Editors

20 Designers to Watch in 2020 and Beyond: The Innovators

EditorsJan 27, 2020

20 Designers to Watch in 2020 and Beyond: The Innovators

You know them as buzzed-about fine jewelry brands expanding the scope of what is possible in fine jewelry, and they’re nowhere near done.

20200124_Ana5.jpg
Designer Ana Khouri, whose design is pictured here, has been one of fine jewelry's greatest innovators in recent years. Senior Editor Ashley Davis predicts she will reach new heights in the 2020s.

In this fourth installment of 20 Designers to Watch in 2020 and Beyond, meet four trailblazers who rise above their competitors, blurring the line between jewelry and art with their exquisitely avant-garde creations.


Their creativity is only rivaled by their technical prowess, as they achieve shapes and designs  rarely, or never, seen in the fine jewelry medium.

In the last decade, these four designers have broadened the scope of what is possible  and they’re nowhere near done. They will continue to push themselves and inspire their peers in the decade ahead.

Read the first three parts of the series, on designers who excel in color, bridal and updated classics, here

The Innovators: Ana Khouri, Fernando Jorge, Nikos Koulis, Vram

Ana Khouri
Founded: 2013
Based In: New York City
Key Retailers: The Row, Dover Street Market, Matches Fashion

Ana Khouri’s approach to jewelry is that of a fine artist, disregarding any preconceived notions of how one creates or defines the medium.

Jewelry editor and stylist Kareem Rashed explains, “Ana is not only innovative in terms of design; she’s challenging how we actually wear fine jewelry.

“Her pieces have everything that I think the modern woman wants: exceptional craftsmanship, a unique point of view, and an easy, effortless sense of glamour.”

As edgy styles of jewelry have become the new norm (think ear cuffs), Khouri has been the designer to continuously push the envelope, manipulating an earring to wrap around and cradle the ear, for example, or, most recently, linking earrings with a chain that lies across the head like a crown.  

The most innovative jewelry can, at times have a costume-like effect, but Khouri shatters the stereotype, designing for women who, like herself, adore bold, eccentric fashion.

Fernando Jorge
Founded: 2010
Based In: London
Key Retailers: Bergdorf Goodman, Matches, Net-a-Porter, Le Bon Marche 

Midway through the last decade, Fernando Jorge hit a comfortable design stride, making sleek, curving designs that communicate an easy-to-wear elegance.  

“He has an innate understanding of how jewelry works on a body, which gives his pieces—even those dripping in diamonds—this sensual, second-skin quality,” Rashed said.

But Jorge didn’t stay comfortable. In the last several seasons he’s entered a peak creative period, delivering an inspired proliferation of captivating designs, first with colored gemstones and then diamonds.

“It’s been wonderful seeing how Fernando’s collection has evolved over the past decade,” Rashed said. “Particularly in the

last couple years, as he’s zeroed in on diamonds with his ‘Brilliant’ collection.”

If, at the end of the last decade, we did indeed enter Jorge’s golden age, expect to see much more from the designer in coming years.

Most recently, he experimented with a transformable design (acutely dissected by jewelry expert Marion Fasel on her site, The Adventurine), perhaps signaling a new design chapter.

Nikos Koulis
Founded: 2006
Based In: Athens, Greece
Key Retailers: Bergdorf Goodman, Neiman Marcus

Nikos Koulis has cemented his aesthetic as unapologetically bold, geometric and Art Deco-inspired but, rather than pigeonholing the designer, these parameters have inspired a never-ending stream of impossibly good work.

Koulis has influenced jewelry design to the extent that one could be forgiven for forgetting the many current jewelry trends he’s championed, such as the resurgence of enamel, unique diamond cuts, and bold color in unexpected combinations.

Before IHPR Jewelry Director Jennifer Gach worked with Koulis as a client in her current role, she developed an affinity for the designer, often featuring him in the pages of Elle magazine.

“I’ve been a huge fan of Nikos since the moment I discovered his work,” she said.

“We met in Paris while I was covering market as jewelry editor at Elle. I was completely blown away by his modern settings, incredible stones and use of enamel. It was early into my career and I credit Nikos with sparking my love of jewelry. He never ceases to amaze me, season after season.”

Koulis will continue to entrance editors and buyers into the 2020s, combining the best qualities of his early 20th-century inspirations with an unmatched and directional refinement.  

Vram
Designer: Vram Minassian
Founded: 2010
Based In: Los Angeles
Key Retailers: Bergdorf Goodman, Goop, Maxfields, Broken English

Vram Minassian’s recent rise is remarkable because his thoroughly developed artistic voice is so different from that of his peers.

“Vram is one of the most unique designers I have come across in a while,” said Goop Fashion Buyer Olivia Nathanson. “His designs are bold and distinguishable in the best way.”

Minassian’s work accesses primal forms, echoing the shapes of bones or even sound waves, a Rorscach test of shapes to be interpreted in myriad ways.

He also exhibits one of the most mature and refined viewpoints of color in fine jewelry now, creating subtle tonal masterpieces with an unmatchable eye for gemstone selection.

Like all the designers on this list, Minassian’s genius lies in his ability to marry his creative shapes and proportions with utter comfort and wearability, never sacrificing the latter for the former.

Nathanson said, “I love that so much of his collection is made up of statement pieces that you want to wear every day, not just for an occasion.”

“You can see and feel the inherent attention to detail and creative invocation in his jewelry. Each piece is a work of art.”

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

A Marvelous Journey: The Collection of Maurice Tempelsman
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to Auction

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

Dakota Badia and Nancy Badia
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in Aspen

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

AGS at Peter Yantzer Building dedication
MajorsJun 04, 2026
AGS Honors Late Peter Yantzer, Holds Time Capsule Ceremony

The organization also announced its international board of directors for the 2026-2027 term.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Neiman Marcus downtown Dallas store
MajorsJun 04, 2026
Neiman Marcus’ Downtown Dallas Store to Close in September

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

Weekly QuizJun 04, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
The Retail Smiths founder and National Jeweler columnist Peter Smith
ColumnistsJun 03, 2026
Peter Smith: When Top Talent Leaves and What It Says About You

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

Screenshot of the Tracr website homepage
GradingJun 03, 2026
GIA’s Tracr Investment Is First Step Toward Industry-Owned Platform

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The 1916 Company Coast to Coast Roadshow
WatchesJun 03, 2026
The 1916 Company Taking Pre-Owned Rolexes on the Road, Again

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

Jessica Alba in Gabriel & Co. campaign
IndependentsJun 03, 2026
Jessica Alba Is the New Face of Gabriel & Co.

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.

Anna Maccieri Rossi Ora Wood Sunrise Cuff, Marie Lichtenberg High Jewelry Bandana, Anna Maccieri Rossi Carpe Diem Pendant
TrendsJun 03, 2026
State of Design: Only the Innovative Will Survive

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

Woman with crossed hands and rings on fingers
FinancialsJun 02, 2026
Signet Jewelers’ Q1 Sales Up 2% As It Focuses on ‘Core Four’

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

Dr. Akinwumi Adesina, chairperson of the Diamonds for Development Fund
SourcingJun 02, 2026
Leader Appointed for Botswana’s Diamonds for Development Fund

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

James Marks
WatchesJun 02, 2026
Watch Industry Veteran James Marks Joins Sotheby’s

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

Sothebys 10-carat blue diamond, 120 carat Harry Winston diamond necklace
AuctionsJun 02, 2026
Sotheby’s to Auction 10-Carat Blue Diamond, 1960s Harry Winston Necklace

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

People shopping in a jewelry store
IndependentsJun 02, 2026
State of Retail: 6 Things Retailers Should Know About Consumers Today

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

Zahn-Z Big Zaha Art Deco Ring
Events & AwardsJun 01, 2026
Design Atelier Brands Have a Big Night at Emotional Couture Design Awards

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

Rapaport's rebranding
SourcingJun 01, 2026
RapNet Rebranding as Rapaport Trade

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

Gemfields emeralds
SourcingJun 01, 2026
Gemfields’ Higher-Quality Emerald Auction Achieves $26.8M

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

Cultus Artem River of Heaven Necklace
CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ Desert

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

Sean Dunn, Amy Greenberg, Elise Greenberg, Coleman Clark, Mitchell Clark
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame Inductees

This year’s inductees include second-, third-, and fourth-generation jewelers.

Jesse Itzler
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote Speaker

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

JCK Rocks Nelly Graphic
Events & AwardsMay 28, 2026
JCK Rocks To Ride With Nelly

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

A screen shot of The Clear Cut's website
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

Itä Aguaviva Tassel Pendant, Ashaha Anzar Cuff, Cultus Artem Quetzal Ring
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design Atelier

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

GCAL 8x Cushion Cut diamond
GradingMay 28, 2026
GCAL By Sarine Launches 8X Cushion Cut

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

Stock image of police cars with their lights on
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy