

Vram
Designer: Vram Minassian
Founded: 2010
Based In: Los Angeles
Key Retailers: Bergdorf Goodman, Goop, Maxfields, Broken English

Vram Minassian’s recent rise is remarkable because his thoroughly developed artistic voice is so different from that of his peers.

“Vram is one of the most unique designers I have come across in a while,” said Goop Fashion Buyer Olivia Nathanson. “His designs are bold and distinguishable in the best way.”

Minassian’s work accesses primal forms, echoing the shapes of bones or even sound waves, a Rorscach test of shapes to be interpreted in myriad ways.

He also exhibits one of the most mature and refined viewpoints of color in fine jewelry now, creating subtle tonal masterpieces with an unmatchable eye for gemstone selection.

Like all the designers on this list, Minassian’s genius lies in his ability to marry his creative shapes and proportions with utter comfort and wearability, never sacrificing the latter for the former.

Nathanson said, “I love that so much of his collection is made up of statement pieces that you want to wear every day, not just for an occasion.”

“You can see and feel the inherent attention to detail and creative invocation in his jewelry. Each piece is a work of art.”

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Pat Pruitt Dragonfly Earrings
TrendsNov 06, 2026
Pat Pruitt’s DragonFly Earrings Take Flight on Election Night

Groundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.

Colin Jost in Kay Jewelers holiday ad
MajorsNov 06, 2026
SNL’s Colin Jost Finds the Perfect Gift in Kay Jewelers’ Holiday Ad

Jost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.

GCAL 8X_NJSB_1.jpg
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the Counter

Sponsored by GCAL by Sarine

overnight btyb 1026.png
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to Sell

With customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.

Wrapped holiday gift boxes
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This Year

From shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.

Weekly QuizNov 05, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Little Pet Portrait Pendants by Russell Jones & Judi Powers
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New Collaboration

The designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.

Brilliant Earth Elizabeth Taylor jewelry
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3

Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.

DeBeersICONS_TITLE1_CUSTOMCONTENT_1872x1052 (1).jpg
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural Diamonds

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Swarovski Joy: The Swarovski Musical Campaign with Ariana Grande
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign

“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.

GIA logo
GradingNov 05, 2026
GIA to Offer Next-Day Holiday Services

The lab will bring back its complimentary next-day service for some reports starting next week.

Cartier bracelet and ring
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia Airport

A Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.

Pandora celestial chandelier earrings
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on Design

New collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.

NYC Jewelry Week Biolgems Jewelry Exhibition
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition Yet

The citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.

Lanessa Elrod
MajorsNov 04, 2026
Bergdorf Goodman Names New President

Lanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.

Replica of Infinity Gauntlet
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for Auction

A replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.

Arthur Klein
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89

Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.

Zadok Jewelers
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet Giveaway

To enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.

David Yurman Gem Awards Grant 2027 Graphic
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 Applications

The grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.

Kirstin Viland, Joanna Kovacs, Shari Lukacs
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship Winners

The winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.

Sothebys Romanov sapphire
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s Geneva

The rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.

Fake Audemars Piguet watch
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet Watches

It is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.

Jewelers of America new board members
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board

Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.

Kristi Yamaguchi Wearing Always Dream Collection
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ Collection

The jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.

2026 AGTA Spectrum & Cutting Edge Awards Best Of Winners
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum Awards

Spectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.

Edina Kiss Eye Pendants on Charm Necklace
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’

Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.

Alexis Hoopes
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising Officer

Alexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.

Rolex store exterior Bellevue Washington
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington State

The Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy