JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.
12 New-to-Couture Designers Not to Miss
There will be many new faces worth a visit at this year’s edition of the jewelry trade show.

The best part about visiting the Couture show are the surprises.
Every retailer and buyer has their tried-and-true roster of designers they count on to produce beautiful jewelry season after season, and the Couture caliber of artist consistently lives up to expectations.
But it’s the unexpected—the new direction from a favorite brand, or an entirely new design voice—that keeps the jewelry trade show such an important industry resource.
We suggest carving out a little time this week to let the following dozen new-to-Couture jewelry designers surprise you with their originality and talent.
Vram
Booth: DA18
Designer: Vram Minassian
Home Base: Los Angeles
Established: 2015
Worth a Visit Because… Minassian spent 30 years designing behind the scenes before embarking on his own creative vision and his experience shows. The result is a conceptual and original take on wearable sculpture that is instantly recognizable as the designer’s own.
WWake
Booth: DA22
Designer: Wing Yau
Home Base: New York City
Established: 2013
Worth a Visit Because… With her line of diminutive, gemstone-laden jewelry, Yau proves that delicate, stackable pieces need not be generic. Since its inception, Wwake has consistently delivered covetable jewels for the self-purchaser—the scale helps keep the price tag down and the handmade quality appeals to the millennial.
Kim Mee Hye
Booth: DA29
Designer: Kimy Gringoire
Home Base: Antwerp
Established: 2015
Worth a Visit Because… If there’s a traditional way to wear jewelry, Kimy Gringoire didn’t get the memo. Kim Mee Hye examines the human body as if for the first time and adorns it accordingly, without any preconceived notions—think edgy ear cuffs and inventive midi rings that, aesthetically, manage to appear more elegant than rebellious.
Marlo Laz
Booth: DA21
Designer: Jesse Marlo Lazowski
Home Base: New York City
Established: 2014
Worth a Visit Because… Designer Jesse Marlo Lazowski is using color in exciting ways that evoke the spirit of some of her favorite places, from India to the American Southwest. A cultural milieu of symbols is key to the brand, which incorporates an original typography similar to Art Nouveau scripts in its cuffs, pendants and medallions.
Dana Bronfman
Booth: 137 with the Contemporary Jewelry Design Group
Designer: Dana Bronfman
Home Base: New York City
Established: 2014
Worth a Visit Because… Bronfman is known for her signature cut-out designs and matte metalwork, and now the designer is focusing on incorporating more colored gemstones into her work, like the dreamy rutilated quartz pictured above.

ARK
Booth: 601 with For Future Reference
Designer: Ann Korman
Home Base: Los Angeles
Established: 2017
Worth a Visit Because… Like many a Los Angeleno designer, Korman is interested in expressing elements of Eastern spirituality through symbols, colors and stones, and she does so with a significant dose of glamour, courtesy of gobs of 18-karat gold.

Brent Neale
Booth: 601 with For Future Reference
Designer: Brent Neale
Home Base: New York City
Established: 2017
Worth a Visit Because… The Kara Ross alum is crafting decidedly joyful statement jewelry inspired by flora and fauna. Colorful gemstone inlays and playful subject matter (her collection features a unicorn motif) contribute to the overall joie de vivre.
Designer: Jennie Kwon
Booth: 606
Home Base: Los Angeles
Established: 2013
Worth a Visit Because… Wearable and feminine, Kwon has become a go-to for alternative engagement rings and everyday, mix-and-match jewels for the self-purchaser.

Noor Fares
Booth: DA17
Designer: Noor Fares
Home Base: London
Established: 2012
Worth a Visit Because… Inspired by the cosmos, Noor Fares crafts jewelry with an otherworldly energy, due in part to her creative and adept eye for gemstones. In the above pendant, for example, Fares layers ruby, mother-of-pearl and quartz crystal for an ethereal look utterly unique from her peers.

Booth: DA20
Designer name: Eléftheria Karela
Home Base: Greece
Established: 2011
Worth a Visit Because… Karela’s quirky and romantic pieces showcase literal scenes of forests and the night sky, as well as abstracted depictions of stars and planets. The designer isn’t afraid to fully embrace a mood—much of her work has a Star Trek feel.

Robinson Pelham
Booth 1102
Designer: Vanessa Chilton and Zoe Benyon
Home Base: London
Established: 1997
Worth a Visit Because... The brand delivers super easy-to-wear jewels with a twist, like “floating” solitaire diamond or gemstone pendants in lieu of a simple diamond necklace. Possessing a large inventory, the brand also incorporates more elaborate statement pieces and color is a specialty.

Audrius Krulis
Booth 103
Designer: Audrius Krulis
Home Base: New York
Established: 2012
Worth a Visit Because... Audrius Krulis specializes in jewelry that is full of texture and interesting gemstone cuts and has an organic feel. It’s the perfect fit for the earthy sophisticate.
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“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Emmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.

The wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.

As demand for custom jewelry grows, the company is expanding its services to support retailers.

The mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.

Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

He retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.

The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.

The organization elected its youngest vice president as it looks to draw in fresh talent.

Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.

The medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.

Sponsored by The INSTORE Jewelry Show 2025

Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.

Production at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.

A new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.

The middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.

It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.

The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.